Audience Electronics Geo targeting Rich Media 
InMobi
AUGUST 21, 2013
Looking at the demographic profile of the smartphone travel user, the comScore study finds that although males make up 52% of the smartphone audience, they account for 62% of the smartphone travel audience. Females, by contrast, make up just 38% of the smartphone travel audience, compared to 48% of the total smartphone audience.
InMobi
APRIL 29, 2014
From parenting to beauty habits and from mobile devices to social media behaviors, moms are driving and shaping the new digital world. With a do-it-all attitude, moms are not only taking care of their families but are also driving social media trends and smartphone usage. Mobile moms are a more empowered shopping group than ever.
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