Marketing Dive

JUNE 30, 2025

Santiago via Getty Images Cookies get another stay of execution — but have marketers already moved on? Marketers shouldn’t cancel their post-cookie plans, especially as Google faces antitrust action, the possibility of a nationwide data privacy law and its own shifting priorities. Sign up A valid email address is required.

Cookies 101

Cookies Retail Agency Ad Tech 101

Marketing Dive

JUNE 16, 2025

In addition to the AI solutions, DoorDash Ads is implementing more robust interest-based targeting and category share insights for restaurant marketers using its ads manager, along with a report builder for tracking marketing spend and improvements to the ways merchants can reconcile their finances. You can unsubscribe at anytime.

Retail 66

Retail Media Ad Tech Cookies 66

Marketing Dive

JUNE 20, 2025

Along with its most recent news, Uber Advertising recently launched an in-house Creative Studio designed to help premium brands reach in-demand audiences across the Uber and Uber Eats platforms. Since its debut in late 2022, Uber Advertising has generated more than $1.5 billion in annual revenue, a growth rate of over 60% year on year.

Advertising 79

Advertising Click Through Rate Marketing Cookies 79

Basis

FEBRUARY 28, 2025

If large segments of users adjust their privacy settings to be more restrictive, there could be future rollbacks to audience targeting capabilities. EXPERT POV: While Microsoft Ads has a smaller audience, it tends to be more affluent, meaning that it can be a great area of investment for higher-ticket price retailers.

Social Advertising 92

Social Advertising Advertising Conversion Media 92

Marketing Dive

JUNE 17, 2025

is approaching AI as an investment that will eventually be embedded across every function of business, from marketing and creative to talent, finance and the supply chain. Santiago via Getty Images Cookies get another stay of execution — but have marketers already moved on? Sign up A valid email address is required.

Cookies 56

Cookies Retail Agency ROI 56

Marketing Dive

JUNE 20, 2025

By Peter Adams • April 3, 2025 Justin Sullivan via Getty Images Deep Dive What’s next as Google keeps cookies amid challenges to its dominance The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory environments, said a Google official. © 2025 TechTarget, Inc.

Cookies 90

Cookies Agency ROI Public Relations 90

VideoWeek

APRIL 25, 2025

.” The Week in Tech Google Ends Plans to Introduce New Cookie Choice Mechanism Following five years of industry upheaval since Google first announced its intention to kill off third-party cookies in its Chrome web browser, were now back to square one.

Ad Tech 52

Ad Tech Cookies Agency Ad Server 52

Marketing Dive

JUNE 20, 2025

By Peter Adams • April 3, 2025 Justin Sullivan via Getty Images Deep Dive What’s next as Google keeps cookies amid challenges to its dominance The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory environments, said a Google official. © 2025 TechTarget, Inc.

Cookies 112

Cookies Agency ROI Ad Tech 112

VideoWeek

DECEMBER 6, 2024

billion loan to help finance any moves it might wish to make next year relating to German TV business ProSiebenSat.1, Ipsos Prepares Kantar Acquisition Offer Ipsos is in discussions with audience measurement company Kantar Media over a potential acquisition, the market research firm announced on Monday. Top Stories MFE Lines Up 3.4

Advertising 52

Advertising Retail Pharmaceuticals Media 52

Single Grain

APRIL 29, 2025

The reasons why are compelling: rising CPCs on Google platforms, changing consumer behaviors, and the emergence of specialized alternatives that deliver superior performance for specific audience segments. Audience diversification : Different platforms reach unique audience segments that Google might miss.

Media 52

Media ROI CPC CPA 52

Martech Series

JANUARY 18, 2023

AdTheorent Predictive Audience Builder Delivers Customizable Machine Learning Tools to Enhance Audience Reach, Composition and Quality. AdTheorent Predictive Audience Builder leverages customizable and primary-sourced seed data sets to mimic the audience profile of an advertiser’s desired target.

Audience 98

Audience Machine Learning Impressions Finance 98

More About Advertising

SEPTEMBER 28, 2021

With the approaching obsolescence of third-party cookies, marketers must reimagine how they optimise digital campaigns, strengthen audience connections, and build relevant ad experiences. Data and creativity aren’t mutually exclusive; The post Silvia Sparry of Xaxis: will creativity solve digital advertising’s cookie-free dilemma?

Cookies 104

Cookies Audience Advertising Marketing 104

Ad Monsters

AUGUST 7, 2024

With DMPs falling short, the future lies in purpose-built applications that enhance activation, streamline audience building, and support complex identity resolution and collaboration. As IAB Tech Lab CEO, Anthony Katsur, often says, “Just like energy, finance, or healthcare, advertising is now a regulated industry.”

