MNTN

AUGUST 26, 2022

It’s no secret that an increasing number of people are “breaking up” with their cable TV subscriptions in favor of streaming services. This mass transition from linear to Connected TV (CTV) poses a huge opportunity for brands and the agencies who represent them, to reach new and existing customers on their favorite streaming platforms.

Conversion Rate 98

Conversion Rate Retargeting Audience CPA 98

MNTN

MAY 2, 2023

Solutions like Connected TV are combining high-impact brand awareness with measurable, results-driven performance marketing. Ali Haeri, Senior Vice President of Marketing at MNTN, recently joined Search Engine Land to discuss how to make the most of adding Connected TV to an already robust performance marketing lineup.

Brand Awareness 52

Brand Awareness Conversion Rate SEO Conversion 52

MNTN

SEPTEMBER 9, 2022

When you think of television advertising, audience targeting isn’t usually the first thing to come to mind—but it soon will be after reading this post. Linear TV has turned off many brands, with advertisers utilizing this format for one main reason—brand awareness. How Connected TV’s Audience-First Approach Works.

Retargeting 52

Retargeting Conversion Rate Audience Conversion 52

MNTN

SEPTEMBER 9, 2022

When you think of television advertising, audience targeting isn’t usually the first thing to come to mind—but it soon will be after reading this post. Linear TV has turned off many brands, with advertisers utilizing this format for one main reason—brand awareness. How Connected TV’s Audience-First Approach Works.

Retargeting 52

Retargeting Conversion Rate Audience Conversion 52

MNTN

SEPTEMBER 2, 2022

As champions and early adopters of Connected TV, they have helped countless brands generate performance and ROI. Fast forward to today, and this opening statement is more myth than fact—Connected TV has made television advertising as accessible and as cost-effective as any other marketing channel. It drives performance.

Machine Learning 52

Machine Learning Audience Conversion Rate Banner 52

MNTN

MAY 18, 2022

TV advertising has traditionally been associated with big-impact, brand awareness ads—but there’s nothing traditional about Connected TV (CTV). Thanks to advancements in the CTV space, you can serve prospecting and retargeting ads directly to your target audience on the biggest screen in the house, all throughout the year.

Retargeting 52

Retargeting Conversion Rate Shipping Conversion 52

MNTN

SEPTEMBER 8, 2022

The same goes for streaming TV. A lot more people changed their TV viewing habits in the last two years, and that’s great news for travel marketers.”. That’s a feature that linear TV can deliver—but it might feel like a step backward for digitally-minded marketers. There’s a certain prestige to TV,” admitted Edmundson.

Conversion Rate 52

Conversion Rate Retargeting Audience Brand Awareness 52

MNTN

AUGUST 26, 2022

It’s no secret that an increasing number of people are “breaking up” with their cable TV subscriptions in favor of streaming services. This mass transition from linear to Connected TV (CTV) poses a huge opportunity for brands and the agencies who represent them, to reach new and existing customers on their favorite streaming platforms.

Conversion Rate 52

Conversion Rate Retargeting Audience CPA 52

MNTN

SEPTEMBER 17, 2022

This might sound like a tall order, but there is a proven advertising solution that can help your higher ed institution to do all this and more: Connected TV (CTV). Undergrad audiences are very familiar with the channel— ~76% of consumers aged 15-24 reported that they use CTV. CTV—a Good Alternative to Linear TV Advertising.

Education 52

Education CPA Audience Conversion Rate 52

MNTN

SEPTEMBER 16, 2022

This might sound like a tall order, but there is a proven advertising solution that can help your higher ed institution to do all this and more: Connected TV (CTV). Undergrad audiences are very familiar with the channel— ~76% of consumers aged 15-24 reported that they use CTV. CTV—a Good Alternative to Linear TV Advertising.

Education 52

Education Audience CPA Conversion Rate 52

MNTN

MARCH 29, 2024

In the grand scheme of things — and by “things,” we mean “TV advertising” — it’s fairly easy for retailers to generate brand awareness. As consumers, we’re always more than a little ready to buy, so all retail advertisers need to do is get their ads in front of the right TV show, with the right audience, at the right time, and boom!

