This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
BlackRock-backed CTV advertising platform MNTN is divesting production shop Maximum Effort "to an affiliate of its original owner," according to an IPO securities filing made Friday. Maximum Effort was founded by actor Ryan Reynolds and producer George Dewey in 2018. In the filing, MNTN said that on Feb.
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Influencers & Creators Amazon Is Doubling Commissions for Influencers During Prime Day Jewelry, beauty, and power tools have the biggest increases in rates Increased commission incentivizes influencers to post affiliate links for Prime Day.
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Marketing Vanguard Unilevers Esi Eggleston Bracey on AI, Consumer Evolution, and Cannes Lions Discover the CPG giant’s growth marketing strategy that builds brands through analytical rigor. Unlock the full potential of influencer marketing.
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Creator Economy Flagship Will Shutter Its Marketplace, Citing Creator Disinterest The pivot reflects broader challenges in affiliate-driven creator platforms, as Amazon and TikTok dominate Creator technology firm Flagship is shutting down.
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators ShopTalk Tegna Names Three Regional VPs to Oversee Local Stations By Kevin Eck --> Tegna has named Carol Fowler , Julie Wolfe and Chris Peña vice presidents of content. Fowler currently leads content strategy at WXIA, Tegna’s NBC affiliate in Atlanta.
At long last, Meta appears to have resolved a glitch in its ad platform that prevented new financial services advertisers from running campaigns, according to three UK-based agencies, one affiliate network and two financial brand advertisers, all of whom spoke with AdExchanger on condition of anonymity.
Mullenweg had been complaining loudly about trademark violations, alleging that WP Engine was illegitimately monetizing them while misleading consumers to believe that there is a formal affiliation between WP Engine and WordPress. WP Engine served a cease and desist letter on WordPress saying it complies with trademark law.
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators ABC Good Morning America Begins Broadcasts From New Home at 7 Hudson Square All of ABC News operations are now under one roof Good Morning America anchors at new studios at Hudson Square.
This post is all about making your agency profitable. If these leads needed services that Single Grain couldn’t fulfill, they would refer the leads to other agencies and would take recurring affiliate commissions on those referrals. As Single Grain grew, it acquired more agencies and expanded its skillset.
A key focus of this partnership was boosting the effectiveness of Vox Media’s affiliate commerce product, The Strategist Gift Scout. For instance, California’s Privacy Protection Agency is developing rules focused on automated decision-making tools, including AI for ad targeting, which will directly impact publishers.
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Weather Brad Edwards Returns to Local TV in Des Moines After Leaving WOI in January Brad Edwards WHO By Kevin Eck --> Brad Edwards is going back to work in local TV after leaving WOI in Des Moines in January.
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators CBS Affiliates Bostons WBZ and NESN Team Up for Sports and Weather Coverage CBS Boston CBS Boston By Kevin Eck --> CBS Boston ( WBZ ) and the New England Sports Network ( NESN ) today announced a new partnership that the two say will enhance sports and weather coverage for (..)
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators CBS Affiliates David Hughes Named GM of WFSB in Hartford David Hughes WFSB By Kevin Eck --> David Hughes as the next general manager of Gray owned CBS affiliate WFSB in Hartford, Connecticut.
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Marketing Vanguard Inside the $24 Billion Growth Story of EY With CMO John Rudaizky Plus, why B2B marketing needs a human revolution. Track performance with full transparency: Measure impact from awareness to conversions in real time.
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Revolving Door Has Fox Eliminated the Assistant News Director Position in Seattle? Kelly Hatmaker Fox Seattle By Kevin Eck --> Kelly Hatmaker , the assistant news director at Fox 13 Seattle has been let go.
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Newsletters Newsletter Publisher 6AM City Buys AI Startup Good Daily to Expand to 400+ Markets The deal boosts 6AM City from around 1.4 The company generates the vast majority of its revenue from local and national advertising.
He alleges that the PayPal-owned Honey effectively steals the credit for online […] The post Honey Caught With Its Hand In The Jar; Indie Agencies Zero In On The Forgotten Middle appeared first on AdExchanger. Thats according to a YouTube tech investigator who goes by MegaLag.
In this edition of the Buy-Side View, Amy Caven, Head of Media Strategy & Planning at Boots, discusses balancing the brand’s mass appeal with reaching younger audiences, the role of the agency in media planning, and the need for advertisers to insist on transparency in their media buys. And we made that change for a few reasons.
Dis-Affiliate Google is tinkering with its search rankings again, this time to address well-known publishers with affiliate businesses, Search Engine Land reports. Sign up here.
As influencer marketing evolves from a cottage industry to a popular and ever-growing channel, traditional agencies are buying influencer platforms to ensure they get a piece of the influencer pie. Captiv8 offers Branded Storefronts, which connect influencer, commerce and affiliate channels in a single platform.
Rakuten Marketing exemplifies this approach, utilizing cross-device attribution to reveal that affiliate conversions often begin on mobile but complete on desktop, resulting in more accurate commission structures and improved ROAS. The most successful implementations combine multiple measurement approaches.
