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DeepIntent Outcomes Hits 65% of Campaign Impressions, Meeting Healthcare Advertisers’ Demand for Improved Measurement and Optimization

Martech Series

DeepIntent, the leading healthcare advertising technology company built to influence better patient health and business outcomes, announced the significant adoption of its patented, award-winning advertising campaign measurement and optimization technology, DeepIntent Outcomes.

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This week’s AI-powered martech features, products and platforms

Martech

Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week. platform, providing healthcare advertising agencies access to real-world insights about the lived experience, opinions, and sentiment of patients and healthcare professionals.

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IAS Integrates Good-Loop’s Green Media Technology to Offer Carbon Emissions Measurement for Digital Advertisers

Martech Series

According to Good-Loop’s online carbon calculator, a sample ad campaign that costs $115,000 (£100,000) and delivers 20 million impressions (at a CPM of $6 ) emits around 5.4 Marketing Technology News: MarTech Interview with Zarina Stanford, CMO at Bazaarvoice.

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Tinuiti’s Board of Directors Injects Marketing and Business Growth Expertise with Industry Veteran Susan Vobejda as Newest Board Member

Martech Series

Vobejda also currently serves on the Board of Directors for total-vision healthcare company, MyEyeDr., She started her marketing career at the advertising agency Leo Burnett in Chicago. I’ve been so impressed with his vision, and I’m excited to support Tinuiti’s extraordinary trajectory and future growth.”

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Top 9 immersive marketing events of 2023

Martech

Highlighting a strong focus on industry and business case uses for immersive such as healthcare, architecture and construction, prior years have included tracks dedicated to cross-vertical topics such as marketing, sales, infrastructure, 5G, storytelling, perception, and IoT. Get MarTech! In your inbox. Subscribe Processing.

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Top 10 immersive marketing events of 2023

Martech

Highlighting a strong focus on industry and business case uses for immersive such as healthcare, architecture and construction, prior years have included tracks dedicated to cross-vertical topics such as marketing, sales, infrastructure, 5G, storytelling, perception, and IoT. Get MarTech! In your inbox. Subscribe Processing.

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New solutions support workplace diversity and inclusion

Martech

’ That was the ask from the healthcare community: ‘We really need to train our employees on the social determinants of health and what that looks like when we’re working with our patients, understanding them as individuals rather than the global demographic they come from.'” ” The tech approach to DEI.