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MNTN Is Selling Ryan Reynolds’ Agency Maximum Effort, SEC Filing Shows

Adweek

BlackRock-backed CTV advertising platform MNTN is divesting production shop Maximum Effort "to an affiliate of its original owner," according to an IPO securities filing made Friday. Maximum Effort was founded by actor Ryan Reynolds and producer George Dewey in 2018. In the filing, MNTN said that on Feb.

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Amazon Is Doubling Commissions for Influencers During Prime Day

Adweek

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Influencers & Creators Amazon Is Doubling Commissions for Influencers During Prime Day Jewelry, beauty, and power tools have the biggest increases in rates Increased commission incentivizes influencers to post affiliate links for Prime Day.

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Unilever’s Esi Eggleston Bracey on AI, Consumer Evolution, and Cannes Lions

Adweek

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Marketing Vanguard Unilevers Esi Eggleston Bracey on AI, Consumer Evolution, and Cannes Lions Discover the CPG giant’s growth marketing strategy that builds brands through analytical rigor. Unlock the full potential of influencer marketing.

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Flagship Will Shutter Its Marketplace, Citing Creator Disinterest

Adweek

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Creator Economy Flagship Will Shutter Its Marketplace, Citing Creator Disinterest The pivot reflects broader challenges in affiliate-driven creator platforms, as Amazon and TikTok dominate Creator technology firm Flagship is shutting down.

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Tegna Names Three Regional VPs to Oversee Local Stations

Adweek

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators ShopTalk Tegna Names Three Regional VPs to Oversee Local Stations By Kevin Eck --> Tegna has named Carol Fowler , Julie Wolfe and Chris Peña vice presidents of content. Fowler currently leads content strategy at WXIA, Tegna’s NBC affiliate in Atlanta.

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Financial Services Advertisers In The UK Just Got Over A Frightful Meta Bug

AdExchanger

At long last, Meta appears to have resolved a glitch in its ad platform that prevented new financial services advertisers from running campaigns, according to three UK-based agencies, one affiliate network and two financial brand advertisers, all of whom spoke with AdExchanger on condition of anonymity.

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WordPress moves to ban WP Engine from accessing its resources

Martech

Mullenweg had been complaining loudly about trademark violations, alleging that WP Engine was illegitimately monetizing them while misleading consumers to believe that there is a formal affiliation between WP Engine and WordPress. WP Engine served a cease and desist letter on WordPress saying it complies with trademark law.