Adweek

JULY 14, 2025

Our staff, contributors, and audiences are better informed because of his towering influence. He served 4 POTUSs of BOTH parties and as a distinguished editor & commentator, who offered wisdom & insight, not clickbait bile. But above all else, David was a relentlessly kind and warm person.

Clickbait

Ad Monsters

AUGUST 2, 2022

Clickbait ads and scams are a persistent scourge of the online publishing world, prompting the Department of Homeland Security to encourage people to install ad blocking software as a means of protection. No site, it seems, is immune, with clickbait ads appearing on even the most discerning properties. Take the Survey Now!

Clickbait

Digiday

JANUARY 24, 2023

As a result, clickbait, offensive and misleading ads are on the rise, finding their way onto publishers’ sites, directly impacting the reader experience and ultimately hurting revenue. “Users no longer tolerate sketchy offers or scams pushed by clickbait ads,” he said.

Clickbait

Martech

APRIL 1, 2024

Brand-driven content establishes trust and authority , while user-generated content (UGC) builds community and provides rich insight into audience sentiment. The UID is intended to meet audience privacy standards while enabling marketers to continue targeting consumers with personalized ads across the digital supply chain.

Advertising

VideoWeek

SEPTEMBER 26, 2023

They typically use sensational headlines, clickbait a nd provocative content to generate page views, which in turn generate ad revenue for the site owner. Buying paid traffic is the primary cost driver of operating an MFA business.

Clickbait

Ad Monsters

SEPTEMBER 17, 2024

Since a broker is an intermediary, and the basis of audience targeting is data, there should be no doubt Google is an enormous data broker — maybe the biggest of all time. No one knows as well as we do what drove the devolution of news toward clickbait.

Display Advertising

VideoWeek

JULY 21, 2022

The implicit assumption is that if you reach a large audience, a good portion of that audience will pay attention to the ad. They essentially assume that all reach is equal – that one of twenty ads crammed into a clickbait slideshow is as likely to grab someone’s attention as an ad on a quality news site.

Viewability

Adtaxi

JUNE 1, 2022

Other challenges facing email marketing include finding the right delivery frequency for your target audience (it’s not the same for everyone) and strengthening customer interest and intent through quality content. Want to Run Successful Email Campaigns? Learn more.

Clickbait

Single Grain

JULY 17, 2023

You’d be amazed by the massive viewership and audience growth you can achieve through this format. While it may bear a negative reputation, the truth is that clickbait can wield an undeniable influence on YouTube. Before you dismiss clickbait as a devilish trick, let’s set the record straight. Now, hold on a moment.

Clickbait

Single Grain

JULY 9, 2021

One such channel is native advertising, which has allowed publishers to continue to monetize their audiences while offering a pleasant reading experience. Since native ads campaigns almost always target cold audiences, many native advertisers tend to use “advertorials,” a mix of a landing page with a sales letter ( here are a few examples ).

Native Advertising

Single Grain

SEPTEMBER 8, 2020

These days, many power words like these are perceived as clickbait and, as a result, receive 13.9% 3) Entice Your Audience with On-SERP SEO. Don't resort to clickbait or your bounce rate will be through the roof! Which leads to the next copywriting tip… Power Words. Avoid using power words such as: Amazing.

Click Through Rate

Single Grain

JUNE 17, 2019

Although blogging is a terrific way to build an audience for your business, it isn't as easy as churning out numerous posts every month. For example, if you run a blog for CXO-level professionals, then posting beginner level content might irk the audience. How to Research Your Audience Before Producing an Explainer Video.

SEO

Single Grain

MARCH 3, 2023

Chatfuel also uses large-scale brand awareness campaigns to build remarketing audiences for other paid advertising channels, like Facebook. And since your audiences don’t see similar ads over and over again, you won’t need to combat creative fatigue , which happens when people get used to certain ads and ignore them or just stop seeing them.

Native Advertising

VideoWeek

AUGUST 24, 2023

You won’t believe what happened next Ad Fontes Media found that that even legitimate publishers use “curiosity gap” headlines, also known as clickbait, and many of these outlets are rated as reliable. Therefore clickbait is not necessarily MFA, as long as it is actively serving a community or deployed alongside actual news.

Clickbait

Monetize More

JUNE 7, 2022

Although some publishers should expect some hiccups in the status quo of operations as with every major industry change, these sky-is-falling cookiepocalypse predictions are doomsday cult prophecies at best, and clickbait at worst. For starters, cookiepocalypse already arrived in 2020. The revenue on those platforms didn’t go to zero.

Cookies

Single Grain

OCTOBER 1, 2020

clickbait): To make your headlines more compelling, try a few of these quick tips: Numbers: People love lists and listicles, so include numbers and facts ( 12 Ways to Include Numbers in Your Blog Post Headlines ). Explain what you’re detailing in your post, elaborating on why it matters and how the information is valuable to your audience.

SEO

Single Grain

OCTOBER 12, 2023

A16z is a technology podcast focusing on AI and machine learning topics: They cover business and consumer tech, so their content appeals to a wide audience. If you bring on a host of impressive speakers, your audience will be much more impressive. Takeaways: If you’ve built an audience, ask your CEO to jump on an AMA.

Impressions

Single Grain

JANUARY 18, 2024

Avoid Clickbait Tactics: While curiosity and controversy are effective, avoid misleading or sensationalized thumbnails. Test Different Styles: Don’t be afraid to experiment with different styles and formats to see what resonates best with your audience. It gives the audience a reason to stay and watch more.

