Single Grain

APRIL 29, 2025

Search Advertising Alternatives to Google Now that you know the benefits of spending your ad dollars elsewhere, which search platforms should you prioritize? Emerging Channels With Significant Growth Consumers are interacting with ads in various ways, including through voice search and immersive experiences.

Media 52

Media ROI CPC CPA 52

Single Grain

AUGUST 24, 2023

And to be better than the rest usually requires the help of an agency. So understanding how to choose a digital marketing agency is crucial. Digital marketing agencies promise to navigate these waters on your behalf. Why do many businesses partner with an agency rather than hire in-house?

Agency 98

Agency Marketing SEO Brand Awareness 98

Digiday

MAY 6, 2024

As the Google antitrust case comes to a close — lawyers for both Google and the Department of Justice made their closing arguments last week and now await a verdict — there’s a spotlight on Google Search and paid search advertising in general.

Marketing 96

Marketing Search Advertising Agency Advertising 96

Digiday

JANUARY 1, 2023

Clients of media agencies remain uncertain about business conditions in 2023, and as a result have delayed decisions on marketing budgets, as well as where to spend those budgets given the huge increase in choices they have and decisions they have to make. Progress on data privacy.

Media 72

Media Agency Retail Machine Learning 72

Single Grain

AUGUST 24, 2022

This means that it’s becoming a challenge to find a reputable advertising agency that has the experience and talent to help you create and launch a successful advertising strategy. TABLE OF CONTENTS: ↓ What Is an Advertising Agency? The Benefits of Using an Advertising Agency.

Agency 59

Agency Advertising SEO Retargeting 59

Single Grain

APRIL 25, 2022

With so many PPC agencies claiming to be the best, finding an experienced, reputable, results-driven one for your business is always challenging. In this guide, I will not only provide a curated list of the top ten choices, but I will help you select the best paid search marketing agency for your business. Let's begin.

Agency 52

Agency Marketing A/B Testing ROI 52

Digiday

JUNE 21, 2023

Artificial intelligence may eventually change the reach and cost efficiency of search advertising. With recent developments in generative AI and tools like ChatGPT, many agencies are adapting to how people’s search behavior is changing — from improving product targeting and keywords to providing context and preemptive information.

Search Advertising 76

Search Advertising Audience Agency Media 76

Single Grain

APRIL 14, 2022

If you’re ready to truly maximize the ROI from your Google Ads spend, putting your campaigns in the capable hands of the best AdWords agency in town is a no-brainer. But how do you know which Google Ads agencies are the best? And what are the red flags you need to look out for that tell you an agency should be avoided?

Agency 52

Agency SEO ROI A/B Testing 52

Martech Series

SEPTEMBER 7, 2022

Adthena, the leader in AI-powered search intelligence, announced the launch of its innovative Brand Activator automation tool. Brand Activator will reduce total paid search costs for its users by an estimated 20% simply by eliminating this wasted spend, with enterprise brands saving up to $2 million annually.

Search Advertising 98

Search Advertising MarTech Marketing Agency 98

Digiday

FEBRUARY 21, 2023

It’s left advertisers thinking about diversifying their search spend away from Google, agency executives say. The bottom line There are many ways people can find brands and products now, and advertisers are reconsidering what the future of search could mean for advertising.

Advertising 72

Advertising Search Advertising Agency Conversion 72

Digiday

MAY 1, 2025

Related Insights Agency Culture Agencies call foul as Google reps play hardball with AI pitches to clients Read More A parallel strand to Googles narrative throughout the 2020s has been the threat AI poses to what many consider Googles moat: its search advertising business, which generated more than 50% of its ad revenue last year.

Ad Tech 51

Ad Tech Search Advertising Cookies Agency 51

VideoWeek

SEPTEMBER 2, 2022

German Regulator Highlights Google’s Dominance in Non-Search Advertising. German competition regulator Bundeskartellamt has published a report on non-search online advertising, with the intention of shedding light on the “black box” of programmatic ad tech. The Week For Agencies. Hires of the Week.

Non-Profit 128

Non-Profit Ad Tech Entertainment Agency 128

More About Advertising

JUNE 27, 2016

JLL EMEA, part of one of the world’s biggest commercial property and investment management firms, has appointed Maxus UK as its new digital media agency. Maxus will be responsible for all media planning and buying, SEO, search advertising, social media.

