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The Prevention of Ad Fraud

YieldBird

For many advertisers, the channel is one of the most important ways of communicating with users. If it is lower, that means there’s a chance your traffic, visits, and clicks are coming from fraudulent sources since the ads couldn’t be seen by actual people. In the Internet world, we can increasingly come across the concept of ad fraud.

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The Prevention of Ad Fraud

YieldBird

For many advertisers, the channel is one of the most important ways of communicating with users. If it is lower, that means there’s a chance your traffic, visits, and clicks are coming from fraudulent sources since the ads couldn’t be seen by actual people. In the Internet world, we can increasingly come across the concept of ad fraud.

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Instagram Audit: What It Is and How To Do It

AdvertiseMint

Assess whether the profile accurately represents the user or brand and whether it effectively communicates the purpose or message. Does your bio effectively communicate your identity or what your business offers? Clicks: the number of clicks on your ads. Conversions: The number of desired actions after clicking on the ad.

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What is Push ads? Push advertising 101

Lemonads

It’s worth mentioning because it’s rare enough in affiliation marketing to have your prospect actively choosing to receive such communications. They are cost-effective, targeted communications that can boost your traffic and conversion in the blink of an eye if they are well done. Higher click-through rates than traditional banner ads.

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Why we care about adtech: The complete guide

Martech

As users see more relevant ads, click-through rates improve, leading to a better ROI. DSPs often use the outcomes of ad clicks, such as ROI and cost per acquisition, to ensure ad campaigns are optimized. Data freshness and granularity : Advertisers can check the performance of their campaigns better through DSPs.

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Media Briefing: How newsletters publishers are dealing with a destabilized ad landscape

Digiday

Frequency is a big problem and a lot of advertisers will absolutely inundate their audiences because they see it as a lower cost resource for them to be able to communicate on a one-to-one basis,” said Seth Hargrave, CEO of media buying agency Media Two Interactive. “There is an oversaturation of newsletters.

Media 66
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Best Practices for Scaling Your Mobile Performance Advertising Campaigns

InMobi

all at one place, and then use this data to communicate with them in a more personalized and relevant way. video click-through rates were 10x greater than CTRs for banners on average and 2x greater than native ad CTRs during the first three months of 2019. In the U.S.,