Martech

AUGUST 15, 2024

Talented graphic designers can spend less time mass-producing banner ads and more time conceptualizing human and customer-centric images. Those who have refined prompting skills can put their creativity to use to create more and higher-level assets at scale.

Marketing

illumin

DECEMBER 9, 2024

These can also include sponsored products (promoted listings in search results) and sponsored brands (banner ads within search results). According to the Interactive Advertising Bureaus Retail Media Buyers Guide , there are three main types of retail media ad types: On-site ads On-site retail media ads are served on a retailers platform.

Retail

illumin

SEPTEMBER 19, 2024

Bottom line Programmatic advertising is not new, in fact, it is as old as the digital banner ad itself. Artificial intelligence and machine learning Artificial intelligence (AI) is already used to find patterns, analyze actions, and predict future user behavior. AI can also be used to find the best times and locations to place ads.

Advertising

Martech

JULY 25, 2025

Clumsy cookie banners that look more like pop-up ads and vague opt-ins erode trust. Dig deeper: Marketers discuss their first-party data strategies Consent is a UX challenge Ethical data collection isn’t just what you ask — it’s how you ask.

Cookies

Martech

OCTOBER 1, 2024

Yes Many early agents were legacy products re-launched under an AI banner, with almost everything in tech labeled as “AI” in 2023. In other words, we can claim agency (control) to use these technologies to benefit customers AND our business processes. Let’s dive into how we claim agency over AI agents.

Marketing

Martech

JANUARY 9, 2025

Dappier announced the availability of AskAI banner ad deployment. This feature allows digital publishers to integrate a conversational AI answer engine within banner ads. Jellypod aims to simplify podcasting by assisting creators with all aspects of production, from ideation to final edits and publishing.

MarTech

Martech

JANUARY 22, 2025

Banner ads and social media campaigns + shifting consumer behavior and privacy regulations = something new. Change is the only thing you can rely on in digital marketing. Retail media networks (RMNs) are a big part of that something. RMNs let brands reach consumers with laser-like precision when they are ready to buy.

Retail

illumin

OCTOBER 24, 2024

Display Advertising Banner ads, OOH ads, and display ads appear on websites and can be targeted based on user behavior, interests, or demographics. It enables direct communication with potential and existing clients.

Advertising

More About Advertising

DECEMBER 2, 2024

UK CEO Jo Bacon says: “We’ve … The post M&C Saatchi is at it again: this time sailing under new banner ‘Cultural Power’ first appeared on More About Advertising.

Banner

illumin

JUNE 18, 2025

Companion banners: pairing audio with visuals creates a richer, multi-sensory experience. Companion banners boost brand recall, reinforce messaging, and offer clickable paths for seamless engagement and conversions. Poor audio can ruin even a strong message.

Advertising

AdvertiseMint

DECEMBER 23, 2024

Display ads** are non-intrusive banners that appear on stream pages, ideal for raising brand awareness. Gain insights into measuring and optimizing ad performance using Twitch’s analytics tools. Understanding Twitch’s Ad Formats Twitch offers several ad formats, each providing unique ways to engage with viewers.

Advertising

MNTN

JANUARY 6, 2025

Banner ads : These are small ads that appear at the bottom or top of the screen during the content. They are usually longer than pre-roll ads and can range from 30 seconds to a few minutes. Post-roll ads : These ads appear after the main content has ended.

Advertising

Martech

JUNE 27, 2025

Think thousands of cut-downs and dynamic banners, yet many consumers will not find the big idea compelling if it comes from AI. Consumers split neatly into: A third who respond well to AI-assisted ads. A third who don’t care. A third who are not fans of the robots at all. That tells you AI is safe for versioning.

Impressions

illumin

DECEMBER 3, 2024

To limit energy consumption, marketers should consider lighter ad formats like HTML5 banners, which require less processing power, or native ads that blend with the content and are less intrusive. For instance, video ads , particularly those that auto-play, can drain energy more than static display ads.

Advertising

YieldBird

JULY 20, 2025

Unlike standard rectangular banners, Sticky Cube Desktop offers enhanced visibility by “sticking” to the bottom edge of the screen , ensuring it stays in view even as the user scrolls through the page. Designed specifically for desktop traffic, this rich media ad unit brings a fresh approach to on-page visibility and engagement.

Click Through Rate

Martech

FEBRUARY 25, 2025

Just avoid “open” surveys such as those promoted on social media channels or advertised via banner ads and recruit target participants from other “closed” sources such as email or at least “quasi-closed” sources such as company newsletters or blog posts.

Marketing

Martech

DECEMBER 3, 2024

Dig deeper: The 4 types of content B2B buyers want Account-based marketing is not the magic bullet Chris Golec founded Demandbase in 2006, very much under the ABM banner, and along with competitors like Engagio and Terminus, set about explaining the importance of an account-based approach to the B2B marketing audience.

Marketing

Martech

OCTOBER 31, 2024

We had to do it really well because direct mail is expensive in terms of media, a thousand times more expensive than a banner ad. . “We said to brands, go find us your best customers and we’ll find more folks that look like them. You have to really perform.”

Marketing

Martech

MARCH 31, 2025

banner, you see a note: Five years ago today, you bought your first pair of running shoes from us. Memory-driven CX using the past to spark joy in the present is quietly reshaping how brands forge unbreakable customer bonds. The power of remember when Imagine logging into your favorite online store and instead of the usual Welcome back!

