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In 2023, the retail media story is bigger than just CPG brands

Digiday

Less than 5% work in the technology, consumer electronics or services industries. This includes advertisers in consumer electronics (92%), apparel and footwear (76%) and other specialty retail (75%). but any brand that wants to target audiences based on first-party data can benefit from retail media networks.”

Retail 52
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The Mobile Opportunity for Travel Marketers

InMobi

Looking at the demographic profile of the smartphone travel user, the comScore study finds that although males make up 52% of the smartphone audience, they account for 62% of the smartphone travel audience. Females, by contrast, make up just 38% of the smartphone travel audience, compared to 48% of the total smartphone audience.

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Connecting with Today’s Super Consumers: Mobile Moms

InMobi

Moms are a critical audience for marketers, and understanding their mobile media behaviors and attitudes can help marketers to take advantage of the emerging trends. From parenting to beauty habits and from mobile devices to social media behaviors, moms are driving and shaping the new digital world.

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10 Best Facebook Advertising Strategies to Drive More Revenue

Single Grain

It allows the display of advertisements to promote the products and services of businesses targeted to users based on their location, demographic, and profile information. It allows you to reach your target audience, boost brand awareness, and drive conversions effectively on a single social platform. Facebook connects almost 2.9

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RevContent Vs Taboola: Which is the best bet?

Lemonads

Today, Taboola is the world-famous content discovery and native advertising platform that helps marketers reach highly relevant audiences and grow their traffic in a scalable way. Optimized Paid Acquisition : Acquire audiences at positive ROI, keep them longer on your site, and track revenue per visit. It took them about 3.5

CPM 52
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Best Paid Search Marketing Agency in 2022: Top 10 Choices

Single Grain

Reputable paid search marketing agencies study and understand your target audience, competition, industry, and business goals in order to create ad copy that is strong enough to increase clicks. How do they refine the target audience? Advanced campaign consultation, including geo-targeting and day-parting.

Agency 52
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Best Analytics Agency: Top 8 Choices for 2022

Single Grain

With data-driven analytics, your marketing team has a better understanding of: Targeting the right audience segment(s). Analytics companies use analytics software to better understand their audience and personalize the customer experience for informed decision-making. Key Services: Audience intelligence.

Agency 52