Digital Ad Blog

MAY 26, 2025

This recalibration is not merely tactical; it marks a return to foundational marketing principles: clarity of message, ownership of audience, and long-term value creation. Escalating Costs Competition for digital ad inventory has intensified, particularly in industries like financial services, healthcare, and consumer electronics.

Media 59

Media SEO Marketing Healthcare 59

Single Grain

APRIL 29, 2025

The reasons why are compelling: rising CPCs on Google platforms, changing consumer behaviors, and the emergence of specialized alternatives that deliver superior performance for specific audience segments. Audience diversification : Different platforms reach unique audience segments that Google might miss.

Media 52

Media ROI CPC CPA 52

Single Grain

AUGUST 8, 2023

We implemented a full-funnel approach, targeting a qualified prospecting audience and utilizing various tactics to guide target customers toward conversion. Case Study 3: Clearfly Increased Contact-Us Form Fills and Brochure Downloads With an Outstanding Average CPA of $6.70

Advertising 52

Advertising Ad Space Impressions Healthcare 52

MNTN

JULY 21, 2022

Many MNTN advertisers use CTV for prospecting campaigns which are great for reaching new audiences. By leveraging third-party audience data sources, brands can consistently reach viewers who align with their message. Prospecting Campaigns on CTV. Verified Visits. Retargeting Campaigns on CTV.

Retargeting 52

Retargeting Marketing Real Estate CPA 52

Lemonads

JUNE 5, 2020

Even though they are fundamentally different, both of these create an emotional connection with the audience while delivering your message in a non-intrusive way. Offers and Verticals There are many different CPA offers out there and not all of them are created equal.

Affiliates 52

Affiliates CPA A/B Testing Non-Profit 52

Single Grain

APRIL 29, 2025

Here are other ways to stay transparent with your audience: Include clear contact information : Make it easy for users to reach you. Maintain a positive social media presence : Engage constructively with your audience. Healthcare and Medical Content For health-related content, Google sets the highest E-E-A-T standards.

SEO 52

SEO Conversion Rate Conversion Click Through Rate 52

Lemonads

APRIL 3, 2020

The good news is that companies in certain industries experienced a major increase in web traffic including finance, healthcare, food, exercise gear, and news outlets. This resulted in a nice conversion boost while allowing these platforms to build a good relationship with their audiences.

Affiliates 52

Affiliates Marketing Non-Profit Food 52