Clearcode

JANUARY 22, 2023

If an AdTech company can identify a user, then they can use the ID in the cookie to power key advertising processes, including behavioral targeting, audience targeting, retargeting, frequency capping, measurement and attribution. 2018: The EU’s GDPR goes into force on May 25, 2018.

Cookies 90

Cookies First-Party Cookies Audience Retargeting 90

Martech

MARCH 15, 2022

Adtech includes various tools and technologies that help advertisers, agencies, and brands achieve greater efficiency, targeted reach, and real-time analysis and optimization. Ultimately, adtech is a set of technologies and platforms brands and agencies can use to optimize their advertising operations. The components of adtech.

First-Party Cookies 113

First-Party Cookies Cookies Impressions Ad Exchange 113

Digiday

JUNE 6, 2022

Agency execs say they are advising clients to focus on creative execution more, give consumers a sense of the brand overall rather than solely focus on pushing product sales. How does GDPR, the cookieless future and iOS 14 impact digital marketing? A Confessions with an agency exec on recession worries. What We’ve Covered.

Brand Awareness 71

Brand Awareness Marketing Advertising CPM 71

Automatad Inc.

FEBRUARY 22, 2022

Canadian Marketing Association reported on the negative impact of GDPR on publishers, consumers, and advertisers. Canadian Marketing Association Highlights the Negative Impact of GDPR. The report revealed that the GDPR has had the worst impact on small-to-medium-sized enterprises (SMEs). Related Read: What is GDPR?

GDPR 52

GDPR Cookies Header Bidding Impressions 52

Smart-Hub

DECEMBER 8, 2023

Demand-Side Platform (DSP): how advertisers automatically bid on ad inventory With the help of demand-side platforms (DSPs), solo advertisers and agencies buy audience. SmartHub, for instance, has an integrated technology stack for targeting and retargeting that protects user privacy and does not rely on 3rd party data.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Adtelligent

JULY 1, 2020

The audience targeting and retargeting will be unworkable. Privacy regulations like GDPR and CCPA drive the decision to get rid of third-party cookies. And, advertisers and marketing agencies are reverting to CRM databases based on first-party data. What Should Adtech Know About User Identifier For Advertising.

Header Bidding 52

Header Bidding Cookies First-Party Cookies Ad Tech 52

Ad Ops Hero

MARCH 25, 2023

See How My Agency Can Drive More Traffic to Your Website SEO - unlock more SEO traffic. This comes in the face of some of the latest privacy laws, such as GDPR and CCPA. For most businesses, predictive analytics can significantly impact retargeting campaigns. What can you expect? See real results. What does this look like?

Audience 64

Audience SEO Machine Learning GDPR 64

Lemonads

SEPTEMBER 21, 2020

Drop-In Pixel Tracking Use drop-in pixel tracking to track external conversions or for retargeting visitors who don’t convert on your landing page. SSL Certificates & GDPR Compliance Verify that all interactions are secure and encrypted so visitors willingly enter their information knowing that their privacy will not be compromised!

Affiliates 52

Affiliates A/B Testing Marketing Conversion 52

Brid.tv

DECEMBER 21, 2022

Key Features: GDPR compliant Extensive set of analytics Programmatic and direct deals marketplace Cryptocurrency-powered monetization High-performance ad formats. In addition to all of these, MobFox also features the so-called Performance Agency , a platform where publishers can track and optimize the performance of their ads.

Ad network 65

Ad network Mobile Ads Header Bidding CPM 65

Adtelligent

OCTOBER 6, 2021

DSP can offer this chance to avoid dealing with agencies and provide an in-house automated media buying through RTB. DMP can quickly provide such services, topped with great analytics and assistance in GDPR adherence struggles. In addition, it means fewer operational processes and human resources savings.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Single Grain

JUNE 25, 2021

Privacy concerns have led to the introduction of new data privacy legislation, such as the General Data Protection Regulation ( GDPR ) laws in Europe and the UK. However, as with all after-the-fact legislation, GDPR is based on the technology at the time. Learn More: The Email Marketer’s 4-Step Guide to GDPR Compliance.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64

Single Grain

JULY 18, 2023

This pillar provides clear and comprehensive reporting, ensures transparent pricing models, and fosters open communication between advertisers, agencies, and technology providers. Personalized Retargeting Imagine you’re exploring an e-commerce website, checking out a particular category of products, like running shoes.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

MARCH 16, 2020

Such data is the most valuable asset of the company, especially in regards to CCPA and GDPR data reselling restrictions. In online advertising, it also means that brands can launch retargeting campaigns to get users who didn’t convert previously to return to their online stores. The Email Marketer’s 4-Step Guide to GDPR Compliance.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Single Grain

NOVEMBER 28, 2023

Dive Deeper: Best Metaverse Marketing Agency: Top 10 Choices 4) Augmented Reality (AR) Virtual and augmented reality tend to go hand-in-hand, but they’re definitely not one and the same from a digital marketing angle. Looking for a full-service marketing agency?

Marketing 126

Marketing First-Party Cookies SEO Cookies 126