Basis

SEPTEMBER 27, 2023

Like the broader healthcare landscape, the pharmaceutical industry is in the midst of quite a technological revolution! And it’s not just pharmaceutical systems and tools that are changing. In fact, the pharmaceutical industry is projected to see an over 40% increase in digital advertising spend from 2021 to 2024.

Pharmaceuticals 98

Pharmaceuticals Healthcare Marketing ROI 98

Adweek

MARCH 4, 2025

is a longtime critic of pharmaceutical companies running advertisements on television. Kennedy Jr. Now that he's U.S. Secretary of Health and Human Services, he has an opportunity to do something about it. regulators prohibit drug companies from airing ads on TV, the ad dollars will have to flow somewhere. Billions would.

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Pharmaceuticals Advertising 200

AdvertiseMint

JANUARY 19, 2025

In today’s fast-paced market, the top global advertisers are those that successfully balance massive marketing budgets with innovative strategies. These companies, spanning various industries from tech and automotive to consumer goods and pharmaceuticals, are leaders in brand visibility and consumer engagement.

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Pharmaceuticals Advertising Healthcare Audience 52

Martech

APRIL 28, 2025

This ease of activation, combined with CTV’s targeting and measurement capabilities, make it the channel of choice in advertisers’ minds. Over two-thirds (68%) of advertisers said CTV is essential for their media plans, placing it at the top of the “must buy” list, with social video close behind at 62%.

Marketing 93

Marketing Pharmaceuticals Retail Video Ads 93

Basis

JANUARY 24, 2024

From Apple’s App Tracking Transparency to consumer privacy demands and resulting regulatory action , digital advertisers have grappled with widespread signal loss in recent years. What are your biggest pieces of advice for health and pharma advertisers as we move towards a cookieless future?

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Pharmaceuticals Healthcare Advertising Cookies 52

Martech Series

AUGUST 1, 2022

Study Underscores Broadcast Radio’s Advertising Value for Pharmaceutical Brands. The Cumulus Media | Westwood One Audio Active Group (AAG) announced a new capability for pharmaceutical brands developed with data from precision healthcare marketing experts Swoop and Nielsen, the global leader in audience measurement.

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Pharmaceuticals Healthcare Media Brand Lift 60

illumin

APRIL 4, 2025

This isnt unheard of for brands to put money into sports advertising. In fact, one of the biggest advertising opportunities for brands each year is during the Super Bowl season. More brands are shooting their shot during March Madness The 2025 March Madness season alone saw significant growth in advertising investments.

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Advertising Pharmaceuticals Audience Ad Inventory 59

Martech

NOVEMBER 16, 2022

Elon Musk’s purchase of Twitter caused the biggest brands to pause their advertising on the social media platform. Basis is a media automation and intelligence platform and Green says they have about 50 clients who advertise on Twitter. Nor has it changed how people interact with advertisers there. Get MarTech! In your inbox.

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Advertising Pharmaceuticals Audience Media 127

Digiday

MAY 2, 2024

Healthcare and pharmaceutical advertisers such as Gilead Sciences are injecting more and more of their media budgets into the creator economy. Brand advertisers in the health and pharma sector are some of the biggest-spending clients on media agency books. In the past, though, they’ve steered clear of influencer marketing.

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Pharmaceuticals Healthcare Advertising Marketing 95

AdExchanger

JANUARY 16, 2024

Did you know the US and New Zealand are the only two countries that allow pharmaceutical companies to advertise prescription drugs directly to consumers?

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Pharmaceuticals Communications Advertising Marketing 125

Ad Tech Daily

SEPTEMBER 23, 2024

NEW YORK — Simulmedia is excited to announce a powerful new offering within its TV+ Advertising Platform, specifically designed to help pharma marketers maximize the efficiency of their linear and streaming TV campaigns.

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Pharmaceuticals Healthcare Marketing Ad Tech 105

Basis

DECEMBER 1, 2023

Further, health and pharma advertising is undergoing some substantial digital shifts: In 2023, the health and pharma industry spent $17.8 billion on digital advertising, and that number is projected to hit nearly $20 billion in 2024. Register for our 2024 Trends webinar to learn everything digital marketers need to know for next year.

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Pharmaceuticals Healthcare Marketing Brand Lift 52

Martech

APRIL 1, 2022

As the connected-TV (CTV) space matures , advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). This makes AVOD a question mark for advertisers without the identity resolution and performance metrics that enable this emerging channel to prove its worth within an omnichannel campaign. Why we care.