Cookies 101

Cookies Healthcare Finance Audience 101

Monetize More

MAY 22, 2023

As a finance site, you want to maximize your ad revenue while keeping your audience engaged and satisfied. To achieve this, you need to focus on a few key areas: understanding your audience, choosing the right ad networks, optimizing ad placements and formats, leveraging affiliate marketing, and implementing sponsored content.

Finance 52

Finance Affiliates Ad network A/B Testing 52

Ad Monsters

NOVEMBER 2, 2022

Ad tech was once a world dominated by cookies, but its reign is soon coming to an end. . Google keeps promising to follow suit, but now their cookie deprecation is delayed until 2024. . Publishers and advertisers are concerned that going cookieless will make it harder to reach their audiences and hinder their revenue growth.

Cookies 97

Cookies CPM Food Impressions 97

More About Advertising

MARCH 10, 2021

January 2021 marked a year since Google announced that, due to privacy concerns, they would be blocking the use of Third-Party Cookies (3PC) on their search engine Chrome. Since this announcement, it was motioned that all search browsers would block Third Party cookies in a two-year phasing out period.

Cookies 52

Cookies Audience Advertising Ad Tech 52

Martech

JANUARY 4, 2024

The new identity graph offers the opportunity to add many new demographic attributes ranging from life events to home ownership, interests, and consumer and auto finance. Third-party cookies are on their way out of the door. Why we care. Google really seems to mean it this time as it begins phasing them out for 1% of Chrome users.

Marketing 114

Marketing Finance Cookies MarTech 114

More About Advertising

APRIL 7, 2021

3rd Party Cookies have been pivotal for understanding audience behaviours and allowing for effective targeting across multiple online channels. In our recent piece ‘The Last Bite of the Cookie’ we discussed that, with the sun setting on 3rd Party Cookies (3PCs), advertisers will need to explore new ways in finding and reaching.

Cookies 52

Cookies Audience Advertising Ad Tech 52

Ad Monsters

OCTOBER 1, 2022

Privacy regulations are affecting this and third-party cookie depreciation is affecting that, but the reality is that the ad tech industry is going through a drastic evolution. Although Google delayed their third-party cookie cut-off, there have to be new and effective ways to aggregate consumer data in an ethical manner. .

Cookies 111

Cookies Ad Tech Audience Pop-Up 111

VideoWeek

FEBRUARY 26, 2024

Earlier this month, IAB Tech Lab carried out gap analysis of Google’s Privacy Sandbox, the tech giant’s set of tools designed to replace third-party cookies, which are due to be fully phased out of Chrome in Q3 2024. That’s one area that people have to really look hard at, in terms of how they manage audiences for Sandbox.

Ad Server 129

Ad Server Cookies Ad Exchange Finance 129

Martech

SEPTEMBER 15, 2021

Digital marketing has delivered vast quantities of customer data, bringing with it the promise of targeting audiences, or even individuals, with relevant, personal and engaging messages at the right moment and in the right channel,” said Editorial Director Kim Davis in his opening keynote yesterday. Meet the 2021 Stackies winners.

MarTech 122

MarTech Healthcare Finance Cookies 122

Martech

FEBRUARY 8, 2024

This data compensates for the deprecation of third-party cookies and offers a strategic edge to those who utilize it effectively. Then, by utilizing a cloud platform that consolidates data from various sources, we can create accurate profiles and audiences to guide our future marketing strategies.

Marketing 120

Marketing Finance Cookies MarTech 120

Martech Series

FEBRUARY 6, 2023

The transition is driven by the increasing focus on user privacy and control, as well as the decline of cookie-based tracking and data collection. Brands will shift their approach to building closer relationships with their audiences, engaging in more social listening, and nurturing brand-to-user communities.

Finance 93

Finance Cookies Media MarTech 93

Martech

APRIL 12, 2024

The software consists of modular solutions, including Customer Data Platform, Audience Builder, Journey, Identity, and Real-Time CX, which can be easily added or expanded to meet changing customer needs. The company works with large enterprise businesses in retail, technology, media, healthcare and finance.

Machine Learning 119

Machine Learning Marketing Healthcare eCommerce 119

Ad Monsters

NOVEMBER 29, 2023

With addressability shifting into something different, many wonder how we will continue to target and reach our audiences. The cookie phase-out process is here, and word on the street is that Chrome will be obfuscating the IP address (the cookie of CTV) real soon. This makes IP addresses the cookies of CTV. Probably not.

