Digital Remedy

MAY 16, 2023

Migration to CTV: As the number of viewers tuning into linear drops, marketers can no longer afford to keep a tunnel-vision focus on the traditional TV medium and miss out on reaching a wider audience. These complimentary marketing tactics are best when leveraged together, and it’s not just because they reach a much wider audience.

Media 52

Media Audience Retargeting Performance Targeting 52

InMobi

DECEMBER 24, 2014

Marketers need to adapt the length of the video ad to the target platform. Go beyond basic targeting for improved ad performance Targeting is crucial. Go beyond demographic targeting to drive campaign performance. Thirty-second ads that are more entertainment-driven are better suited for tablet devices.

Video Ads 52

Video Ads Geo targeting Click Through Rate Banner 52

Lemonads

MAY 20, 2020

So, if you want to cover new audiences, RichPush in-page push is what you definitely need. RichPush team is constantly developing the platform implementing new features to drive users’ performance. Target CPA This feature identifies sources that convert better and make them prior to the sources converting worse.

Ad network 52

Ad network CPC CPA Affiliates 52

Smart-Hub

JANUARY 16, 2024

Digital advertising heavily relies on algorithms since they allow marketers to reach their target audiences. All this happens thanks to algorithms that evaluate the relevance of the content to this specific user according to the targeting settings. And it is not only about targeting and analysis.

Ad Exchange 49

Ad Exchange Advertising Media Machine Learning 49

MNTN

JANUARY 13, 2023

The first step to any advertising campaign is to know what you’re trying to communicate with your target audience. Consider what images you want to bring to life, or what emotions you want to evoke, and create a powerful campaign message that your target audience can’t help but become invested in. A holiday sale?

Advertising 52

Advertising CPA Marketing Brand Awareness 52

MNTN

JUNE 11, 2024

Targeting Capabilities : Performance marketing often involves digital platforms that allow precise targeting, helping to reach the right audience at the right time. Scaling : After optimizing, successful campaigns are amplified to reach a broader audience and maximize results. A holiday sale?

Marketing 52

Marketing CPA Brand Awareness Conversion Rate 52

Digiday

APRIL 9, 2023

For example, it can specify demographics, geography, psychographic criteria and audience quality or channel quality scores — using a total of more than 35 metrics for account analytics. What makes the agency different from a traditional approach is not performing targeted advertising, Tsvyrava explained.

Agency 95

Agency Media CPM CPC 95

Single Grain

JULY 31, 2023

Now, more than ever, local businesses need effective strategies to reach their target audience and maximize their return on investment – like local PPC. Local PPC advertising offers businesses an unparalleled opportunity to target specific audiences, boost brand awareness and optimize conversions like never before.

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52

VideoWeek

FEBRUARY 20, 2025

It isn’t even a Google thing, it’s an industry thing, adds Geoff Copps, SVP Audience & Identity EMEA at Kinesso, an IPG-owned performance marketing agency. Publishers will have at best 5 percent of their audience logged in. The walled gardens have everyone logged in.

Cookies 72

Cookies Performance Targeting Audience Marketing 72

Martech

MAY 24, 2023

So defining the value proposition for your target audience and building a long-term plan to resource that is what will make the difference between email marketing success or failure. In the meantime, marketers should prioritize the areas they automate based on the business value generated from emails to specific segments of audiences.

Marketing 111

Marketing Performance Targeting MarTech Conversion 111

InMobi

JULY 18, 2023

Deconstructor of Fun put a survey question to their audience of senior mobile gaming professionals after predicting that organic discovery on the App Store will die in 2023. The site’s editors proposed that “Discovery in the App Stores is dead. Featuring has little to no business impact.”

CPA 52

CPA Entertainment Conversion Conversion Rate 52

MNTN

FEBRUARY 13, 2025

Data-Driven Optimization for Stronger ROI Every aspect of a performance marketing campaign is tracked, analyzed, and optimized in real-time to improve efficiency. This ensures ad spend is continuously adjusted toward high-performing channels, creatives, and audience segments for maximum impact.

Marketing 59

Marketing ROI Brand Awareness Conversion Rate 59