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Four Ways To Get Your Business Noticed on Google and Increase Click Through Rates

More About Advertising

By Emily Reiffer Google processes billions of search queries on a daily basis. Here is only a handful of what people around the world search for: Product reviews Local businesses News updates Entertainment Tutorials Ranking for keywords that are relevant to your products or services can be incredibly lucrative.

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InMobi Insights: Brands on Mobile Advertising Trends

InMobi

In Brands on Mobile: Advertising Trends , we provide Brands and agencies with insights and guidance on how best to use mobile as an advertising medium. Top Verticals by Effectiveness The Travel, Social Media, and Retail verticals led the way with the highest CTRs (Click Through Rates).

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52 In-App Advertising Statistics You Should Know

InMobi

Percentage of marketers prioritizing mobile app spending: A study conducted by Forrester in late 2017 found that 70 percent of advertisers and agencies spending at least $1 million every month on digital advertising were increasing their in-app ad budgets in the following 12 months. When will mobile app ad spending overtake TV ad spending?

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There’s new money in town: How PayPal is using their $20.4M ad spend to attract and convert more customers.

Ad Beat

In order to bring attention to the speed and security that make PayPal stand out from the crowd, the company partnered with The Many — a California-based agency that’s worked for Hot Wheels , TripAdvisor , and GoFundMe in the past—to create a thoroughly integrated campaign for digital, social and TV. According to Yahoo!

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Demystifying PPC Pricing Packages: Optimizing Ad Campaigns

Single Grain

Pay per click packages are like all-in-one solutions offered by PPC agencies to help you achieve your goals. Reputable marketing agencies understand that every business is unique, so they offer different tiers and customization options within their advertising packages. This can help you develop competitive strategies.

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What Percentage of Your Revenue Should You Allocate to Marketing?

Single Grain

Budgets should be based on the profitability of marketing channels, not an arbitrary number set by the finance department. Hire external help : If you can’t execute on your marketing plans internally, then it might be worth hiring a digital marketing agency for some or all of your marketing priorities.

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Beyond the Blog Post: 21 Inspirational Branded Content Examples

Single Grain

One, Ten, One-Hundred : A documentary (that won a Webby award), where Wistia challenges a video production agency to make three ads with different budgets, exploring the connection between money and creativity. As a connecting thread, each episode also showed them making improvements to an old car. The result? Get A Free Consultation.

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