Understanding CPM: The Key Metric for Publishers’ Revenue Generation
Automatad Inc.
JANUARY 13, 2023
As per TechTarget, 84% of buyers are more likely to engage with the brand if they come across its banner online. CPM is one among them. This article delves deeper into CPM, its importance in the advertising industry, and how publishers can strategically use it to maximize their ad revenue. What Is CPM?
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