Retail 52

Retail Conversion Rate Advertising Retargeting 52

Martech

NOVEMBER 28, 2023

Here are a few of the key trends shaping the future of TV advertising in 2024. Addressable TV advertising Despite some challenges, addressable TV advertising will continue to build momentum as advertisers continue to look for ways to make their ad dollars go further — especially with the uncertain economy and tight budgets.

Advertising 90

Advertising Conversion Rate Conversion Impressions 90

Digital Remedy

JANUARY 12, 2024

YouTube TV advertising has emerged as a game-changing platform, offering businesses unparalleled opportunities to connect with their target audience. What Is YouTube TV? YouTube TV is an emerging giant in the performance marketing world and is helping to push the evolution of television advertising.

Advertising 105

Advertising Marketing Click Through Rate Conversion Rate 105

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 98

Advertising Retargeting CPA Audience 98

Basis

FEBRUARY 8, 2024

Largely speaking, TV was simpler in the days of yore. But just a decade ago, watching TV was relatively straightforward. Fast forward to today, and watching your favorite TV content has become an increasingly complex, and decision-riddled endeavor. YouTube TV? What’s the Latest in the Convergent TV Landscape?

Advertising 104

Advertising Audience Conversion Rate Education 104

MNTN

MAY 5, 2023

Last year, Ad Age revealed that TV ad prices during the upfronts are up to 20-40% lower during this time. Big Picture Thinking on the Small Screen The first upfronts presentation took place in 1962, and while the annual tradition has stayed constant through the decades, the TV advertising industry certainly hasn’t. The ultimate goal?

Conversion Rate 98

Conversion Rate Pop-Up Brand Awareness Conversion 98

Martech

MARCH 6, 2023

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. This guide covers everything you need to know about advertising on smart TVs — from how it works to the key considerations for advertisers.

Viewability 80

Viewability Conversion Rate Impressions Conversion 80

MNTN

JULY 26, 2023

While these ads could reach a large audience, there was no way to know who you were reaching—only where they were located. This forced advertisers to create broad, generic ad content that would only be relevant to an introductory-level audience. Now, however, they’ve made shifts to get the attention of their audience.

Marketing 52

Marketing Conversion Rate Conversion Audience 52

MNTN

MARCH 29, 2024

Connected TV advertising is about to break a new record high, but do advertisers really have to pick sides in the social vs. CTV debate? They need their ad dollars in both channels because if they’re looking for any kind of audience, CTV and short-form video channels are where they will most likely be. Tim Edmundson (Sr.

Video Ads 98

Video Ads Audience Conversion Rate Ad Exchange 98

Digital Remedy

MAY 14, 2024

It’s not merely about just branding or just performance anymore; advertisers should grow their audience network and reduce ad spend by nailing both. Having the advantage of direct audience feedback ensures your digital marketing ads connect effectively with target groups and accelerates media spend optimization.

Media 105

Media Audience Conversion Rate Affiliates 105

MNTN

JUNE 26, 2023

While these may indeed still be forms of TV advertising in 2023, they don’t tell the whole story anymore. Today, advertising teams of all sizes have the opportunity to reach their ideal audiences with entertaining video ads. Let’s take a look at their conversation. of all US TV and CTV spending. Absolutely.

Agency 52

Agency Conversion Rate Conversion Audience 52

MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Ad Inventory 97

MNTN

FEBRUARY 14, 2024

Launch Targeted Ads : Design and deploy ads tailored to each segment’s interests, using platforms where the audience is active, like social media, search engines, and OTT platforms. Monitor and Optimize : Continuously track campaign performance to optimize ads for better engagement and conversion rates.

Retargeting 52

Retargeting Conversion Rate Conversion A/B Testing 52

Smart-Hub

NOVEMBER 29, 2023

The number of CTV users among Millennials (only in the US) has already reached almost 57 million, and by 2025, this rate is expected to exceed 62.5 This statistical fact proves the growing importance of connected TV in advertising. Unlike traditional TV, connected devices allow precise data collection and measurement.

Conversion Rate 67

Conversion Rate Conversion Ad Exchange A/B Testing 67

MNTN

MARCH 26, 2024

Advertising on Roku is a great way to expand your reach and connect with niche audiences based on their streaming preferences and viewing habits. This form of CTV advertising gives you a few different options — namely static images and video ads — to connect with prospective customers and boost your brand awareness.

