Basis

JUNE 30, 2025

From AI advancements to regulatory crackdowns, the biggest changes in advertising often start with Big Tech. While the industry remains as complex and fragmented as ever, the major players—Google, Meta, Amazon, and the like—have a significant influence on how advertisers work and influence the trajectory of the entire industry.

Retail 79

Retail Search Advertising Machine Learning Audience 79

illumin

JUNE 15, 2025

UPDATED: JUNE 2025) MarTech (Marketing Technology) and AdTech (Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. MarTech is the use of software to automate, streamline, and improve the marketing efforts and campaigns of businesses.

MarTech 103

MarTech Ad Exchange A/B Testing Demand Side Platform 103

illumin

OCTOBER 22, 2024

In particular, Google is under fire for allegedly operating a monopoly in the digital advertising industry. Google is now in a Virginia court defending its digital advertising business against monopolizing allegations, a process that is estimated to take four to six weeks. The pending federal lawsuit was filed in New York in 2023.

Ad Server 105

Ad Server Ad Tech Ad Exchange Manufacturing 105

Clearcode

OCTOBER 31, 2024

Machine learning (ML) and artificial intelligence (AI) have become a cornerstone of modern AdTech, transforming how advertisers run key programmatic advertising processes, such as audience targeting, media planning, and campaign optimization. What Role Can Machine-Learning Models Play in Programmatic Advertising and AdTech?

Machine Learning 94

Machine Learning Click Through Rate A/B Testing Impressions 94

Single Grain

APRIL 27, 2025

If your conversion rates are low or youre simply spending too much on advertising, it may be time to review your ad spending. With rising acquisition costs and increasing competition across channels, marketers must focus on maximizing the return on every dollar spent. The global digital advertising market is growing at 14.7%

Retargeting 52

Retargeting Conversion Rate Machine Learning Conversion 52

Single Grain

MAY 31, 2025

As AI-powered search capabilities from Google, Microsoft, and others continue to evolve, marketers are asking a critical question: Are paid ads becoming less valuable with AI search? Let’s dive into what the data actually tells us about paid advertising in the era of AI search. It’s a valid concern.

Click Through Rate 52

Click Through Rate Conversion Real Estate Search Advertising 52

Martech

APRIL 21, 2025

Many marketers have turned to incrementality expert Avinash Kaushik for guidance and if youve somehow missed this critical debate, its well worth catching up. Its the adult marketers equivalent of the childhood you touched it last argument. Lets assume I devote half my budget to search advertising and half to email marketing.

MarTech 85

MarTech A/B Testing ROI Search Advertising 85

illumin

JANUARY 2, 2025

Martech(Marketing Technology) and Adtech(Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. Martech is the use of software to automate, streamline, and improve the marketing efforts and campaigns of businesses. What is Martech?

MarTech 59

MarTech Ad Exchange A/B Testing Demand Side Platform 59

AdvertiseMint

DECEMBER 29, 2024

In the competitive world of digital marketing agencies for Microsoft ads , ensuring your advertising dollars yield the highest possible return is crucial. Microsoft Ads , a powerful platform often overshadowed by Google Ads, provides unique opportunities for advertisers looking to maximize their return on ad spend (ROAS).

A/B Testing 52

A/B Testing ROI Conversion Audience 52

Ad Monsters

JUNE 27, 2025

This week, the Competition and Markets Authority (CMA) proposed to label Google with “strategic market status” (SMS) under its new digital competition regime — a move that could finally level the playing field for publishers. Doing so would give the regulator sweeping new powers to intervene in how Google operates search in the UK.

Ad Tech 52

Ad Tech Search Advertising Marketing Advertising 52

Single Grain

FEBRUARY 25, 2025

Advertising relies on capturing user intent , but YouTube ads interrupt videos , and many viewers skip advertisements. The decision to outsource YouTube advertising to an agency or hire in-house depends on many factors, like access to training or preference to work with experts. Still, investing in YouTube ads is worth it.

Agency 52

Agency Video Ads Search Advertising Audience 52

Digiday

JULY 8, 2025

Google’s AI ambitions are moving fast, and the old architecture of search advertising is starting to show its age. But automation comes at a cost: marketers still want control. As user behavior shifts toward more conversational, visual queries, the need for automation is growing.

