WTF is ID spoofing?
Digiday
MAY 22, 2024
Earlier this month, ad tech giant Colossus SSP was accused by Adalytics of tricking advertisers into buying audiences they weren’t trying to target. Thus, the SSP could charge a higher CPM. The claim was that the sell-side platform was changing the user ID attached to an ad impression to make it more appealing to advertisers.
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