Martech

JUNE 1, 2022

The challenge is going to be how to continue building your audience online without them. Point-of-Interest targeting purchase. Weather-triggered targeting. Geo-fencing/geo-targeting. Voter-file targeting. It also delivers better ROI and improves yields, while upholding modern privacy standards.

Marketing 120

Marketing Cookies Geo targeting First-Party Cookies 120

InMobi

APRIL 25, 2013

On the other hand, traditional messaging & communication apps have started experiencing a slowdown in growth of users from the west and are looking for new expansion opportunities. Aggressive Marketing Strategy: Most communication apps have taken the route of organic growth & "word of mouth" for acquiring early users.

Geo targeting 40

Geo targeting Rich Media Communications Audience 40

Martech Series

JANUARY 5, 2023

You will be able to address the challenges with the strategy and it will lead to better results and ROI. This technique triggers the delivery of advertisements, notifications, or material to a smartphone that is just a few feet from a certain place using technologies like beacons, near-field communication (NFC), or augmented reality.

Geo targeting 100

Geo targeting Marketing Brand Awareness Retail 100

InMobi

AUGUST 21, 2013

Mobile phones have elevated from a means to communicate into the channel of choice for information source. Looking at the demographic profile of the smartphone travel user, the comScore study finds that although males make up 52% of the smartphone audience, they account for 62% of the smartphone travel audience.

Marketing 52

Marketing Geo targeting Mobile Ads Rich Media 52

Lemonads

SEPTEMBER 10, 2020

Nativo’s mission is to equip advertising for the age of content, improving the web experience and creating meaningful connections for today’s digital consumer with an extraordinary reach of 630M professionals, keeping the audiences engaged which is what matters most!

Native Advertising 52

Native Advertising Advertising CPC Banner 52

AdvertiseMint

JANUARY 18, 2024

It aims to provide solutions for an audience to gain their attention and loyalty. The aligned messaging drives higher ROI on marketing budgets. It takes the guesswork out of complex choices like: Which segments should we target? What marketing platforms and features drive ROI? How much budget to allocate per channel?

Marketing 97

Marketing SEO A/B Testing Conversion Rate 97

Single Grain

JUNE 5, 2023

It allows the display of advertisements to promote the products and services of businesses targeted to users based on their location, demographic, and profile information. It allows you to reach your target audience, boost brand awareness, and drive conversions effectively on a single social platform. Facebook connects almost 2.9

Advertising 89

Advertising A/B Testing Geo targeting Conversion 89