Search Advertising 56

Search Advertising Conversion Marketing Advertising 56

VideoWeek

JUNE 12, 2025

As the US and China emerge from their latest round of trade talks, the impact of Donald Trump’s tariff policies continue to bite for the global advertising industry. This morning, marketing data business WARC cut its full-year ad forecast to 6.2 Looking at individual channels, search will account for 21.5 trillion in 2025.

Marketing 52

Marketing Retail Manufacturing Media 52

Basis

FEBRUARY 28, 2025

Whats new in the realms of paid search and social media? This month,Erik Chellberg, VP of Social Media Investment, and Jesse Foley, VP of Search Media Investment, compiled all the latest news, trends, and resources that advertising pros need to know. Advantage+ shopping). Advantage+ shopping).

Social Advertising 92

Social Advertising Advertising Conversion Media 92

Martech

APRIL 17, 2025

Current trends in marketing have the industry well-positioned for a rough economy. Digital advertising continues to thrive, reaching a record $258.6 Search and Display revenues increased $14.1 Search still dominant Despite the rapid growth of video, search advertising remains the largest segment, reaching $102.9

Marketing 80

Marketing Retail Search Advertising Media 80

Single Grain

APRIL 29, 2025

This isn’t just a blipit represents a change in how marketers are approaching their digital advertising strategies. For marketing professionals seeking better ROI and diversified reach, understanding these Google alternatives for paid media has become essential. Why Look Beyond Google for Paid Media?

Media 52

Media ROI CPC CPA 52

VideoWeek

JUNE 27, 2025

The ‘ShadowBot’ scheme targeted mobile and CTV environments using “rudimentary automation techniques”, and cost advertisers an estimated $2.5 Through Utiq’s privacy-first solution, our partnership will enable advertisers to engage more effectively with UK consumers,” said James Hardy, Digital Director at Virgin Media O2. “An

Display Advertising 52

Display Advertising Media Ad Tech Entertainment 52

Martech

APRIL 22, 2025

Department of Justice and a coalition of states unveiledtheir proposed remedies yesterday to dismantleGoogles illegal monopoly in search and search advertising. These includebreaking off Chrome and banning default search payments. Advertising remedies. Anti-circumvention provisions. Why we care.

Search Advertising 75

Search Advertising MarTech Advertising Marketing 75

Martech

MAY 8, 2024

Google manipulated ad auctions and inflated costs to increase revenue , harming advertisers, the Department of Justice argued last week in the U.S. What follows is a summary and some slides from the DOJ’s closing deck, specific to search advertising, that back up the DOJ’s argument. vs. Google antitrust trial.

Search Advertising 119

Search Advertising Advertising Click Through Rate Machine Learning 119

Smart Insights

NOVEMBER 21, 2022

Our latest summary of ad clickthrough rates statistics in the US, Europe, and Worldwide is designed to help you set budgets and define your goals If you're forecasting your digital media spend, … The post Average CTRs display and search advertising – 2022 compilation appeared first on Smart Insights.

Search Advertising 105

Search Advertising Advertising Media Banner 105

NewProgrammatic

APRIL 6, 2022

Search advertising has been the industry’s go-to strategy for a long time now. Some advertisers perceive it as the most intuitive form of marketing, and it has been widely used by numerous brands. Also, more and more often, some disappointed marketers’ voices could be heard behind the scenes.

Search Advertising 85

Search Advertising Advertising Conversion Rate Audience 85

Digiday

MAY 21, 2023

The long wait for search advertising on TikTok looks set to continue indefinitely. When those search ads materialize remains to be seen. It’s really interesting that people are coming to TikTok and searching for information, but we don’t have an ad format to sell against search at the moment,” Kris Boger, general manager, U.K.,

Search Advertising 80

Search Advertising Advertising Marketing Media 80

Martech Series

JANUARY 30, 2023

Bots are clicking on high value search advertisements to trick ‘retargeting’ algorithms to display lucrative adverts on scam websites. Cybersecurity firm Polygraph has identified a devious click fraud scam affecting high value search advertisements, costing advertisers millions of dollars every day.

Retargeting 75

Retargeting Search Advertising Advertising Ad network 75

Digiday

OCTOBER 15, 2024

The conversation around search advertising has reached a new fever pitch thanks to recently launched AI-powered tools like Perplexity and Google’s AI Overviews. Despite the buzz, some marketers and advertisers remain uncertain about AI tools in search, citing too many unknowns.

