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WTF is ID spoofing?

Digiday

Earlier this month, ad tech giant Colossus SSP was accused by Adalytics of tricking advertisers into buying audiences they weren’t trying to target. Thus, the SSP could charge a higher CPM. The claim was that the sell-side platform was changing the user ID attached to an ad impression to make it more appealing to advertisers.

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Sounding off on podcast advertising

illumin

Podcast consumption (and its advertising) is seeing rapid growth, especially among Canadian audiences. The purpose of podcast ads is to offer a unique medium for brands to promote themselves to highly engaged and loyal audiences. Affiliate marketing: the podcaster decides to join the affiliate scheme and market the brand.

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Media Briefing: Publishers like Gannett are using micro-surveys to amass audience data

Digiday

Micro-surveying at scale 3 questions with The Washington Post’s Kris Coratti on hosting larger events Cuts at Vice Media Group and Clubhouse, affiliate links’ decelerating revenue growth and more. Gannett isn’t the only publisher more actively surveying its audience. Micro-surveying at scale. What we’ve heard.

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58. Jeff Hirsch – all the -Clicks in SoCal lead to AudienceScience

Paleo AdTech

CPC seemed more accountable than CPM, but it put a burden on the network to get the math right (buying CPM, paying CPC – it’s complicated). Using the IPO cash, ValueClick then swept up a number of affiliate and other networks including Commission Junction and ClickAgents. (It This is a formula Advertising.com later mastered.

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Why we care about performance marketing

Martech

In addition to the traditional affiliate relationships with publishers, performance marketing opportunities now include influencers on social media, e-commerce-focused web destinations and creators all across the digital landscape. However, it isn’t limited to that, encompassing any marketing approach that’s tied to a specific action.

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58. Jeff Hirsch – all the -Clicks in SoCal lead to AudienceScience

Paleo AdTech

CPC seemed more accountable than CPM, but it put a burden on the network to get the math right (buying CPM, paying CPC – it’s complicated). Using the IPO cash, ValueClick then swept up a number of affiliate and other networks including Commission Junction and ClickAgents. (It This is a formula Advertising.com later mastered.

CPC 52
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Identifying the Best Traffic Sources: Adcash Review

Lemonads

Affiliates have a number of important decisions to make before starting to run their campaigns. This fully integrated online advertising platform is consistently used by thousands of media buyers , affiliates , and marketers alike, including a large portion of lemonads users.