Audience Brand Lift Demand Side Platform 
VideoWeek
NOVEMBER 25, 2024
Ongoing uncertainty over the future (or lack thereof) of third-party cookies is increasingly shifting advertisers towards CTV, where they can leverage first-party data to target engaged audiences. “There aren’t first-class APIs, the identity data that they can accept varies across different platforms,” he says.
Basis
NOVEMBER 12, 2024
Programmatic digital out-of-home allows advertisers to activate DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). Dayparting : Have your ads displayed at a specific, high traffic volume time of day for your target audience. What DOOH Formats and Mediums Are There?
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VideoWeek
JANUARY 12, 2024
The Reuters Institute said publishers will be looking to engage audiences with short form video, which at the moment is hard to monetise on TikTok, YouTube Shorts, and Instagram Reels, the major platforms. The suite shows advertisers viewing data from linear TV and over 400 streaming platforms in a single dashboard, the company said.
InMobi
SEPTEMBER 3, 2019
LEARN MORE 3) A/B Creative Testing and Campaign Concepts Testing What if you could determine, with a fairly high degree of accuracy, how a campaign and its creatives would perform before spending a single cent with a demand-side platform or ad exchange? This is essentially what concept surveys enable you to do.
InMobi
JULY 8, 2021
everything from attribution and audience segmentation to fraud checks and even frequency capping relied on IDFAs. Even though iOS is the most popular mobile operating system in places like Japan, the combination of these two audiences is still quite significant. Prior to iOS 14.5, or higher versions. Here’s what we recommend.
Basis
MARCH 7, 2023
Programmatic digital out-of-home allows advertisers to activate DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). Dayparting : Have your ads displayed at a specific, high traffic volume time of day for your target audience. What DOOH Formats and Mediums Are There?
VideoWeek
AUGUST 25, 2023
The measurement company says this will allow for more accurate measurement, particularly for shows which draw smaller audiences (where it was previously possible than none of Nielsen’s panellists tuned in, resulting in a zero rating). MediaMath, a demand-side platform, filed for Chapter 11 bankruptcy in June.
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