Paleo AdTech

DECEMBER 10, 2023

Tom co-founded the Data Management Platform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. But around 2003, he made contact with Yahoo at a time when Yahoo was looking for a yield management solution. Literally … So we just learned, right?

Ad Tech 52

Ad Tech CPM Data Management Platform Banner 52

MNTN

FEBRUARY 14, 2024

One of the ways that B2B brands can effectively reach their audiences is through programmatic advertising. And in the case of B2B digital advertising, those two respective parties are the advertiser seeking to serve their ads to specific audiences, and a publisher with the digital ad space to display those ads.

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

Single Grain

JUNE 30, 2022

Programmatic advertising is the art of automated buying and selling of online advertising space by targeting specific audiences and demographics. The technology uses ML and AI algorithms on programmatic platforms equipped with online “bidding mechanisms.”. Running programmatic advertising campaigns on a variety of ad platforms.

Agency 52

Agency Advertising Retargeting Conversion 52

RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. Do you want to reach a broad audience? 4) Audience Building. Picking the right target audience is one of the core functions of a DSP. 2) Self Serve Platform Choice.

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

Adtelligent

OCTOBER 6, 2021

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. The leverage of different types of data helps SSP to create advanced targeting options. How data management platforms collect information. Simple interface.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Brid.tv

NOVEMBER 1, 2022

Some of the main benefits of programmatic advertising platforms are: Extensive Reach — The best ad platforms provide access to high-quality demand and supply. Precise Targeting — Good audience targeting ensures better campaign results. Google Ad Manager 360. Omnichannel Monetization. Rich Selection of Video Ad Formats.

Header Bidding 52

Header Bidding Demand Side Platform Advertising Real Estate 52

Brid.tv

AUGUST 29, 2022

With the rise of the popularity of video content came the rise in the number of platforms offering access to movies, shows, and other video formats to audiences far and wide. Whether you’re an established CTV provider or you’re just starting, you’ll need a reliable CTV advertising platform by your side. Targeting Options.

Advertising 52

Advertising Header Bidding Ad network Video Ads 52

Paleo AdTech

APRIL 4, 2023

Tom co-founded the Data Management Platform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. But around 2003, he made contact with Yahoo at a time when Yahoo was looking for a yield management solution. Literally … So we just learned, right?

Ad Tech 40

Ad Tech CPM Data Management Platform Banner 40

Automatad Inc.

NOVEMBER 15, 2023

By automating the ad placement process and leveraging data-driven insights, programmatic native advertising empowers you to optimize your ad inventory, delivering relevant and engaging content to your audience while maximizing monetization opportunities. Proper placement helps maintain user trust and engagement.

Native Advertising 40

Native Advertising Ad Inventory Ad Exchange A/B Testing 40

InMobi

JUNE 5, 2018

This data can be leveraged to create a target audience and better optimize campaign performance. DMPs (Data Management Platform) This technology collects, stores and packages the consumer data it receives from various data suppliers.

Advertising 52

Advertising Ad Exchange Ad Server Retargeting 52

Automatad Inc.

NOVEMBER 23, 2023

They reach their target audience by displaying ads on the website or app with potential traffic and user data. Internet users: The audience that consumes content generated by publishers and advertisers, including content, video, audio, ads, etc. Oracle , Salesforce , and IBM are a few top data management platforms.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Smart-Hub

JANUARY 23, 2023

Due to its flexibility, programmatic can be used for various tasks: the ability to buy videos and multiple formats with high standards of visibility and reaching performance (using accurate audience targeting, retargeting, and automatic optimization of campaigns by CPA). DMP (data management platform) is responsible for targeting.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Clearcode

APRIL 26, 2022

Data also plays a key role in programmatic advertising as it allows advertisers to improve the performance of their campaigns and reach their target audience in a more effective way, and allows publishers to increase their ad revenues by learning more about their audiences and helping advertisers reach them.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Martech

OCTOBER 19, 2022

It does this while letting you target your ads to exactly the audience you’re looking for. When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. These advertisers bid in real-time at or above the fixed CPM price.

Advertising 125

Advertising Marketing Ad Exchange Retail 125

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. The components of adtech.

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First-Party Cookies Cookies Ad Exchange Impressions 127

Adtelligent

JULY 1, 2020

The audience targeting and retargeting will be unworkable. Data management platforms will need to find other ways to create identity linkages. All these and other changes will lead to challenges in the audience identifying and in traffic monetization. It ensures appropriate ads display to the relevant consumers.

Header Bidding 52

Header Bidding Cookies First-Party Cookies Ad Tech 52

Adtelligent

MAY 26, 2021

First-Party Data is collected directly from the audience of the given source and is based on their patterns of behavior. Second-Party Data is the first-party data of another source. It is built upon their audience and gathered in a similar manner. It is built upon their audience and gathered in a similar manner.

Cookies 52

Cookies GDPR Non-Profit Audience 52

Adtelligent

DECEMBER 26, 2023

Data collected from Emails, Website forms, and Messengers processed by the company to CRM and (or) DMP What are the first-party data? All the data about the audience can be divided into three types: first-party, second-party and third-party. Customer Support. Social media and polls. Act comprehensively to minimize risks.

Cookies 52

Cookies GDPR Audience Non-Profit 52

MNTN

JANUARY 29, 2025

Advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign. Efficiency Programmatic advertising enables advertisers to reach their target audience more efficiently by automating the ad-buying process.

Advertising 52

Advertising Demand Side Platform Ad Exchange Impressions 52