Audience, Finance, Machine Learning and MarTech

Alethea Closes $10M Series A Financing Led by Ballistic Ventures

Martech Series

NOVEMBER 3, 2022

Proceeds will be invested into Alethea’s machine learning SaaS platform, Artemis (in closed beta), by growing its engineering and data science teams. Marketing Technology News: MarTech Interview with Lindsay (Boyajian) Hagan, VP – Marketing at Conductor.

Finance

Finance Machine Learning Communications MarTech

AdTheorent Launches Industry’s First Privacy-Forward Solution for Audiences

Martech Series

JANUARY 18, 2023

AdTheorent Predictive Audience Builder Delivers Customizable Machine Learning Tools to Enhance Audience Reach, Composition and Quality. AdTheorent Predictive Audience Builder leverages customizable and primary-sourced seed data sets to mimic the audience profile of an advertiser’s desired target.

Audience

Audience Machine Learning Impressions Finance

Pioneering Video AI Startup, ShortTok, Announces Financing from Info Edge Ventures

Martech Series

NOVEMBER 1, 2022

ShortTok , an early-stage software company developing automated visual storytelling technologies, announces today that it has secured a financing commitment from Info Edge Ventures, subject to regulatory approvals. Marketing Technology News: MarTech Interview with Mary Gilbert (Kerford), CMO at Folloze.

Finance

Finance Machine Learning MarTech Education

The customer data platform market

Martech

APRIL 12, 2024

At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the musthave elements of the martech stack. The company works with large enterprise businesses in retail, technology, media, healthcare and finance.

Machine Learning

Machine Learning Marketing Healthcare eCommerce

Publisher Monetization Company ArcSpan Technologies Adds Key Roles in Adtech Sales and Data Science

Martech Series

JUNE 22, 2022

ArcSpan Technologies , a New York-based, real-time audience data monetization and optimization company announced it has named Kelly Merton as Vice President, Sales, and Artemio Rimando as Data Scientist. I look forward to working closely with Kelly as we bring important audience monetization solutions to the market.”

Machine Learning

Machine Learning Retail Audience Finance

DMS And Seekr Announce New Strategic Partnership

Martech Series

AUGUST 9, 2022

The alliance will accelerate the build out and monetization of new Seekr verticals in concert with expanding its global audience and reach. Powered by AI and machine learning, Seekr offers the first fully transparent search engine that reimagines what web results can look like when they are free of bias or manipulation.

Machine Learning

Machine Learning Finance Audience Search Advertising

GlassView Appoints University of Pennsylvania Professor of Neuroscience, Psychology and Marketing to its Advisory Board

Martech Series

NOVEMBER 1, 2022

Platt, will further GlassView’s mission of developing deeper connections between brands and audiences through the real-time understanding of consumers’ fundamental motivations. Marketing Technology News: MarTech Interview with Mary Gilbert (Kerford), CMO at Folloze. Notable neuroscience authority, Michael L.

Marketing

Marketing Machine Learning Finance MarTech

Spiny.AI Emerges From Beta to Make AI Accessible for Digital Publishers

Martech Series

OCTOBER 24, 2022

Through Spiny’s use of artificial intelligence and advanced analytics, publishers now have a single platform to understand their audience, define their content strategy, manage editorial teams, and optimize revenue growth. Marketing Technology News: MarTech Interview with Andrew (Andy) Kieffer, CEO of Voxfeed. The post Spiny.AI

Ad Ops

Ad Ops Machine Learning Finance Audience

Resonate Reveals 10 Voter Segments That Will Determine the Outcome of the 2022 Midterms

Martech Series

OCTOBER 13, 2022

This audience has diverse interests, most of them apolitical, and is largely made up of teachers. This straight ticket audience shares some similarities with ConservaDems, including being majority-minority and blaming inflation on specific products becoming more expensive. The Build Back Better Democrats (9.4% ConservaDems (8.5%

Healthcare

Healthcare Machine Learning Education Affiliates

How Serial 1 leveraged visual intelligence to increase web conversions

Martech

SEPTEMBER 20, 2021

To accelerate their decision-making process, they implemented Vizit, a visual intelligence platform that uses AI and machine learning to identify the components of visual content and quantify its effectiveness. Vizit’s visual intelligence technology uses machine learning to analyze millions of images and measure them for effectiveness.

