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Dow Jones’ AI Game Plan: Inside Jesse Waldele’s Strategy For Smarter Ad Ops

Ad Monsters

Because audiences pay for our journalism, we’ve cultivated rich, consent‑based insights—exactly what advertisers need as third‑party cookies erode. Our data products enable partners to target high-intent, financially minded audiences without relying on the open-web ID patchwork. Diversification beyond consumer media.

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The 12 Best Ad Personalization Agencies in Los Angeles for Enterprise Campaigns (2025)

Single Grain

Their strength lies in creating authentic, personalized social experiences that resonate with enterprise audiences. excels at comprehensive digital personalization with deep CRM integration, helping enterprise clients achieve demonstrated revenue growth through sophisticated audience segmentation and retargeting strategies.

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Powerade powers up user-generated content challenge on TikTok

Marketing Dive

Cookie Preferences / Do Not Sell This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the worlds technology buyers and sellers. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved.

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2025 Marketing Budget: Insights from 11,000+ CMOs

Single Grain

Successful brands are focusing on aligning with creators with shared values who have deep knowledge of target audiences rather than simply chasing those with the largest followings. Collaborating Across Departments : Working closely with finance, sales, and product teams to develop integrated strategies.

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Ben’s Original refreshes identity 5 years after dropping ‘Uncle’

Marketing Dive

Ben’s Original worked with WPP Media on innovations focused on social channels and to deploy contextually relevant ad placements as part of the agency’s “evolved audience approach.” Agency T&P, which is backed by ad-holding group WPP, developed the brand platform while WPP Media handled the media plan. You can unsubscribe at anytime.

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The WIR: IAB Tech Lab Fights AI Scraping, Classify Comes Out of Stealth Mode, and WPP Touts Commerce Partnerships

VideoWeek

Open Intelligence will draw insights from across these datasets to help advertisers more effectively reach audiences, according to WPP Media. The agreement will allow users of the LG platform to access audience targeting and insights from Experian’s ConsumerView data, including demographic, behavioural and lifestyle insights.

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Fabletics names Vans vet chief marketing officer

Marketing Dive

10, 2024 Justin Sullivan via Getty Images Deep Dive What’s next as Google keeps cookies amid challenges to its dominance The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory environments, said a Google official. By Chris Kelly • Dec. By Chris Kelly • Dec.