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Advertising Pharmaceuticals Food Entertainment 109

AdExchanger

DECEMBER 20, 2022

When it comes to identity data in pharmaceutical advertising, less is more. At least that’s the bet data platform Dstillery and healthcare data analytics company PurpleLab are making. When Google. The post How Dstillery And PurpleLab Are Targeting Pharma Ads Without Personal Identifiable Information appeared first on AdExchanger.

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Pharmaceuticals Healthcare Advertising 104

Ad Monsters

OCTOBER 18, 2022

This time last year, advertisers started taking a closer look at OOH. With a recession imminent, advertisers are confident that OOH will weather the storm, especially since OOH spending was up 38 percent from 2020-2021. For every $1 spent on OOH advertising, there’s $2.80 How OOH Can Elevate AdSpend, Even During a Recession .

Advertising 97

Advertising Pharmaceuticals ROI Conversion Rate 97

illumin

MARCH 14, 2024

Big changes may be in store for pharmaceutical marketing and advertising thanks to Pfizer’s recent unveiling of its innovative AI platform , Charlie. The recent introduction of Pfizer’s generative AI, “Charlie”, could be a game-changer for the world of pharma marketing. Get to know Charlie So who is this “Charlie”?

Pharmaceuticals 97

Pharmaceuticals Healthcare Marketing Conversion 97

Digiday

JANUARY 21, 2024

Sanofi is playing eco-detective to sniff out just how green its advertising really is. And no, this doesn’t sound like the usual corporate green spiel; the pharmaceutical giant appears to be actually strapping in for the heavy lifting in cutting emissions.

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Pharmaceuticals Media Advertising Marketing 92

Martech Series

JUNE 15, 2022

DeepIntent, the leading healthcare advertising technology company built to influence better patient health and business outcomes, announced the significant adoption of its patented, award-winning advertising campaign measurement and optimization technology, DeepIntent Outcomes.

Healthcare 84

Healthcare Impressions Demand Side Platform Pharmaceuticals 84

Martech Series

JANUARY 11, 2023

More than 600 pharmaceutical brands now use DeepIntent to simplify campaign planning, activation, meas. Adding more than 100 employees to its team in 2022, the company’s growth has outpaced growth in the broader healthcare advertising segment, as pharmaceutical marketers increasingly embrace digital advertising, particularly on CTV.

Healthcare 73

Healthcare Pharmaceuticals Demand Side Platform Marketing 73

Single Grain

MAY 1, 2023

Amazon Advertising case studies are a great way to illustrate how this powerful platform can help your e-commerce brand reach millions of potential customers and drive sales. As the world’s largest online marketplace, Amazon offers a wide range of advertising options that can be customized to suit your brand’s needs and budget.

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Advertising Machine Learning Pharmaceuticals Conversion 88

Digiday

MAY 29, 2022

We talk about QSR for obvious reasons, but we also have the ‘do it yourself’ Home Depot shopper, and people and that are much more focused on sustainability” as well health-conscious consumers who are looking to avoid mainstream pharmaceutical products, he said. And maybe they shouldn’t be seen just as “cannabis consumers.”. Speed reading.

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Media Advertising Pharmaceuticals Marketing 83

Martech Series

OCTOBER 13, 2022

that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences. AdTheorent Health, a division of AdTheorent Holding Company, Inc. prescription fill, digital action, Audience Quality, etc.).

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Audience Healthcare Machine Learning Advertising 80

More About Advertising

JUNE 19, 2015

The ever expanding Cannes International Festival of Creativity kicked off this week (the main event starts next week) with a ‘Health’ fest, covering pharmaceutical ads and ‘wellness.’ ’ Some might contest that the two go hand in hand. It’s part.

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Pharmaceuticals Agency Advertising 64

AdExchanger

JULY 10, 2024

The post Blockgraph Wants To Improve Pharma TV Advertising Without Being Creepy appeared first on AdExchanger. Blockgraph partners with health care data company Datavant to help improve TV measurement for pharma brands without creeping out consumers.

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Advertising Pharmaceuticals 73

Ad Monsters

JANUARY 28, 2024

Last year, for Data Privacy Day, fellow privacy lawyer Farah Zaman, pondered whether the recent focus on data privacy in advertising would continue. Everything from creating addressable audiences for pharmaceutical and healthcare companies to measuring the ad’s effectiveness will become more difficult in 2024 without consumer consent.

