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Go Big or Small With Connected TV Retargeting

MNTN

This post was produced in partnership with Lever Interactive , a digital advertising agency specializing in emerging channels. Linear TV has turned off many brands, with advertisers utilizing this format for one main reason—brand awareness. Why are advertisers and agencies flocking to this performance channel?

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Go Big or Small With Connected TV Retargeting

MNTN

This post was produced in partnership with Lever Interactive , a digital advertising agency specializing in emerging channels. Linear TV has turned off many brands, with advertisers utilizing this format for one main reason—brand awareness. Why are advertisers and agencies flocking to this performance channel?

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Marketing Briefing: Why marketers, pivoting to brand awareness, are rethinking their advertising on Facebook and Instagram

Digiday

Some marketers are retooling the way they think about ads on Meta-owned Facebook and Instagram, aiming for brand awareness rather than immediate sales. Rather than focusing solely on sales – though that’s obviously still the goal – some of those marketers are aiming to use the platforms for more aggressive brand awareness investments.

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The Complete Guide to Facebook Ads Objectives

AdvertiseMint

Optimizations you can set include Impressions, Reach, and Ad Recall Lift, all geared toward increasing visibility rather than immediate conversions. This objective focuses on driving visitors to your website or product pages, which is essential for nurturing future conversions. Engagement. Lead generation objective.

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‘You’re only taking so many bets’: How an online veterinary care startup is slashing its marketing budget ahead of economic downturn

Digiday

In recent weeks, most marketers are looking for ways to get the most bang for their buck, requiring more hand-holding from agency partners, according to previous Digiday reporting. Given its limited budget, Facebook was narrowed from a brand awareness channel to a way to retarget customers, per the CEO.

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Digital Marketing Consulting

AdvertiseMint

They are usually digital marketing experts who help brands: Review current online efforts Find gaps, risks, issues Create a digital strategy Optimize digital marketing campaigns Track performance These experts blend creative ideas and data-driven decisions. Consultants fine-tune your online presence and boost brand awareness.

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What is the Cost of Facebook Ads?

AdvertiseMint

However, targeting a precise audience can lead to better engagement and conversion rates, making it a worthwhile investment. Whether you’re aiming for clicks, impressions, conversions, or other actions, Facebook optimizes your ad delivery based on your chosen objective. Contact the best Facebook ad agency. Ad placements.

CPC 52