Martech

JULY 16, 2024

Pipeline 360, Integrate’s B2B media business, today launched a purpose-built display advertising platform which will combine with its “write once, publish often” content syndication solution for an integrated “branded demand” offering, where demand generation is wrapped together with building brand awareness.

Display Advertising 101

Display Advertising Advertising Brand Awareness ROI 101

Adweek

DECEMBER 21, 2023

In order to encourage clients to make more sustainable advertising decisions, agencies like Wavemaker, Havas Media Network U.K. and Omnicom Media Group are increasingly measuring the carbon impact of media plans alongside return on investment.

ROI 306

ROI Agency Media Advertising 306

illumin

JUNE 18, 2025

Digital audio advertising is a form of online advertising that involves the promotion of products or services through audio channels. UPDATED JUNE 2025) Before exploring programmatic audio advertising, it is essential to understand the foundational principles. What is audio advertising? What is audio advertising?

Advertising 86

Advertising Banner Audience ROI 86

Single Grain

MAY 5, 2025

Companies that align Account-Based Marketing with Account-Based Advertising report 60% higher win rates than those that don’t, according to RollWorks. This significant performance gap underscores a fundamental shift in how successful B2B organizations approach their advertising efforts.

Account-Based Advertising 52

Account-Based Advertising ROI Advertising Conversion Rate 52

Digiday

NOVEMBER 27, 2024

Marketers, therefore, must change their approach and adapt advertising strategies to engage with audiences more effectively. Berat Oguz, CEO, Playable Factory The constant bombardment of stimuli from digital devices has caused huge challenges in capturing and retaining consumer attention.

ROI 81

ROI Banner Audience Media 81

Single Grain

JUNE 13, 2025

Marketing teams can now identify winning creatives before they go live, transforming advertising campaign development and budgeting. “Pre-publish AI scoring can eliminate wasteful testing and turbocharge ad ROI by predicting creative performance with high accuracy,” according to industry analysis of leading MarTech platforms.

ROI 52

ROI A/B Testing Machine Learning Audience 52

Adweek

JUNE 12, 2023

111% ROI, 33% faster speeds, 77% reduction in costs. You know what we're talking about--stock images of professionals in gray suits sitting around a conference room table shaking hands. Text that describes your product in excruciating, quantitative detail. Generic.

ROI 299

ROI Advertising 299

More About Advertising

JUNE 16, 2025

Measuring the ROI of Cannes week first appeared on More About Advertising. Many attendees are downsizing this year, with some companies, such as VML, swapping their yachts for more budget-friendly … The post Jane Austin: because you’re worth it?

ROI 64

ROI Agency Advertising 64

illumin

DECEMBER 3, 2024

Programmatic advertising , which automates the buying and selling of digital ad inventory in real-time, has revolutionized the advertising landscape. The environmental impact of digital advertising, particularly in terms of energy use and carbon emissions, is becoming a critical conversation. Advertising is no exception.

Advertising 105

Advertising Marketing Ad Inventory Impressions 105

Adweek

JANUARY 25, 2023

This year, 80% of advertisers who spend more than $1 billion annually on media are expected to use data clean rooms, according to the IAB's 2023 State of Data report, which spans 200 surveys and 20 interviews among data decision-makers at brands, agencies, publishers and retailers. Beyond the hype, data clean room tech has its.

ROI 246

ROI Retail Marketing Agency 246

Adweek

JUNE 16, 2025

Cydney Lee Cydney Lee is ADWEEKs advertising news reporter based out of NYC. Follow all the Cannes Lions news here. Prior to joining in Aug. 2024, she was editorial assistant at Billboard. Her work has also appeared in W Magazine, GRAMMY.com, Pigeons & Planes, Vulture and more.

Entertainment 238

Entertainment ROI Impressions Media 238

Ad Monsters

NOVEMBER 28, 2024

AI-powered DSPs are redefining programmatic advertising, delivering smarter insights, unmatched efficiency, and real-time adaptability for modern marketers. AI is poised to reshape programmatic advertising, enabling new levels of efficiency, performance and ROI. Today’s digital landscape demands much more.