Advertising 52

Advertising Marketing Video Ads ROI 52

MNTN

MARCH 26, 2024

Advertising on Roku is a great way to expand your reach and connect with niche audiences based on their streaming preferences and viewing habits. This form of CTV advertising gives you a few different options — namely static images and video ads — to connect with prospective customers and boost your brand awareness.

Advertising 52

Advertising Marketing Video Ads ROI 52

MNTN

FEBRUARY 7, 2023

Think of it as the unofficial start to the TV advertising new year, where brands stretch their creative muscles to debut their biggest commercials of the year. During any [Big Game] party, you’ll see people spending as much time looking at their mobile devices as their TV screens. However, that’s only for the media buy alone.

Advertising 98

Advertising ROI Conversion Rate Impressions 98

MNTN

JULY 6, 2023

Leading performance marketers are equipping their teams with Connected TV —and looking like superheroes (no wild origin story necessary) in the process. Now, television is a fully targetable, measurable performance marketing platform—a concept that was once unfathomable for linear TV advertisers. We’re not sorry.

Conversion Rate 52

Conversion Rate Marketing Conversion Brand Awareness 52

MNTN

OCTOBER 10, 2022

Connected TV may not be the conventional advertising platform for B2B brands, but for those that have explored this avenue, they have seen true performance results and been differentiating themselves from their competitors. TV is the Next Performance Channel for B2B Businesses. But it doesn’t have to be that way.

Conversion Rate 52

Conversion Rate CPA Audience Conversion 52

MNTN

FEBRUARY 14, 2024

One of the ways that B2B brands can effectively reach their audiences is through programmatic advertising. And in the case of B2B digital advertising, those two respective parties are the advertiser seeking to serve their ads to specific audiences, and a publisher with the digital ad space to display those ads.

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

MNTN

MARCH 22, 2024

Before the digital marketing revolution of the past few decades, advertisers had to cast a wide net and hope that they were lucky enough to get their content in front of the right audiences. One new strategy is location-based marketing , which allows advertisers to filter audiences by geography. That problem is a thing of the past now.

Advertising 52

Advertising Marketing Conversion Rate Audience 52

Ad Monsters

MAY 27, 2024

Reaching the right audience at the right moment is critical to business success. This technology can ensure your ads will be seen by the right audience in the right context. Moreover, you can always be sure your ad will reach the right audience, so your money won’t go to waste. and decides on a budget.

Advertising 52

Advertising A/B Testing Conversion Rate Conversion 52

MNTN

FEBRUARY 7, 2023

When it comes to performance marketing, Connected TV not only turns TV into a performance channel, it excels at generating new demand. The TV Viewing Audience is Shifting and Advertisers Should Follow Suit Hatzenbuhler started by setting the scene. Connected TV is also great at generating new demand.

Conversion Rate 52

Conversion Rate Brand Awareness Audience Conversion 52

MNTN

DECEMBER 4, 2023

For the growing landscape of Connected TV (CTV) advertising , 2024 is poised to be its biggest year yet. With the unmistakable rise of CTV, your TV ads have the potential to shine on the screens of living rooms around the world. Sling Sling blends live TV broadcasts with streaming content.

Video Ads 52

Video Ads Audience Conversion Rate Advertising 52

MNTN

APRIL 13, 2023

The way that B2B audiences watch TV and engage with media is changing. As this audience has been thrust into the world of hybrid work, they are spending more time at home. Jon Zucker, Senior Product Marketing Manager at MNTN, joined Demand Gen Report to discuss how Connected TV can reach B2B audiences.

Conversion Rate 52

Conversion Rate Conversion Audience Ad Click 52

MNTN

OCTOBER 13, 2023

In the realm of CTV (Connected TV) advertising, a common question customers ask is: “What should my budget be?” Every additional dollar you spend boosts results, because conversion rates are at their highest after reaching an additional customer for the very first time. More on this below.)

Audience 52

Audience Conversion Rate Conversion Media 52

MNTN

MARCH 1, 2024

If you want your brand to thrive today, you need to implement a robust omnichannel marketing strategy that engages and captivates audiences across multiple touch points at once. The digital marketing revolution has also paved the way for new approaches to marketing as a whole. What Is Omnichannel Marketing?

Marketing 52

Marketing Machine Learning Conversion Audience 52