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Instagram Audit: What It Is and How To Do It

AdvertiseMint

From analyzing your performance to understanding your audience, an Instagram audit can be a game-changer. Assess whether the profile accurately represents the user or brand and whether it effectively communicates the purpose or message. Does your bio effectively communicate your identity or what your business offers?

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Why we care about adtech: The complete guide

Martech

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data.

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What is Push ads? Push advertising 101

Lemonads

It’s worth mentioning because it’s rare enough in affiliation marketing to have your prospect actively choosing to receive such communications. It makes it all the more interesting because it gives you a much bigger chance of reaching a highly engageable audience. Higher click-through rates than traditional banner ads.

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Media Briefing: How newsletters publishers are dealing with a destabilized ad landscape

Digiday

Apple’s Mail Privacy Protection setting has made open rates unreliable but some publishers are using audience surveys to convince advertisers that their campaigns are worth the investment. As a sports newsletter aimed at female audiences, The Gist’s advertising schedule is tied to the professional sports calendar, deHoop said.

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Best Practices for Scaling Your Mobile Performance Advertising Campaigns

InMobi

These kinds of apps had mass appeal, and could conceivably be downloaded and used by at least half of the smartphone-owning audience in a more mature market like the U.S. Today, the kinds of apps coming to market have more niche audiences. According to InMobi’s 2019 Mobile Programmatic Advertising Trends report , U.S. In the U.S.,

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Top 9 Best Native Advertising platforms you must know about!

Lemonads

Nativo’s mission is to equip advertising for the age of content, improving the web experience and creating meaningful connections for today’s digital consumer with an extraordinary reach of 630M professionals, keeping the audiences engaged which is what matters most! TripleLift transforms images with web content into ads.

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Leveraging Customer Data Platforms to Build Market Advantage

Martech Series

As a result, you may interact and communicate with customers in a suitable manner. This data consists of details about how customers use your website, how they communicate with you through customer care and social media, and other things. Engagement with Paid Ads: Impressions, CTR, CPC/Mille, Conversions, etc.

Marketing 102