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A Skeptic’s Guide to Making Email Marketing Work for Your Brand

Spoton Digital Media

Flashy new marketing tactics, social media, paid ads, and video strategy can push email to the bottom of your priority list -- which is a likely mistake. Email allows your brand to regularly appear in front of audiences who have already shown interest in your brand. Email offers a direct connection to your audience.

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Maximizing ROI: Analysis of Native vs Display Ads

Smart-Hub

Most likely, you have encountered content recommendation widgets after finishing reading the article and in-feed promotional posts on social media — these are native ads as well. Rich media ads incorporate video, audio, or other elements to deliver an immersive experience and ensure interactivity. SmartHub's Features Have No Limits!

ROI 64
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A Skeptic’s Guide to Making Email Marketing Work for Your Brand

Spoton Digital Media

Flashy new marketing tactics, social media, paid ads, and video strategy can push email to the bottom of your priority list -- which is a likely mistake. Email allows your brand to regularly appear in front of audiences who have already shown interest in your brand. Email offers a direct connection to your audience.

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How sportsbooks and publishers are rethinking the terms of content-based sponsorships

Digiday

That model was a win for publishers with audiences that had a high propensity for sports betting, as it paid anywhere from $250 to $500 for each first-time depositor they referred to sportsbooks. But it is also a risk for those media companies whose audiences did not fall in that category. Taking the content strategy in-house.

CPA 58
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The ultimate guide to contextual targeting in digital advertising

illumin

Contextual targeting is an essential concept in digital advertising that focuses on delivering ads to the right audience at the right time. While they both aim to reach the right audience, they differ significantly in how they achieve this goal. This includes optimizing meta tags, headings, URLs, and body text.

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How to control Performance Max campaigns

Martech

Fleas can jump eight inches, 150 times their body height. And while the conversion rate was around 11% worse, the large increase in impressions more than made up for that. But if you had the best ad and showed it to the wrong audience or paid too much for it, you’d get poor results. 13,671 accounts and 1.7m

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Maximize your Q4 revenue during an AdOps Recession [10 Best Ways]

Monetize More

By utilizing contextual advertising, you can reduce the risk of alienating your audience and instead show them ads that are relevant to them. This way, publishers can expect higher conversion rates. Audience Segmentation. They can also be put into an article’s body text to increase visibility.