Cookies 95

Cookies Click Through Rate Finance Audience 95

Basis

SEPTEMBER 14, 2022

Like the Greeks and Romans prescribing mustard to cure the bubonic plague, geo-based targeting can serve as a balm for marketing organizations transitioning away from third-party cookies (except that localized marketing actually works…no offense to our Hellenic ancestors!). How, exactly? Location Targeting and Geo-Targeted Creative.

Cookies 95

Cookies Geo targeting Real Estate GDPR 95

Basis

MAY 15, 2023

Geo-Based Targeting: A Must-Have In A Privacy-Compliant World Like the Greeks and Romans prescribing mustard to cure the bubonic plague, geo-based targeting can serve as a balm for marketing organizations transitioning away from third-party cookies (except that localized marketing actually works.no offense to our Hellenic ancestors!)

Cookies 98

Cookies Geo targeting Real Estate GDPR 98

Ad Monsters

FEBRUARY 18, 2025

Explore the top threats publishers face today and the strategies they need to defend their audience and future-proof their business. Publishers who double down on user experience, diversify their strategies, and embrace innovation can bridge the gap between losing audience loyalty and revenue and ensuring relevance and growth.

SEO 104

SEO Audience Finance Affiliates 104

Martech

NOVEMBER 15, 2021

These vendors are on the front lines of dealing with changes to privacy regulations and technology shifts, so they are building solutions with the strength to weather a cookie-less future where users are in control of their own data. Machine learning to extract market response of media impressions by audience, tactic, and creative exposures.

Marketing 114

Marketing Machine Learning Cookies ROI 114

Basis

AUGUST 30, 2022

Retail, media, tech, and finance are the top industries when it comes to OTT video ad spending. That means there’s a huge opportunity to captivate audiences and tell your brand or product’s story through a compelling CTV ad. Reaching the Right Audience. Ad spend on the channel is projected to hit $29.5 Why the explosion?

Advertising 98

Advertising Viewability Brand Awareness A/B Testing 98

Basis

JUNE 27, 2022

As such, podcast ads provide marketers with a captive audience—ripe for high engagement—at any time, and in any place. They offer opportunities for marketers to authentically engage with consumers, to personalize for distinct audiences, and to employ a flexible marketing strategy. Sounds Great!

Marketing 98

Marketing Audience Video Ads Advertising 98

MNTN

JULY 21, 2022

“It [Microsoft] has never been in the third-party adtech business, so it’s got to build a lot of capabilities in its SSP, its supply side platform, in order to actually represent Netflix,” Laura Martin , Needham senior analyst, told Yahoo Finance Live. have expressed interest in running ads on Netflix when the opportunity arises.

Entertainment 98

Entertainment Retargeting Finance Advertising 98

Lemonads

JANUARY 24, 2022

Publishers share them with their audience and sales can be referred to them thanks to those links. Some of the top affiliate marketing programs can have 30 days, 45 days, even 90 days cookie duration. The affiliate link is the channel through which the publisher will direct its audience to the brand's product or service.

Affiliates 52

Affiliates CPA Conversion Rate Cookies 52

Ad Monsters

JUNE 18, 2024

Global Implications The discussion expanded to the global stage, where Thompson questioned the relevance of an American-centric ‘premium’ concept for international audiences. Forget cookies; it’s all about code-on-page intelligence now. automotive, beauty, finance). “What do we say to the global internet?

Real Estate 69

Real Estate Viewability Cookies Conversion 69

Basis

JULY 24, 2023

How do you serve ads to that specific audience? Without knowing where board-game-loving, luxury-fashion-buying moms spend their time, it could take months of trial and error to figure out which ad placements will reach that audience most effectively. The great news? page activity, purchase history, etc.).

Advertising 52

Advertising Retargeting Fashion Audience 52

Lemonads

JULY 10, 2021

When the users click on the link, a cookie is installed on their browser. This cookie has a lifetime as we mentioned. Amazon associates , for example, works with a 24-hour lifetime cookie. But there are 30 days lifetime cookies, 90 days lifetime cookies, and more. And here is where affiliate commissions appear.

Affiliates 52

Affiliates CPL CPA Cookies 52

InMobi

JUNE 12, 2020

With in-app advertising, however, you can be a confident that you’re actually reaching your target audiences, thanks to the inherent data-driven approach to find audiences for custom needs. Furthermore, in-app targeting is consistently more accurate since it relies on mobile device IDs instead of third-party cookies.

Advertising 52

Advertising Cookies ROI Viewability 52