MNTN

AUGUST 23, 2023

If you’re a marketer, you’ve probably already heard the big news: Google has announced that Chrome will officially start unwinding its support for third-party cookies in 2024. For years, brands have relied on cookies to collect valuable data about consumers and retarget them with advertisements after they leave the brands’ sites.

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Cookies GDPR Conversion Conversion Rate 52

Martech

MARCH 15, 2022

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data.

First-Party Cookies 115

First-Party Cookies Cookies Impressions Ad Exchange 115

Ad Monsters

MARCH 31, 2023

Online privacy regulations continue to evolve, and as third-party cookies depreciate, first-party data is taking over as the gold standard of consumer data. To go beyond third-party cookies and understand your audience so that you can provide the best value data output, it all boils down to trust. “The

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Cookies GDPR Retargeting Banner 66

Adtelligent

JULY 1, 2020

Recently we wrote about 3rd-party cookie elimination from Google Chrome. Third-party cookies designed for cross-site tracking and ad serving have played an essential role in digital advertising for over 25 years. Chrome, which represents about 65% of the global browser usage, announced third-party cookies removal by 2022.

Header Bidding 52

Header Bidding Cookies First-Party Cookies Ad Tech 52

Martech

NOVEMBER 24, 2021

Digital marketers must comply with laws protecting consumer data, regardless of whether those rules originate in Europe (GDPR) or California (CCPA). Understanding of the context of your audience and how to meet them where they are will be the next competitive advantage.” The rules of the game are changing.

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Conversion GDPR Retargeting Banner 103

Digiday

FEBRUARY 1, 2023

In January, Criteo and Magnite partnered to extend retail audiences into CTV advertising. Some growth in retail is also spurred by privacy changes to third-party cookies. He advises: Look for spend shifts from search to display and put more emphasis on retargeting.

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Retail Media GDPR Shipping 60

Ad Ops Hero

MARCH 25, 2023

Templates for identifying audiences and targeting. This allows you to leverage Floodlight audiences across different inventory, channels, and devices available in Display & Video 360 (DV360). It also enables the right message to be served at the right time to the right audience. Rotation of ads.

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Impressions Conversion Rich Media Ad Server 52

Automatad Inc.

APRIL 6, 2022

Is the Seller-defined Audiences framework better than Google Topics API? The origin trials for Google’s Privacy Sandbox proposal have started, including the recently introduced Topics API, the ad retargeting and ad auction management solution FLEDGE, and Attribution Reporting API. Last Week’s Highlights. Ad Alliance of U.K. Publishers.

Header Bidding 52

Header Bidding Ad Exchange Impressions Audience 52

Single Grain

JANUARY 15, 2024

In an era where digital privacy is at the forefront of consumer concerns, Google’s latest move to phase out third-party cookies in Chrome has garnered significant attention. Work With Us What Are Third-Party Cookies? This initiative allows selected third-party services temporary access to third-party cookies.

Cookies 52

Cookies Machine Learning GDPR First-Party Cookies 52

Single Grain

JUNE 25, 2021

In an effort to streamline a bloated digital advertising infrastructure and help create a new set of user privacy-focused open web standards, Google has announced that it will be ending support for third-party browser cookies in its Chrome browser by 2022 with its Privacy Sandbox. Chrome is the most popular browser on the market.

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Cookies First-Party Cookies GDPR SEO 64

Smart-Hub

MARCH 14, 2022

What are cookies, and what is the connection between cookies and privacy concerns. In 1994, web scientist Lou Montulli came up with the term cookie- it describes pieces of data created by a web server to identify users who have visited a website, in the nutshell, they are used to ‘memorize’ user preferences.

Cookies 52

Cookies Advertising Retargeting Ad Tech 52

Smart-Hub

DECEMBER 8, 2023

So-called third-party cookies were critically essential for this purpose. But cookies are slowly becoming a thing of the past. And while SmartHub still effectively synchronizes cookies for more accurate audience targeting, companies like Google , Apple , and Mozilla are on the verge of abandoning their use altogether.

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Ad Exchange Advertising Non-Profit Demand Side Platform 64

Clearcode

MARCH 15, 2023

Strong regulations such as the EU’s GDPR help protect personal data and fine organizations that don’t follow the rules or try to bypass them. Moreover, the era of third-party cookies will end next year when Google Chrome is expected to withdraw its support for third-party cookies. Why Is Zero-Party Data Important?

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GDPR Audience Cookies eCommerce 52

Media Math

MAY 17, 2022

Third-party cookies are an endangered species, working across less than 35% of programmatic media today. Parrable does not require user authentication (login) and works with both authenticated and unauthenticated user devices without the use of third-party cookies. Introducing Parrable’s Anonymous Device ID.

Cookies 52

Cookies GDPR Retargeting Impressions 52

Single Grain

JULY 18, 2023

Additionally, with the real-time feedback and analytics available, businesses can also more effectively target their desired audiences, adjust their campaigns on the fly, and potentially improve their ROI. The bids are based on the target audience, ad placement relevance, and campaign goals.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

AUGUST 3, 2023

With dynamic creatives, advertisers use consumer data to implement creative elements that appeal to the audience better. Since 86% of consumers prefer an authentic brand image, live-action videos will create more trust between you and your audience. Finally, advertisers can grow their audience by using CTV ads.

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Display Advertising Advertising Machine Learning Video Ads 52

Adtelligent

OCTOBER 6, 2021

Essentially, DMP is a platform that gathers data from all advertising channels and accumulates as much information about the audiences as possible. Publishers can leverage DMPs to determine the preferences of their audiences, which ad content performs better and assists in leveraging this knowledge.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Single Grain

MARCH 16, 2020

If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. It means we know that the audiences we want to reach may be scattered across various media and platforms and that some of them should be addressed directly. What does this all mean? music gig, party or storefront).

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Advertising Marketing Ad Tech Demand Side Platform 105

Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

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Cookies First-Party Cookies Audience Retargeting 90

Clearcode

MAY 10, 2023

I’ve been on both the AdTech side and also on the publisher side, and since the rise of GDPR, the move towards the privacy-first type of advertising has taken hold and data clean rooms aim to fill that gap. That’s the traditional retargeting that everyone knows and loves. For us, that’s not the most exciting use case.

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Pharmaceuticals Advertising Media GDPR 52

Martech

FEBRUARY 11, 2022

With so many brand messages flooding customer inboxes and smartphones, it’s no wonder marketers are having a hard time connecting with audiences. Marketers using personalization tactics apply the insights gleaned from these audiences to guide customers through the buying process. Data-driven strategies. Marketing automation.

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Marketing Machine Learning Audience MarTech 117

Clearcode

JANUARY 18, 2022

Fortunately, there is a piece of marketing software that allows companies to collect their first-party customer data and build a central repository of client-oriented information and use it for audience activation. Segment existing and new audiences in a proper manner. Create a repository of GDPR consent decisions.

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Advertising Retargeting Marketing Communications 52

Single Grain

NOVEMBER 28, 2023

Customized Virtual Events : Hosting events in the Metaverse, such as product launches, conferences, or networking events, allows businesses to reach a global audience. This scalability allows for a broader reach, enabling advertisers to target and retarget audiences across multiple platforms and devices efficiently.

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Marketing First-Party Cookies SEO Cookies 126