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MarTech Series’s Marketing Technology Highlights of The Week Featuring NiCE, Movable Ink, Adobe and more in martech!

Martech Series

Catch up on the latest in martech from Adobe’s new AI enhancements to Movable Ink’s new autonomous capabilities in this weekly martech highlight: _ Marketing and Marketing Tech Quote-of-the-Week! Brands looking to gain more traction in today’s ecosystem should keep one thing top of mind: quality.

MarTech 99
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AI-powered martech news and releases: September 12

Martech

DMi Partners’ Lumina by DMi is a platform for measuring and reporting affiliate campaigns. The post AI-powered martech news and releases: September 12 appeared first on MarTech. It analyzes research data and creates an overview of both qualitative and quantitative insights. Email: Business email address Sign me up!

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Unlock the real value of genAI in martech

Martech

Eighteen months after GPT-4 shook the martech world, the dust is settling and it’s time to evaluate the real-world impact of generative AI. How genAI reshapes martech and delivers tangible value GenAI is transforming the landscape in three distinct ways. We neither endorse nor have any affiliation with them. Disruptors.

MarTech 128
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Ad costs are soaring and retailers are panicking — here’s the fix

Martech

Lets break down what a strong online advertising strategy looks like in 2025 and why affiliate marketing should be in your playbook. Affiliate marketing is an easy way to build your brands presence online. For example, during the pre-purchase phase, affiliate partners can support your campaigns to: Draw consumers to your website.

Retail 107
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WordPress moves to ban WP Engine from accessing its resources

Martech

Mullenweg had been complaining loudly about trademark violations, alleging that WP Engine was illegitimately monetizing them while misleading consumers to believe that there is a formal affiliation between WP Engine and WordPress. The post WordPress moves to ban WP Engine from accessing its resources appeared first on MarTech.

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How to use Microsoft Clarity for deeper website analytics

Martech

In this example, we’ll track affiliate link clicks, but the process can be applied to any type of tracking.) In this case, I want to gain a deeper understanding of users clicking on affiliate links and how they interact with website articles before clicking out. Here’s a step-by-step guide to setting this up. (In

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CDPs, their close kin and how to choose between them

Martech

MarTech defines a CDP as follows. MarTech Dig deeper: Beyond the tech: Mastering customer data with a modern approach The growing list of CDP-like technologies Not everyone who thinks he needs a CDP really needs one. The post CDPs, their close kin and how to choose between them appeared first on MarTech.