Banner MarTech ROI 
Martech
JANUARY 22, 2025
Banner ads and social media campaigns + shifting consumer behavior and privacy regulations = something new. At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstrate how RMNs can revolutionize advertising as we know it.
Martech
JUNE 27, 2025
Ads with strong creative deliver roughly 30% higher ROI than average, per The State of Creative Effectiveness report (registration required) from Zappa and VaynerMedia. Some add polish without moving the needle, while others meaningfully improve recall and ROI. Consumers split neatly into: A third who respond well to AI-assisted ads.
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Martech
DECEMBER 3, 2024
Dig deeper: The 4 types of content B2B buyers want Account-based marketing is not the magic bullet Chris Golec founded Demandbase in 2006, very much under the ABM banner, and along with competitors like Engagio and Terminus, set about explaining the importance of an account-based approach to the B2B marketing audience. Processing.
Martech
OCTOBER 31, 2024
Based on a survey of 250 marketing professionals at large North American companies, Lob reported that: 84% of marketers say direct mail has the highest ROI of any marketing channel. We had to do it really well because direct mail is expensive in terms of media, a thousand times more expensive than a banner ad. Processing.
Martech
JUNE 6, 2025
GPT for visual content acceleration (Built by Canva) This GPT supported rapid production of creative drafts, helping turn high-level positioning into on-brand banners, carousels and mockups. The post Real-world insights from deploying custom GPTs for GTM appeared first on MarTech. What didn’t: The design layer still required my input.
Marketing Dive
JULY 8, 2025
The first spots under the “Keep It Original” banner show how Ben’s Original’s ready-to-heat rice brings people together, whether at the dining table with kids or on a summer camping trip with friends. Some may return to buying recognizable, legacy packaged foods names in a potential downturn, a trend that occurred during the pandemic.
Martech
MARCH 18, 2022
One statistic Brenner likes to quote is the average click-through rate of a banner ad — just 0.5%. The post Getting back to basics: Marketing ROI appeared first on MarTech. “For 99% of businesses that have to educate their buyers, promotion is the worst way to start,” Brenner said.
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