Media 40

Media SEO Search Advertising Agency 40

Ad Monsters

OCTOBER 5, 2024

The explosive growth of the industry catalyzed an arms race among publishers competing for attention in an overly saturated market, leading to challenges for advertisers and media agencies alike. The Big Players and Their Influence Chris started his session with a detailed analysis of open internet ad spend over the past eight years.

Ad Tech 105

Ad Tech Impressions Ad Inventory Search Advertising 105

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 billion dollars from search advertising.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

InMobi

FEBRUARY 21, 2022

Without a shadow of a doubt, we can say that the Indian advertising ecosystem is heralding into a new era. With the pandemic having accelerated the digital revolution, expectations across the board – be it from consumers, brands, agencies, or media owners – are at an all-time high.

Marketing 52

Marketing Click Through Rate Search Advertising Education 52

Digiday

FEBRUARY 26, 2023

As Brian Wieser, media analyst and the former global president of business intelligence at GroupM, explained in his newsletter Madison and Wall, “High levels of inflation in a world that doesn’t experience a recession means more revenue for marketers, which in turn means more spending on advertising and more spending on agencies.”

Search Advertising 94

Search Advertising Media Advertising Marketing 94

Digiday

APRIL 20, 2023

“Not every brainstorm deck or product idea leads to a launch, but as we’ve said before, we’re excited about bringing new AI-powered features to Search, and will share more details soon.” Despite being seen as playing catch-up with Bing on the AI front, Google still dominates the search advertising market.

Marketing 72

Marketing SEO Search Advertising Retail 72

Digiday

MAY 7, 2023

Since last September, in light of loosened restrictions, the five-year-old cannabis brand has had a consistent advertising budget, experimenting with search advertising and social media platforms. Cannabis social-friendly advertising agency Lucyd is spending $1.5 Van Brunt did not offer specific ad spend figures.)

Advertising 69

Advertising Education Media Marketing 69

InMobi

JULY 13, 2020

This is a guest blog written by Reena Mishra, Senior Partner Sales Executive, Microsoft Search Advertising Purpose Begins With Trust: The ROI Of Creating Trust In the current climate, customers believe that brands they choose to engage with must reflect their values. Interested in learning more about Microsoft Search Advertising?

Marketing 52

Marketing AutoMobile Search Advertising Education 52

Single Grain

AUGUST 18, 2023

Finding the right digital marketing agency isn’t easy. But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency. The company desired to build user demand with a social and search advertising strategy.

ROI 98

ROI Marketing SEO CPA 98

Single Grain

APRIL 21, 2023

Why bother hiring a PPC outsourcing agency when you could do all the work in-house and keep 100% of those rewards for yourself? This is where a top PPC agency really earns its keep, staying ahead of the game so that you don’t have to.

Machine Learning 52

Machine Learning Agency ROI A/B Testing 52

Single Grain

MAY 1, 2023

Strategy: Smarter Ad Campaign Structure The advertising agency noticed a significant issue during their audit on Spur Drinks – their campaign lacked structure. That’s why the agency created a cost-saving smart ad campaign that focused on auto and manual structures.

Advertising 88

Advertising Machine Learning Pharmaceuticals Conversion 88

Ad Wisey

MAY 13, 2022

For marketers, agencies, and online store owners who manage everything single-handedly, it’s a valuable and practical asset for ad automation and management. Google Ads is the undoubted leader of online advertising platforms. Why Adwisely? Easy to set up. Google Ads Manager.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

OpenX

OCTOBER 10, 2023

How does search intelligence promote a healthy open web? Search advertising is the largest format by investment across the US digital advertising landscape, capturing over 41.4% Brands can incorporate any additional brand safety mechanisms within their DSP without limiting scale. of total revenue.

Header Bidding 52

Header Bidding Audience Search Advertising Cookies 52

Single Grain

JULY 19, 2023

But if there’s one thing advertisers should know about Twitch is: Make your ads innovative to capture the platform’s typical audience. AR and VR advertising is the perfect example; the gaming sector benefits from these ads, and 29% of media agencies already invest in AR and VR ads. Take a look at Pinterest as an example.

