Martech Series

JUNE 15, 2022

DeepIntent, the leading healthcare advertising technology company built to influence better patient health and business outcomes, announced the significant adoption of its patented, award-winning advertising campaign measurement and optimization technology, DeepIntent Outcomes.

Healthcare 84

Healthcare Impressions Demand Side Platform Pharmaceuticals 84

Martech

MAY 11, 2023

Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week. platform, providing healthcare advertising agencies access to real-world insights about the lived experience, opinions, and sentiment of patients and healthcare professionals.

MarTech 106

MarTech Healthcare Impressions Agency 106

Martech Series

OCTOBER 13, 2022

that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences. AdTheorent Health, a division of AdTheorent Holding Company, Inc. prescription fill, digital action, Audience Quality, etc.).

Audience 80

Audience Healthcare Machine Learning Advertising 80

Martech Series

SEPTEMBER 20, 2022

Advertisers will be able to seamlessly track the carbon emissions of their digital ad campaigns using IAS and Good-Loop data feeds. The integration will allow advertisers to seamlessly track and view the end-to-end carbon footprint of their digital ads in a similar way to other crucial metrics such as viewability.

Healthcare 74

Healthcare Media Advertising CPM 74

Martech Series

FEBRUARY 22, 2023

As of 2022, 92% of US households were reachable via programmatic CTV advertising , demonstrating the incredible reach that these platforms provide. Strategies to Get the Most Out of Your CTV Advertising Efforts Creating an effective CTV strategy is the key to reaching and engaging new customers with this powerful medium.

Click Through Rate 90

Click Through Rate Impressions ROI Audience 90

Martech Series

JULY 6, 2022

Vobejda also currently serves on the Board of Directors for total-vision healthcare company, MyEyeDr., She started her marketing career at the advertising agency Leo Burnett in Chicago. I’ve been so impressed with his vision, and I’m excited to support Tinuiti’s extraordinary trajectory and future growth.”

Marketing 71

Marketing Machine Learning Healthcare Fashion 71

Martech

FEBRUARY 3, 2023

Highlighting a strong focus on industry and business case uses for immersive such as healthcare, architecture and construction, prior years have included tracks dedicated to cross-vertical topics such as marketing, sales, infrastructure, 5G, storytelling, perception, and IoT. the developer audience using augmented reality.

Marketing 86

Marketing Public Relations Healthcare eCommerce 86