Advertising 105

Advertising Demand Side Platform Audience ROI 105

Basis

DECEMBER 4, 2024

From the debut of the industry's first fully AI-generated commercials to yet another dramatic pivot in Google’s cookie deprecation timeline, 2024 brought some transformative changes to the advertising industry. Do these shifts illuminate any broader trends advertisers should look out for in 2025?

Advertising 97

Advertising Retail Pop-Up Conversion 97

Adweek

JUNE 10, 2025

As traditional advertising struggles to prove ROI, platforms with first-party data and omnichannel reach are seizing the spotlight. From CTV innovation and first-party data to shoppable formats and AI-powered personalization, Ryan shares how Walmart is shaping the new advertising landscape.

Retail 214

Retail Media Fashion Audience 214

Single Grain

APRIL 22, 2025

Measuring and optimizing return on investment (ROI) is critical to digital marketing. This comprehensive guide will help you understand marketing ROI, how to measure it, and provide actionable strategies to maximize your returns in 2025. These models can reveal up to 50% of hidden marketing ROI.

ROI 52

ROI A/B Testing Conversion Rate Marketing 52

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry.

Advertising 101

Advertising Marketing Retail Agency 101

The Ad Tech Blog

JUNE 17, 2024

Understanding Emotional Fatigue in Digital Advertising Key Points Ad fatigue occurs when users see the same ads repeatedly, leading to decreased engagement. Definition and Causes Emotional fatigue in digital advertising, often referred to as ad fatigue , happens when users become tired of seeing the same ads repeatedly.

CPC 244

CPC Advertising Click Through Rate Machine Learning 244

Martech Series

JUNE 23, 2025

“Appcast’s data proves that brand awareness campaigns impact outcomes across recruitment advertising – whether it be on job boards, search engines, or social platforms,” said Appcast CEO Matt Molinari. This approach drives more applicants from social media, and across all recruitment advertising channels, than ever before.

ROI 59

ROI Marketing Impressions Brand Awareness 59

Ad Monsters

JANUARY 24, 2025

A recent report by iHeartMedia found that 44% of Americans feel overlooked by advertisers, while 67% are frustrated by irrelevant targeted ads following them across platforms. This disconnect even extends to premium advertising spots like the Super Bowl. Physical stores represent a major media channel.

Media 109

Media Retail Advertising Cookies 109

AdvertiseMint

JANUARY 20, 2025

In today’s digital landscape, many Instagram advertising agencies realize that influencer marketing is a powerful tool for businesses looking to boost brand visibility and achieve significant returns on investment (ROI). Choosing the right influencers, setting clear objectives, and monitoring performance are pivotal steps.

ROI 52

ROI Marketing Conversion Rate Brand Awareness 52

Single Grain

JUNE 1, 2025

Digital marketers are witnessing a shift in how paid advertising campaigns are created, managed, and optimized. This isn’t just a passing trendit’s a transformation that’s redefining what’s possible in paid advertising. But the question is: do you know how to use AI for paid ads?

ROI 52

ROI CPA Marketing Conversion Rate 52

Martech

JULY 22, 2024

We just got an ROI of 15% on our last marketing campaign.” What if previous campaigns over the past two years averaged a 25% ROI? However, if the average ROI on campaigns was 10% during that period, then this latest campaign did well. Reporting an ROI of 15% might seem like a ratio, but it is still just a number out of context.

Marketing 123

Marketing SEO ROI Brand Awareness 123

MNTN

JUNE 12, 2025

In this guide, we’ll break down what CTV advertising is, how it works, and why it’s become a core part of the modern marketer’s toolkit. What Is CTV Advertising? CTV Advertising vs. OTT Advertising OTT advertising is the broad delivery of streaming TV content across any internet-connected device—phones, tablets, and desktops included.

Advertising 90

Advertising Audience Retargeting CPA 90

The Ad Tech Blog

AUGUST 28, 2024

Understanding the neuroscience behind emotional engagement in advertising can significantly enhance your marketing strategies. Emotional engagement refers to the connection that consumers feel towards a brand or advertisement. This not only enhances emotional engagement but also drives better ROI and long-term brand loyalty.