Media 73

Media Advertising A/B Testing Education 73

Single Grain

APRIL 15, 2021

Several NFT marketing agencies offer media PR and influencer marketing to attract buyers. Often, NFT buyers use search engines to locate the best NFTs to invest in. Partnering with an SEO agency can get your NFT website ranked higher in the search results, which will lead to more organic traffic for relevant search queries.

Non-Profit 131

Non-Profit Marketing SEO Education 131

YieldBird

JULY 25, 2023

Display advertising grew by 9.5% billion, while search advertising saw a 10.7% Ad agencies we consulted confirmed that they did not anticipate the reduction of ad budgets, but the focus on quality metrics has become more stringent. increase to €0.7 Connected TV spending experienced an exponential increase of 46.6%.

Advertising 52

Advertising Display Advertising Impressions Ad Inventory 52

YieldBird

JULY 25, 2023

Display advertising grew by 9.5% billion, while search advertising saw a 10.7% Ad agencies we consulted confirmed that they did not anticipate the reduction of ad budgets, but the focus on quality metrics has become more stringent. increase to €0.7 Connected TV spending experienced an exponential increase of 46.6%.

Advertising 52

Advertising Display Advertising Impressions Ad Inventory 52

VideoWeek

SEPTEMBER 20, 2024

Top Stories Publicis Buys Commerce Media Business Mars United French agency group Publicis has acquired Mars United Commerce, which Publicis describes as the largest independent commerce marketing business in the world, in a deal which values Mars United at around $600 million according to the Wall Street Journal.

Retail 52

Retail Agency Media Ad Tech 52

Digiday

NOVEMBER 8, 2022

At least part of those gains were due to advertising. Or more specifically, a shift from search advertising to brand advertising that started three years ago. Sir Martin Sorrell, the founder and executive chairman of agency holding group S4 Capital is one of them. It raked in $2.9 billion, a 46% rise.

Non-Profit 72

Non-Profit Advertising Marketing Search Advertising 72

VideoWeek

JUNE 2, 2023

German Regulator Warns of Google’s Ad Dominance German competition authority Bundeskartellamt has found that Google holds an “extraordinarily strong market position with regard to practically all relevant services” in online advertising. Green founded the agencies Fallon London and 101, which he sold to Publicis Groupe and IPG, respectively.

Viewability 52

Viewability Audience Ad Exchange Ad Tech 52

Clearcode

MARCH 23, 2023

Key Points Retail media involves brands showing advertisements across a retailer or ecommerce company’s properties. According to the forecasts by the consulting agency Bain & Company, companies will increase their ad spending in the retail media space to US$25 billion by 2023. The retail media environment is constantly expanding.

Retail 59

Retail Media eCommerce Audience 59

Clearcode

JANUARY 18, 2022

The main goal of using CDPs for most marketers is to boost media campaigns, send fitting automated emails , run high-quality retargeting campaigns , improve targeting on search advertising campaigns and utilize predictive content personalization. How Does a CDP Work?

Advertising 52

Advertising Retargeting Marketing Communications 52

InMobi

NOVEMBER 2, 2021

The topic of this thesis, ‘The 4th Industrial Revolution - Why the proliferation of Data and application of Machine Learning & Automation threatens to disrupt and disintermediate the Agency model for Advertisers’, is something that is still intently discussed within the industry.

Entertainment 52

Entertainment Search Advertising Machine Learning Communications 52

Single Grain

FEBRUARY 16, 2022

You can also partner with an NFT marketing agency that are also experts at SEO, such as Single Grain, that can help your blockchain collectibles generate lots of organic impressions and clicks for maximum sales. Or you can hire a PR agency to send out your press releases in bulk to a number of places. 16) Hire an NFT Marketing Agency.

Marketing 52

Marketing SEO Education Audience 52

Single Grain

JUNE 19, 2023

Advertisers can access the “ audience reporting ” feature and set any demographics or other segments that best fit their audience. There are also different controls for Google’s various advertising products. For example, search advertisers can use Google Ads to choose the keywords for bidding, increasing or decreasing bids over time.

Retargeting 52

Retargeting SEO Conversion Rate Brand Awareness 52