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Pharmaceuticals Ad Tech Healthcare Audience 114

More About Advertising

OCTOBER 18, 2021

Marketing scores better than other industries when it comes to Diversity, Equity and Inclusion according to a new survey by the World Federation of Advertisers (WFA) and Kantar. Even though marketing scored an overall 64% on Kantaqr’s Inclusion Index, ahead of the next highest sector, Health and Pharmaceuticals.

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Pharmaceuticals Marketing Advertising Finance 52

More About Advertising

JUNE 30, 2015

Henshaw has advised government departments, pharmaceutical companies and the food and drinks industry on healthcare communications. WPP-owned brand agency The Partners, has appointed Peter Henshaw (left) from InVentive Europe as a creative director to lead the the agency’s Health Team.

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Pharmaceuticals Healthcare Food Communications 56

Martech Series

SEPTEMBER 23, 2022

PM360, a publication for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device industries, recently named Chris Paquette a CEO of the Year in its annual Trailblazer Awards. This distinction marks DeepIntent’s seventh win in a PM360 awards program.

Healthcare 83

Healthcare Pharmaceuticals MarTech Audience 83

MNTN

MARCH 14, 2024

They’ve got a point — nobody wants the big climax scene in their favorite drama suddenly interrupted by a pharmaceutical commercial. Show creators don’t want their art to suffer anymore than advertisers want their ads to clash with, much less spoil, the content they’re served on. Let’s put this in perspective. And networks?

Pharmaceuticals 105

Pharmaceuticals Advertising Audience Marketing 105

Martech Series

AUGUST 9, 2022

A new survey from the VAB Measurement Innovation Task Force found that networks and advertisers are, at higher levels of use and investment than ever before, adopting new currencies and measurement solutions. One hundred and seventy-five advertisers were engaged with TV publishers in the use or testing of new measurement solutions.

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Pharmaceuticals MarTech Advertising Marketing 63

More About Advertising

MARCH 5, 2023

VCCP Health is doing its best to create a “brand purpose” for Israeli firm Teva Pharmaceuticals with a new campaign showing a frazzled carer who valiantly manages to retain her sense of humour – most of the time. According to VCCP, 12,000 people join the ranks of unpaid carers in the UK every day, so.

Pharmaceuticals 45

Pharmaceuticals Advertising Agency 45

Ad Monsters

MAY 8, 2023

This integration will allow healthcare and pharmaceutical companies to improve outcomes across the full lifecycle of patient engagement, especially measurement of outreach effectiveness. healthcare and pharma industries are expected to spend nearly $18 billion dollars on digital advertising in 2023 alone. MS: The U.S.

Healthcare 98

Healthcare Pharmaceuticals Audience ROI 98

Martech

JANUARY 27, 2023

Until relatively recently, marketing regulations rarely went beyond the realms of trademark, truth in advertising and similar areas of consumer protection. While this list is in no way exhaustive, it is common for various jurisdictions to have laws proscribing the following: False advertising In general, advertising must be truthful.

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GDPR Marketing Pharmaceuticals Healthcare 139

Martech

DECEMBER 1, 2023

Cutting down costs on marketing and advertising. Inside each channel, the division may go even further: Inbound: Two BDRs are responsible for website leads, five for paid advertising, two for social media platforms, etc. In some cases, each of these tactics may work. It’s about increasing the efficiency of acquisition.

Marketing 111

Marketing Communications Pharmaceuticals Conversion 111

Digiday

JULY 31, 2022

There are two competing narratives on advertising at the moment. There were advertising cuts across the largest online media owners over the last quarter — some more severe than others, of course. On one side of the track, there are the big advertisers — think CPG, telecommunications and pharmaceutical verticals.

Pharmaceuticals 72

Pharmaceuticals Pop-Up Agency Food 72

Martech Series

NOVEMBER 14, 2022

Today’s top healthcare companies — providers, health insurers, biotech, pharmaceutical, and digital health companies — are focused on improving the end-to-end patient experience. Marketing Technology News: How Have Apple’s Changes to Privacy Impacted Your Advertising on Facebook and Instagram? May 2022.”.

Healthcare 74

Healthcare Pharmaceuticals MarTech Communications 74

VideoWeek

MAY 31, 2023

Agency group Dentsu today downgraded its 2023 ad spend forecast for the second time, expecting “a flat year for advertising” as macroeconomic factors, turbulent financial sectors and the war in Ukraine continue to squeeze spending. According to the forecast, global growth will slow from 7.9 percent in 2022 to 3.3

Pharmaceuticals 59

Pharmaceuticals Agency Media Audience 59