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Privacy is the new currency in digital marketing

Martech

As third-party cookies usage fades into digital marketing history, marketers face more than a technical shake-up. Marketers had started adapting, and consumer expectations had changed. Marketers must evolve from data miners to ethical stewards. visits, purchases and email sign-ups). Granular in control (e.g.,

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IAB finalizes retail media networks standards for in-store

Martech

The standards were originally introduced and opened up for public comment in September at the IAB Connected Commerce Summit. But now more than ever, marketers need to prove this effectiveness. The IAB standards break up the store geography into five main regions or zones. Email: Business email address Sign me up!

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How B2B and B2C brands are winning hearts with memory-driven CX

Martech

banner, you see a note: Five years ago today, you bought your first pair of running shoes from us. Or picture a music app popping up with, Ten years since you first jammed to this album. On the B2B side, HubSpot sends personalized anniversary emails, celebrating the day customers signed up. Relive the vibe?

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KFC Canada Sets Latest ‘Finger Lickin’ Good’ Ad in a Bridgerton-Era Ball

Adweek

The idea behind “Sorry Manners,” a follow-up to 2023’s “Sorry Utensils,” comes from a consumer insight, according to Dhaval Bhatt , the indie agency’s chief creative officer. KFC is not something you nibble politely,” said Bhatt in the release, calling the creative a “simple, fun, and fresh” way to build on the brand’s marketing legacy.

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Looking at augmented reality (AR) in advertising

illumin

This innovative combination of AR and AI opens up endless possibilities for advertisers to create unique and personalized ad experiences that captivate and inspire. Projection-based AR is commonly used in in-person events such as store openings, pop-up shops, and movie screenings. What is Augmented Reality (AR)?

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Innovations in Search and Social Advertising

Basis

Accessible within the app by typing "check my settings" in the search bar and selecting "learn more" on the banner, the guide offers a comprehensive overview of available safety features, including practical tips to help usersespecially parentsmanage privacy settings and establish appropriate usage guidelines for their children.

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B2B marketing on X: What you need to know

Martech

X (formerly Twitter) has changed a lot in the past couple of years, and for B2B marketers, it may not feel like the obvious place to focus. Almost 80% of them follow brands, and a majority of B2B marketers still use the platform in some form. Keeping up with politics is a primary reason for 59% of U.S.