Click Through Rate

Lemonads

SEPTEMBER 25, 2020

Don’t use Clickbait. Disappointing your audience is not what you want to do. They won’t remember it if you offer something they don’t need but chances are they will remember if you clickbait them with something exciting and don’t end up giving them. They’re always full and the line attracts even more people.

Pop-Up

VideoWeek

OCTOBER 13, 2023

X is also testing a new “clickbait” style ad that cannot be blocked or reported, according to Campaign. Together with News UK and Reach, DMG Media control over 40 percent of the audience reach of the UK’s online news brands. Some advertisers have responded that the notes themselves can be misleading.

Retail

AdvertiseMint

JUNE 28, 2023

Starting your TikTok video with something relatable is a great way to grab your audience’s attention. To improve your message’s clarity, you can begin by addressing an issue your audience is experiencing. So, if you’ve captured your target audience’s attention with the hook, the creative must be as engaging.

Clickbait

InMobi

APRIL 16, 2019

Ensuring that users are shown the better performing creatives will better attract the intended audience for your app (and increase conversions). For example, if you take a CTR uplift goal, it is possible the optimization efforts takes us towards more clickbait variants that are not high “value.”

ROI

Single Grain

MAY 30, 2023

It also helps your business stand out from the crowd and allows you to establish your brand image and values in the minds of your audience. Add up to five descriptions to gain more traffic and give a clear message to your audience. Avoid using collages or generic messages similar to clickbait.

Display Advertising

AdvertiseMint

JULY 2, 2023

TikTok ads refer to promotional content, generally full-screen videos that a brand or creator pays to showcase to a targeted audience. Ultimately, the goal is to sell to a target audience. You can duet or stitch spark ads, giving your audience more opportunities to positively or negatively engage with them.

Video Ads

VideoWeek

JULY 22, 2022

Médiamétrie Plans to Start Measuring Streaming Audiences in 2024. TV measurement company Médiamétrie expressed plans to start measuring audiences on Netflix and other streaming services that currently measure their viewership themselves. “It’s Today, some media create their own ecosystem of audience indicators.

Clickbait

Single Grain

APRIL 21, 2025

Focus on creating completely original content that provides value to your audience. Algorithms track metrics such as likes, comments, and shares to gauge audience interest. Create Original, High-Quality Content Plagiarism and copyright infringement can quickly get you shadow-banned. appeared first on Single Grain.

Clickbait

Smart-Hub

MARCH 19, 2024

Display ads can also be an effective solution if it is essential to target a niche audience. Driving high-quality traffic, educating the audience, and gaining their trust. Instead of using clickbait techniques, it would be more appropriate to address customers’ pain points or offer them a specific benefit. Work on the body copy.

ROI

VideoWeek

JUNE 23, 2023

The study found that advertisers spend $13 billion annually on clickbait and made-for-advertising (MFA) websites, which is 15 percent of their total ad spend. ” Magnite Launches Audience Products Suite Magnite Access Sell-side platform Magnite has launched a suite of omnichannel audience products called Magnite Access.

GDPR

VideoWeek

FEBRUARY 23, 2024

It will also focus more on distributing content and reaching audiences through its social channels. The partnership helps advertisers direct spend towards quality news journalism, and screen out AI-generated or clickbait websites.

Ad Tech

Martech

JUNE 13, 2022

“The fact that it’s business first, and there are paying customers who are doing recruiting [there], makes it an entirely different thing than social networks that are built around only advertising, which then creates incentive for clickbait and other sensationalism.”. It’s about understanding your target audience.” Shiao said.

Clickbait

Ad Monsters

JANUARY 8, 2024

For further MFA scrutiny and cleanup, I implore the industry to start looking at the difference between buying traffic to sponsored/branded content, for example, versus misleading clickbait MFA. ” — Justin Wohl “There will certainly be more discourse, and more people (not me) complaining that Made For Advertising is a misnomer.

Cookies

Single Grain

FEBRUARY 17, 2020

your audience) than the above two points. Because content marketing has become such a crowded arena, brands have to do more than ever to stand out from everyone else's blog posts just to catch the eye of that coveted targeted audience. How to Implement User Intent to Build an Audience for Your Content. Audience Network.

Education

Digiday

OCTOBER 25, 2022

Cheng — who until now hadn’t done anything related to politics — said she tries to create content that’s “positive and useful” rather than anything that triggers anger or clickbait. Since launching last year, Starts With Us says it has gained an audience of 850,000 people across social media, email and other platforms.

Media

Lemonads

DECEMBER 17, 2020

The line between the editorial and paid content begins to blur, as the audience appears to be receptive to native ads, and the overall reaction to them is quite positive. Provides maximum audience engagement thanks to the high visibility rate. The native ad format is widely offered by many ad networks and social media platforms.

Native Advertising

Banner Flow

DECEMBER 7, 2020

An additional trend for 2021 and beyond is the rise of marketers using micro-influencers to target niche audiences. For either a free product or payment, they will put your brand in front of their followers, further increasing your audience. Design your ads to promote positive engagement but avoid anything is clickbait.

Media

Banner Flow

DECEMBER 7, 2020

An additional trend for 2021 and beyond is the rise of marketers using micro-influencers to target niche audiences. For either a free product or payment, they will put your brand in front of their followers, further increasing your audience. Design your ads to promote positive engagement but avoid anything is clickbait.

Media

Single Grain

JANUARY 19, 2024

Facebook presents unparalleled opportunities for businesses to connect with their target audiences. It must be relatable, addressing the needs or interests of the target audience. The Role of Target Audience in Copywriting: Understanding your audience is crucial. Updated January 2024. It requires continuous refinement.

Conversion Rate