article thumbnail

Entertainment Media’s Impact on Electric Vehicles Through Strategic Product Placement

Aronson Ads

Marketers use product placement to increase brand awareness and aim to influence consumers’ buying behavior. In fact, automobiles are one of the most commonly promoted products via product placement. Product Placement & the Automotive Industry The automotive industry is no stranger to product placement.

article thumbnail

Acura shows us how to use the metaverse and NFTs to sell cars, raise awareness

Martech

This week Acura opened a virtual showroom on the 3D platform Decentraland to promote the 2023 Acura Integra and raise brand awareness among new customers using a multi-tiered NFT strategy. There is also an opportunity for customers to reserve one of the new automobiles, backed by exclusive NFT perks and experiences. Why we care.

Fashion 96
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

InMobi bags 67 industry awards for ad tech excellence in 2022

InMobi

Domex’s initiative of raising awareness about sanitation with clever use of Mobile led to a whopping seven awards, including 3 Gold awards. SplashLearn brought in a Silver for effectively targeting the end audience through Search, driving brand awareness and customer acquisition alike.

Ad Tech 52
article thumbnail

Goodbye Sales Funnel, Hello Consumer Decision Journey

illumin

It also takes into account opportunities for new brands to enter consideration (step 2). New Brand Consideration. If the reimagined consumer journey proves anything, it’s that brand awareness matters. McKinsey found that the number of brands added for consideration in different stages differs by industry.

article thumbnail

Performance Marketing vs Brand Marketing: How to Balance the Two on Mobile

InMobi

For example, consider Google’s report into how a prospective car buyer gathers the information she needs to procure a new automobile. In this kind of environment, it’s incredibly hard to distinguish between what’s solely a “brand” play versus what functions as a performance push. But is this model actually correct?

article thumbnail

OpenX and Sustainability: Walking the Walk

OpenX

It’s worth noting that automobiles were seen as a solution to the pollution created by horses.). That means if you’re a brand and you launch a 3 million-impression brand awareness campaign, you will need to inform your investors how much carbon that campaign released into the atmosphere. of global CO2 emissions.

article thumbnail

10 Best Facebook Advertising Strategies to Drive More Revenue

Single Grain

It allows you to reach your target audience, boost brand awareness, and drive conversions effectively on a single social platform. Volkswagen, a leading automobile company, used Facebook messenger for marketing their ID.3 Advertising on Facebook is similar to Google Ads. This clear value-added feature grabs users’ attention.