Advertising 162

Advertising Conversion Rate ROI Audience 162

Advendio

APRIL 14, 2025

Unlocking the True Potential of Retail Media Monetization Retail media has rapidly evolved from a niche advertising model to a $100+ billion industry, transforming retailers into full-fledged advertising platforms. By 2026, retail media ad spend is expected to surpass $200 billion globally, outpacing social media advertising growth.

ROI 52

ROI Retail Media Ad Inventory 52

Exchange Wire

APRIL 2, 2025

Opti Digital, a leading premium advertising monetisation platform, has formed a strategic partnership with The Objective, Spain's fastest-growing digital newspaper over the past two years. The post The Objective Achieves a 400% ROI Thanks to the Opti Digital SaaS Platform appeared first on ExchangeWire.com.

ROI 52

ROI Advertising 52

Marketing Dive

JUNE 5, 2025

Courtesy of TikTok Dive Brief: TikTok unveiled a host of features designed to increase the app’s appeal to advertisers at its fifth annual TikTok World product summit earlier this week, according to a company blog post.

Advertising 92

Advertising Cookies Ad Tech Retail 92

AdvertiseMint

DECEMBER 25, 2024

Advertising on Walmart Marketplace offers a powerful platform to increase product visibility and sales. By meeting Walmart’s rigorous standards and utilizing their advertising features, sellers can maximize their presence in one of the largest retail markets and unlocks advertising and the ability to hire a Walmart advertising agency.

Advertising 52

Advertising Click Through Rate Conversion Rate ROI 52

illumin

SEPTEMBER 19, 2024

For every business, being strategic and fully understanding the ins and outs of programmatic advertising before making the transition is critical for long-term success. This is where programmatic advertising shines when leveraged well. What is programmatic advertising?

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

AdvertiseMint

DECEMBER 21, 2024

As we approach 2025, TikTok is expected to undergo significant transformations, particularly in its advertising strategies. Understanding these developments will be crucial for businesses aiming to optimize their advertising efforts on the platform. Enhanced analytics will offer improved ROI tracking and optimization opportunities.

Advertising 52

Advertising ROI Entertainment Video Ads 52

illumin

OCTOBER 24, 2024

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Digital Remedy

JUNE 12, 2025

Understanding the difference is essential for advertisers and marketers looking to harness the right tools for performance-driven results. These milestones laid the foundation for how the advertising industry now uses it to automate, optimize, and personalize campaigns at scale. But AI’s impact no longer stops at optimization.

Machine Learning 71

Machine Learning Advertising Ad Tech Audience 71

Single Grain

JUNE 30, 2025

This growth signals how quickly brands and agencies are embracing synthetic data capabilities, including creative testing, segmentation, and privacy-safe analytics, in their advertising stacks. This ensures advertisers can use real data without privacy risks. billion saved in 2023 through improved invalid traffic detection.

Advertising 52

Advertising Machine Learning GDPR A/B Testing 52

Playwire

JUNE 19, 2025

Key Points Twitch Demands a Unique, Authentic Approach Success on Twitch means blending into conversations, not interrupting them—making authenticity and community alignment critical for effective influencer advertising. Why Twitch Influencers Work Twitch streamers have deep, real-time relationships with their audiences.

Advertising 52

Advertising ROI Impressions Conversion 52

illumin

OCTOBER 24, 2024

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

illumin

JANUARY 7, 2025

Agencies are experts in advertising who create brand stories for specific companies or products. Advertising agencies face certain unique challenges while working with DSPs. This enables them to achieve improved performance and higher return on investment (ROI). What do agencies need in a DSP?

Agency 59

Agency Advertising A/B Testing Demand Side Platform 59

AdExchanger

DECEMBER 3, 2024

Letting ROI determine the success of your marketing is a bit like letting the tail wag the dog. Because ROI isn’t necessarily a good measure of marketing performance, says Jean-Paul “JP” Jansen, SVP of marketing and CMO for North America at Mars Pet Nutrition, on this week’s episode of AdExchanger Talks.

ROI 103

ROI Marketing Audience Retail 103