body 
VideoWeek
MAY 15, 2024
In the years since Google first announced its decision to remove third-party cookies from its Chrome browser, one consistent refrain spoken at conferences and written in think pieces is that publishers should invest in first-party data. And for advertising cookies, it must be equally easy for users to “reject all” as it is to “accept all”.
Digiday
FEBRUARY 28, 2023
The signals marketers have traditionally used to both target online audiences and track the efficacy of such activities are on the wane as epitomized by the sunsetting of third-party cookies in the Google Chrome browser and Apple’s diminution IDFAs on iOS.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Basis
NOVEMBER 8, 2023
To prepare for a world without third-party cookies , it’s important that members of the advertising industry understand what’s changing and embrace new ideas and collaboration. With that in mind, here’s a look at the current and future state of third-party cookie deprecation and how groups are working toward innovative identity solutions.
Martech
SEPTEMBER 14, 2023
First-party data for personalization is also harder to come by with more privacy regulations and the phasing out of third-party cookies. Privacy and security: Comply with privacy regulations like GDPR and CCPA and implement stringent security measures to protect user data. Data accuracy. Challenges to RMN growth.
Digiday
JANUARY 5, 2023
At its core, Galileo is an advertiser-focused offering engineered by The Trade Desk that aims to help brands chart the internet without traditional targeting tools such as third-party cookies via its platform. or “UID2,” serving as the fulcrum of the offering. From here, media traders can start negotiating deals.
VideoWeek
MARCH 8, 2024
In this week’s Week in Review: M6 lifts the lid on its new streaming offering, Google debuts an MMM tool for the post-cookie era, and the CJEU rules on technical issues relating to the TCF. The case kicked off several years ago when Belgium’s data protection authority ruled that the TCF doesn’t comply with the GDPR.
Digiday
SEPTEMBER 22, 2022
Peppered with criticisms from separate global government bodies over its use of public data, the ad industry’s digital vanguard is convening at Dmexco this week where transparency is being preached from the pulpit. And it’s this issue that takes us back to Google’s catchwords for Dmexco 2022: trust, and transparency.
Expert insights. Personalized for you.
98 
Let's personalize your content