Pop-Up

Martech

JANUARY 13, 2025

Largest Contentful Paint (LCP) measures how long it takes for the largest visible element on a page often an image or hero banner to load. Optimized images improve Core Web Vitals Core Web Vitals prioritize user experience, and image optimization is key.

SEO

Martech

JUNE 6, 2025

GPT for visual content acceleration (Built by Canva) This GPT supported rapid production of creative drafts, helping turn high-level positioning into on-brand banners, carousels and mockups. An example of the GPT workflow diagram with Clay + Slack integration: Example for illustration only.

Banner

Ad Monsters

JUNE 26, 2025

After years of complaints that banner ads and open-exchange programmatic can’t keep quality newsrooms afloat, Google has rolled out a new option it believes can bridge the gap between free content and hard paywalls. Google Ad Manager’s new Offerwall tool offers an in-between option for ads and paywalls.

Control Group

Martech

MARCH 13, 2025

The tool generates marketing assets such as emails, banners, and landing pages, aligning content with brand tone and customer preferences. It processes segmentation in under five minutes and integrates with customer engagement channels, converting unstructured data into actionable insights. Email: Business email address Sign me up!

MarTech

VideoWeek

MARCH 4, 2025

Forty-five percent of Reach’s digital revenues now come under the ‘data-driven’ banner. Data-driven revenues (i.e., digital revenues fuelled by Reach’s first-party data) rose by seven percent year-on-year in 2024, more than offsetting a two percent drop in non data-driven revenues.

Cookies

Martech

AUGUST 7, 2024

Don’t underestimate the significance of this revolution, already happening under the banner of “composability.” The growing use of cloud data warehouses will challenge how we think about martech stacks. It might even lead to an unbundling of applications from the data they activate.

MarTech

More About Advertising

DECEMBER 11, 2024

Paddy Power and BBH are doing their best to keep the banners at bay by making quite funny, proper … The post Paddy Powers love letter to football caveat emptor first appeared on More About Advertising. Britain’s new Labour government seems to like banning things but, so far, it’s kept its mitts off gambling ads on TV.

Banner

illumin

JULY 23, 2024

In addition to the AR experience, Yahoo helps Toyota reach future Toyota Crown customers through additional digital touchpoints including Digital Out-of-Home (DOOH) advertising, banner displays, and leveraged Connected TV (CTV) pre-roll to reach consumers in their homes.

Advertising

AdPushup

AUGUST 5, 2025

We will explore high-converting AdSense formats and banner sizes for publishers in this blog. By strategically using these formats, publishers can boost ad revenue while preserving a positive user experience. Google AdSense is one of the most accessible ways for publishers to monetize their websites.

Banner

Martech

APRIL 4, 2025

Accept a cookie consent banner. Dig deeper: Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer Custom events You can set up and add these events to define and track specific interactions that are important to your business but are not automatically covered or collected.

eCommerce

MNTN

JULY 7, 2025

Banner Ads Displayed above or below the video player, banner ads provide passive visibility without disrupting the viewing experience. Here’s what you need to know: In-Video Ads These run before, during, or after streaming content. Great for staying top-of-mind while the show goes on.

Advertising

PubMatic

MAY 15, 2025

saw a 10% increase in banner eCPM after implementing OpenWrap SDK , demonstrating how higher-quality demand sources can directly improve monetization performance. Hungry Studio, a global casual game developer behind hits like Block Blast!,

Retargeting

VideoWeek

MAY 27, 2025

banner ads, native ads, etc) is still higher at 18.8 IAB Europe’s data does however break out video figures across display and social, and for both of these channels, growth continues at a rapid pace. Within display, total video spend was up 24.5 percent year-on-year, reaching 12.4 While total spend for traditional display formats (i.e.

Retail

Ad Monsters

DECEMBER 3, 2024

Banner ads are seen as less profitable as they are shown at the top or bottom of the screen but they’re not being ruled out – many in the industry still think it’s still useful as part of a diverse ad strategy.

Ad Targeting

Marketing Tech News

MARCH 19, 2025

” So read the first-ever banner ad, placed by AT&T on HotWired.com, the online version of WIRED magazine, on October 27 1994. “Have you ever clicked your mouse right here? That simple message kicked off a whole new era in advertising, which rapidly evolved into the industry we know today, covering everything from search.

Advertising

Monetize More

MAY 16, 2025

Instead of interrupting you with banner ads, Copilot senses your intent and suggests relevant travel deals based on your planning parameters. Imagine this scenario: You’re planning a vacation in Excel, tracking expenses and destinations.

Advertising

MNTN

MARCH 6, 2025

Banner Ads Static or animated display ads that show up in streaming menus or interfaces, keeping brands visible while users browse for content. Post-Roll Ads Appearing after a video ends, post-roll ads reinforce brand messaging without interrupting the viewing experience. These are great for subtle but consistent exposure.

Advertising

Advendio

JUNE 26, 2025

Think beyond banners: Explore embedded commerce, native placements, and inflight entertainment integrations. Key Takeaways for Travel and Airline Leaders Act now: First-mover advantages in travel retail media are real. Brands want diversified, privacy-safe alternatives to Meta and Google.

Retail