Conversion

Conversion A/B Testing Machine Learning Conversion Rate

Why you’re not getting credit for your marketing efforts — and how AI can help

Martech

SEPTEMBER 25, 2023

Finance departments have widely adopted this “leaked” funding approach in start-ups and established companies. The chart below shows how many of the identified potential audiences are responding to marketing activities. This does not demonstrate ROI but shows a percentage of potential audience addressed, interested and sold.

Marketing

Marketing A/B Testing Machine Learning Finance

What is CRM and how does it support marketing?

Martech

JANUARY 25, 2022

With so much sensitive information involved in finances, brands need tools that can safely handle customer data. CRMs can offer banks and financial institutions custom solutions to ensure their customers’ finances are secure throughout each stage of the process. Learn more here. appeared first on MarTech.

Marketing

Marketing Communications Healthcare Finance

Beyond the tech: Mastering customer data with a modern approach

Martech

APRIL 30, 2024

When many organizations contemplate the path forward for their martech stack, they quickly embrace a modern data stack as the foundation. Too many martech platforms and organizational initiatives have “360” in their name. The best customer data strategy is grounded on a learning agenda that uses enriched data.

Machine Learning

Machine Learning Finance MarTech Audience

Data Clean Rooms: Q&A With Juan Baron from Decentriq [VIDEO]

Clearcode

MAY 10, 2023

We have a company in Asia using our data clean rooms in the trade finance sector to collaborate with logistics data for tracking and monitoring cargo shipping data. So they’re running machine learning models, in order to better predict data without ever leaking individual profile information. Michael Sweeney : Perfect.

Pharmaceuticals

Pharmaceuticals Advertising Media GDPR

6 marketing attribution and predictive analytics platforms your organization should consider

Martech

NOVEMBER 15, 2021

Below you will find a list of 6 notable vendors that we profiled in the latest MarTech Intelligence Report on marketing attribution and predictive analytics tools. For information on pricing and a deeper feature breakdown, download the MarTech Intelligence Report. Full Circle Insights. Click here to download! Marketing Evolution.

Marketing

Marketing Machine Learning ROI Cookies

16 marketing automation platforms your organization should consider

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing

Marketing Manufacturing Communications Healthcare

42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

DECEMBER 6, 2019

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Opportunity to reach younger audiences. Moreover, the younger audience favors other methods of communication and prefers to deal with less touchpoints when engaging brands. 2) Programmatic Advertising. Cost-effectiveness.

Marketing

Marketing SEO Conversion Audience

AdTech Trends

Alethea Closes $10M Series A Financing Led by Ballistic Ventures

AdTheorent Launches Industry’s First Privacy-Forward Solution for Audiences

Trending Sources

Pioneering Video AI Startup, ShortTok, Announces Financing from Info Edge Ventures

The customer data platform market

Publisher Monetization Company ArcSpan Technologies Adds Key Roles in Adtech Sales and Data Science

DMS And Seekr Announce New Strategic Partnership

GlassView Appoints University of Pennsylvania Professor of Neuroscience, Psychology and Marketing to its Advisory Board

Spiny.AI Emerges From Beta to Make AI Accessible for Digital Publishers

Resonate Reveals 10 Voter Segments That Will Determine the Outcome of the 2022 Midterms

How Serial 1 leveraged visual intelligence to increase web conversions

Why you’re not getting credit for your marketing efforts — and how AI can help

What is CRM and how does it support marketing?

Beyond the tech: Mastering customer data with a modern approach

Data Clean Rooms: Q&A With Juan Baron from Decentriq [VIDEO]

6 marketing attribution and predictive analytics platforms your organization should consider

16 marketing automation platforms your organization should consider

42 Digital Marketing Trends You Can’t Ignore in 2020

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