Only 32% of consumers said political affiliations don’t influence purchasing decisions, which means two-thirds of consumers could be put off by the wrong politically tinged message from a brand. “In According to creator agency Billion Dollar Boy, 28% of U.S. creators have been approached by campaigns to make political content.
Paywalls, regwalls, subscription prompts, affiliate links, and newsletter sign-ups also get blocked frequently. Similar warnings have appeared in security advisories from other agencies and enterprise IT guidelines. This is devastating for publishers that depend upon ad revenue as their primary source of income. This isn’t paranoia.
From TikTok affiliates to YouTubes overlooked power, he lays out how real-time buying, creative talent, and common-sense measurement can unlock real growth. Always On Means Always Paying Attention Plenty of agencies talk about being always on. Watch the full interview below, then scroll for more highlights from our conversation.
Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Team sponsorships have also been shown to sway younger consumers. The benefits of naming rights aren’t as clear. You can unsubscribe at anytime.
Publicis Integrates Adobe Firefly into CoreAI French agency holding company Publicis Groupe has announced an expansion of its global strategic partnership with Adobe, which will see Adobe’s text-to-image and text-to-video tool Adobe Firefly integrated to Publicis’s group-wide CoreAI operating system.
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators TV Biz CBS Texas to Debut its AR/VR Set Today CBS Texas AR-VR CBS Texas By Kevin Eck --> CBS Stations will launch its eighth state-of-the-art Augmented Reality and Virtual Reality (AR/VR) technology-driven studio at CBS Texas this evening.
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Law & Ethics Anti-Government Militia Claims it Vandalized Oklahoma Stations Radar Vandalism Suspect Caught on Security Camera KWTV By Kevin Eck --> An anti-government militia group has claimed responsibility for vandalizing Oklahoma City, Oklahoma City CBS affiliate KWTV’s (..)
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Law & Ethics WFXG Production Employee Arrested on Child Exploitation Charges WFXG Employee WFXG By Kevin Eck --> An WFXG production employee is facing allegations he solicited child porn online while posing as a young female.
By submitting your email, you agree to our Terms of Use and Privacy Policy. You may opt-out anytime by clicking unsubscribe from the newsletter or from your account. Email SUBSCRIBE Loading.
They may also offer connectivity with social media, Google, Bing, analytics tools, affiliate marketers and digital agencies. Many vendors have native integrations for SEO, performance advertising, DSP, CRM and marketing automation systems.
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators FOX Affiliates More Leadership Moves: Sinclair Names Station Manager for Green Bay Stations WLUK logo WLUK By Kevin Eck --> Todd Ziegler has been promoted to station manager of WLUK (Fox) and WCWF (CW) in Green Bay, Wisconsin.
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators TV Biz Sinclair Buys Two Stations. owns, operates and/or provides services to 180 television stations in 82 markets affiliated with all major broadcast networks. ” Sinclair, Inc.
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Ratings California NBC Affiliate Continues Ratings Domination KSBW KSBW By Kevin Eck --> We don’t normally post ratings, but given the changing landscape of local TV, it might interesting to see what’s happening in local markets around the country.
Our conversion rate optimization agency has found that addressing these technical trust factors can improve not only rankings but also conversion rates by up to 27%. Disclose relationships : Be transparent about affiliate links, sponsorships, and business connections.
I played in college, and I played basketball abroad in Germany—so we went through it, and we understand the disparity in resources as we come up, so we really know what levers we had to push and pull as well.”
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators ShopTalk Detroit Station to Open Coffee Shop in Hopes of Connecting to the Community WDIVs Fourgrounds WDIV By Kevin Eck --> Detroit NBC affiliate WDIV is going into the coffee business in September.
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators TV Biz Gray Names Jessica Laszewski GM of WSAW in Wisconsin Jessica Laszewski Gray By Kevin Eck --> Gray Media has promoted Jessica Laszewski to general manager of WSAW , the CBS affiliate in Wausau, Wisconsin.
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators TV Biz Gray and Scripps to Swap Stations and Create More Duopolies By Kevin Eck --> Gray Media and The E.W. Gray will acquire Scripps’ Lansing, Michigan Fox affiliate WSYM (DMA 113), and KATC (ABC) in Lafayette, Louisiana (DMA 125).
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators NBC Affiliates Cristina Rodda Returns to El Paso and Local TV Cristina Rodda El Paso Times By Kevin Eck --> El Paso native Cristina Rodda has returned to El Paso as a midday anchor for NBC affiliate KTSM.
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators TV Biz Miami Station Declares ABC Affiliation Loss Independence Day Bert Median WPLG WPLG By Kevin Eck --> Miami ABC affiliate WPLG is putting its own spin on the station’s loss of the network affiliation after nearly seventy years.
The Hearst CBS affiliate finished the May 2025 ratings book by topping the ratings in Adults 25-54 from 4:30 to 7 a.m. and at 5 and 6 p.m. Winning these key newscasts validates all the work our team does every day to serve Central Iowans with objective, fact-based journalism,” said KCCI president and general manager Brian Sather. “I
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Revolving Door Courtney King Leaving Cincinnati Fox Station After Nearly Six Years Courtney King WXIX By Kevin Eck --> Courtney King is leaving Cincinnati Fox affiliate WXIX after almost six years. for five years.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content