Search Advertising 92

Search Advertising Marketing Ad Tech Conversion 92

Martech

MAY 22, 2023

Marketing budgets remain flat in 2023 having failed to climb back to pre-COVID levels. That’s one takeaway from Gartner’s latest CMO Spend and Strategy survey unveiled at the Gartner Marketing Symposium and Xpo in Denver. this year Catalytic marketing. In essence, catalytic marketing is not about “more.”

MarTech 118

MarTech Marketing SEO Search Advertising 118

Martech

AUGUST 1, 2022

Even as some companies report drops in ad spending, most marketers believe the worst is still at least six months away, according to an IAB survey. . In Q2, there was a significant slowdown in TV advertising spend due to the macro-economic environment, which pressured our platform revenue growth,” the company said in its shareholder letter.

Marketing 124

Marketing Search Advertising MarTech Media 124

Adtelligent

JULY 19, 2022

What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. You can see the online advertising ecosystem described in the picture below. Types of digital advertising channels. Search advertising. Paid search ads appear as the top results on search engines.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Digiday

MAY 6, 2024

As the Google antitrust case comes to a close — lawyers for both Google and the Department of Justice made their closing arguments last week and now await a verdict — there’s a spotlight on Google Search and paid search advertising in general.

Marketing 96

Marketing Search Advertising Agency Advertising 96

Martech Series

OCTOBER 5, 2022

With Microsoft Advertising, Looka will help customers efficiently reach audiences with attention-grabbing ads to deliver better business results. a leading AI-powered design platform further establishes its online advertising strategy through multi-media ads with Microsoft Advertising. Looka Inc., The post Looka Inc.

Real Estate 98

Real Estate Advertising Communications MarTech 98

InMobi

JULY 17, 2020

This is our new Q&A series, where we sit down with leading mobile marketing and in-app advertising experts to get their take on the current state of the world. For this interview, I sat down with Rohit Dosi, Business Head of Microsoft Advertising at InMobi, on July 13. Head to our SoundCloud page for more.

Search Advertising 52

Search Advertising Advertising Education Brand Awareness 52

Single Grain

JUNE 13, 2023

Keeping an eye on the latest internet advertising revenue statistics gives you an edge over your competitors. Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. billion dollars from search advertising.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Digiday

JANUARY 23, 2024

Google is expanding use of its powerful new Gemini AI model to let more search advertisers create campaigns with a single URL. The search giant yesterday said its “conversational” generative AI tools are now available for beta access to advertisers in the U.S. Continue reading this article on digiday.com.

Conversion 91

Conversion Advertising Search Advertising Audience 91

Martech

MARCH 11, 2022

In January, LendingTree appointed Shiv Singh as their first Chief Marketing and Customer Experience Officer. CX is sometimes overlooked in marketing, so we were very interested in hearing about Singh’s approach to this new, combined role. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Finance 114

Finance Marketing Display Advertising Search Advertising 114

Digiday

SEPTEMBER 11, 2023

If the Department of Justice manages to pull this off, it could really shake things up for Google, possibly giving its rivals a chance to grab a bigger slice of the pie in what used to be Google’s stronghold: search advertising. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Advertising 99

Advertising Search Advertising Marketing Media 99

Martech

DECEMBER 9, 2021

Do you want to optimize your marketing spend? Marketing, sales, product and customer service must all contribute, and all can benefit, but you’ll need to decide who is leading the charge. This allows marketers to explore the customer journey using data. The post Does your marketing team need a customer journey analytics tool?

Marketing 117

Marketing Machine Learning Communications Search Advertising 117

Martech

APRIL 28, 2022

” Part of the modern marketer’s responsibility is to reduce the number of impersonal touches prospects face. Digital customers are increasingly disillusioned with brands due to so many negative interactions, which is why marketers need to differentiate themselves via engaging customer experiences. Source: Nina Butler.

Marketing 114

Marketing Machine Learning MarTech Audience 114

Digiday

SEPTEMBER 30, 2024

It’s official: TikTok now has a search advertising business, and it’s wasting no time trying to convince marketers to buy into it. Marketers are so far intrigued, but are still wondering if it’s the right fit. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Advertising 74

Advertising Search Advertising Marketing Media 74