illumin

MARCH 5, 2024

As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes. There are two variations: first-party cookies and third-party cookies.

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VideoWeek

MARCH 10, 2023

In this week’s Week in Review: TikTok launches Series, UK unveils GDPR replacement, and publishers report slow revenue growth. Display advertising revenues were fairly static, up by 0.1 The New York Times’ audience size was up by 113 percent year-on-year, reaching 7.5 percent year on year. million visitors.

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Single Grain

AUGUST 3, 2023

Why should you keep an eye on display advertising trends? But advertisers shouldn’t forget about the power of display advertising. In this post, we’ll take a look at the top 13 display advertising trends that are commanding attention and that you might want to include in your marketing strategy.

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MediaFuse

JUNE 6, 2019

In fact, most mobile marketing efforts are spent on in-app advertising. War Room shares that “with a captive audience and better targeting, the right consumers in-application advertising has impressive results”. According to eMarketer by 2020 more than $65 billion will be spent on programmatic digital display advertising.

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Clearcode

FEBRUARY 21, 2023

The IAB Tech Lab launched its Seller Defined Audiences (SDA) proposal , which aims to allow publishers to create audiences and make them available to advertisers without the need for passing on a user’s identity. Related posts How the IAB’s GDPR Transparency and Consent Framework Works From a Technical Perspective (TCF 1.0

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Single Grain

MAY 16, 2023

In other words, native ads look more natural than traditional display ads. Native advertising spending is expected to reach $98.59 greater than display advertising, making a native advertising strategy a very smart investment. Companies also have control of their native advertising strategy.

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Single Grain

JULY 18, 2023

The primary advantage of programmatic advertising is efficiency. Additionally, with the real-time feedback and analytics available, businesses can also more effectively target their desired audiences, adjust their campaigns on the fly, and potentially improve their ROI.

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