How sunglasses brand Quay retooled its advertising to be less reliant on performance marketing following iOS changes
Digiday
SEPTEMBER 30, 2022
Now, since the brand has “reduced our spend within social advertising since the iOS changes” the company takes a “much more balanced” approach, said Bricker, as it has a mix of performance marketing, search, affiliate marketing and streaming ads as well as partnerships with buzzy young-skewing shows like Love Island.
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