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Digital Air Strike Selected by Virginia Automobile Dealers Association to Provide Member Dealers with Needed Customer Experience Technology

Martech Series

Digital Air Strike, the leading consumer engagement and customer experience (CX) technology and services company, has been selected by the Virginia Automobile Dealers Association (VADA) to provide needed Customer Experience technology to its dealer body. Their solutions are driven to improve sales, communication, and customer service.

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Why traditional marketing systems can’t keep up with AI and what to do about it

Martech

Just like the introduction of the assembly line radically increased the speed and efficiency of automobile production, AI can potentially increase the speed and efficiency of producing marketing outputs. What do we gain if each test and budget adjustment has to route through management for approval?

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Sid Lee Paris’ Stephane Soussan: my MAA blast from the past – Peugeot ‘Elephant Sits on Car’

More About Advertising

This makes you realise how formulaic automobile communication has become these days. It’s hard to pick just one as there are dozens that make me love my job. Aside from the excellence of the idea, the direction, the casting, I love that we don’t actually see the car until the 32-second mark. The one and.

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UserTesting Partners with AKQA to Help Global Brands Create and Deliver Innovative Digital Customer Experiences

Martech Series

AKQA, a design and innovation company, has been inspiring leading global companies and assisting in their digital transformation initiatives in a wide range of industries, including the communications, retail, airline, automobile, distribution, and banking industries.

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Vodafone rings alarm bells in new Ogilvy campaign

More About Advertising

The giant mobile network has confounded many of us over the year with a smorgasbord of communications that mostly failed to do justice to such a big brand. But now Ogilvy UK has revisited that fertile old “fourth emergency service,” once promoted by the AA (automobile version), with.

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Metaverse and B2C Brands: 2022 Highlights

Martech Series

The word “metaverse” was first used by Neal Stephenson in his 1992 novel “Snow Crash,” which described a setting where people may use virtual reality headsets to communicate in the digital game world and where the second life had operated for a few decades.

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The Promise of Low-Code Approach for MarTech Product Teams

Martech Series

In that spirit, let’s look at the automobile industry to see what we can learn. Marketing Technology News: Finding the Communication Sweet Spot. In the early days, auto manufacturers had to build cars from scratch. The post The Promise of Low-Code Approach for MarTech Product Teams appeared first on MarTech Series.

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