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What Is Performance Marketing? The Complete Guide for Advertisers

MNTN

Like any marketing strategy, performance marketing provides the greatest ROI (return on investment) when you spend time planning your campaign, determining your KPIs (key performance indicators), and tweaking your campaign as you begin to see results. This video advertising channel has the ability to reach a large audience in a powerful way.

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The ultimate guide to contextual targeting in digital advertising

illumin

Contextual targeting is an essential concept in digital advertising that focuses on delivering ads to the right audience at the right time. While they both aim to reach the right audience, they differ significantly in how they achieve this goal. Lastly, contextual targeting improves return on investment (ROI) for advertisers.

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Determining What To Sell on Amazon FBA

AdvertiseMint

Consumer electronics: Smartphones, headphones, chargers, and smartwatches. How To Do Market Research Market research is a crucial step in understanding your target audience and competition. Identify your target audience: Determine who your ideal customers are. Here are some types of products you can sell on Amazon: 1.

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Micro Conversions: What Are They and Why Do They Matter?

MNTN

Maybe your ads don’t highlight the right product benefits, or perhaps you’re not addressing your audience’s pain points. Micro conversions also help you optimize your website to improve conversion rates. Measuring micro conversions helps you see where you need to focus your marketing attention.

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Programmatic Advertising: What Is It and How Does It Work?

MNTN

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

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9 Mission-Critical Lead Generation Metrics You Need To Track

Single Grain

So, before you can get into the nitty-gritty of data analysis, you must consider your business goals, your target audience and your processes. With PPC advertising, you can perform audience segmentation to target people in a variety of ways, including: Demographics. 8 Tools to Help With Conversion Rate Optimization.

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How Remarketing Can Help Increase Conversions

Single Grain

How can you leverage that knowledge to increase our retargeting conversion rates? One online retailer increased their conversation rate by a 161% (compared to their previous campaigns) as a result of a remarketing campaign. The potential for business growth and conversion rate increases can be staggering.