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Why traditional marketing systems can’t keep up with AI and what to do about it

Martech

Just like the introduction of the assembly line radically increased the speed and efficiency of automobile production, AI can potentially increase the speed and efficiency of producing marketing outputs. The post Why traditional marketing systems can’t keep up with AI and what to do about it appeared first on MarTech. Processing.

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The General turns to Fortnite to help anxious Gen Z drivers

Marketing Dive

Courtesy of The General Dive Brief: The General Automobile Insurance Services, known popularly as The General, is addressing road anxiety through a Fortnite activation aimed at Gen Z, according to a press release.

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Digital Air Strike Selected by Virginia Automobile Dealers Association to Provide Member Dealers with Needed Customer Experience Technology

Martech Series

Digital Air Strike, the leading consumer engagement and customer experience (CX) technology and services company, has been selected by the Virginia Automobile Dealers Association (VADA) to provide needed Customer Experience technology to its dealer body. Marketing Technology News: Solving The Issue of Transparency and Validation: CTV/OTT.

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2023 will be a chaotic year for martech, yet the start of a massive wave of growth

Chief Martech

I’m going to start the year with a controversial prediction: we are at the beginning of a massive wave of growth in martech. I assume that’s a controversial claim because most people think this is going to be a rough year for the martech industry. 2023 is going to be a rough year for many martech firms.

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The Promise of Low-Code Approach for MarTech Product Teams

Martech Series

The latest Scott Brinker MarTech Lumascape shows the list of technologies surged to almost 10,000 logos, up 24% from 2020. This MarTech proliferation breeds complexity as emerging products need to support the increasing amount of modules and integrations with other platforms. The Next Stage in MarTech Software Development.

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J.D. Power Acquires We Predict Data and Predictive Analytics Business

Martech Series

Power Automobile Repair and Warranty Data Sets, Expands Vehicle Quality and Dependability Intelligence. Power , a global leader in data analytics and customer intelligence, announced that it has acquired the data and predictive analytics business of We Predict, the UK-based provider of global automobile service and warranty analytics.

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Real Story on MarTech: Avoid these five vendor selection pitfalls

Martech

Buying software without trying it out is frequently compared unfavorably to purchasing automobiles. Diversified martech suite vendors that cobbled together multiple platforms through acquisition typically don’t have the technical coherence to back their appealing marketing stories.