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Second quarter saw slowing ad spend on most platforms

Martech

digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. This was in response to a 74% increase in impression volume. Facebook’s CPM decreased by just 1% year-over-year in Q2 2024, the fifth consecutive quarter where the year-over-year CPM decline has lessened.

CPM 122
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Scaling local advertising with automation in the new media landscape by Fluency

Martech

As the space gets more complex, both in-house and agency ad teams are stretched thin, trying to do more with the same — or less — people and budget. For example, when a real estate marketing agency started launching campaigns with automation, they decreased the time to build and launch campaigns from a couple of hours to 10 minutes or less.

Media 120
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Newsletter Publisher 6AM City Buys AI Startup Good Daily to Expand to 400+ Markets

Adweek

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Newsletters Newsletter Publisher 6AM City Buys AI Startup Good Daily to Expand to 400+ Markets The deal boosts 6AM City from around 1.4 “Anything related to advertising is handled by humans,” Heafy said.

Marketing 290
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Are TikTok Ads Worth It in 2025? Data-Backed ROI Analysis

Single Grain

Cost efficiency: Hootsuite reports that TikTok’s CPM is projected to be $7.03 Engagement levels compare favorably to other social platforms Cost Per Mille (CPM) $7.03 $8.00 – $12.00 Engagement levels compare favorably to other social platforms Cost Per Mille (CPM) $7.03 $8.00 – $12.00 0.5% – 2.0%

ROI 52
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2024 US Elections Digital Advertising Trends: CTV Drives Programmatic Ad Spending

Basis

Section 2: Programmatic CTV Advertising is Surging Key Takeaways: Share of CTV ad impressions bought through programmatic channels surged by more than 100% over the 2022 numbers. Programmatic ad pricing overall from January through May was below the 2024 election cycle average CPM.

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Amazon delivers reporting for live shoppable streaming video

Marketing Dive

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. However, it remains unclear how big the opportunity is for driving sales via live video. You can unsubscribe at anytime. ET Loyalty 2.0

Retail 103
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Dentsu, GeekOut, Kodansha team up to drive Roblox creator opportunities

Marketing Dive

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. Roblox continues to attract the attention of digital marketers, including via partnerships with agency holding group WPP and e-commerce platform Shopify.

Cookies 71