VideoWeek
APRIL 2, 2025
Data clean rooms are playing a growing role in CTV, both in direct data collaboration between advertisers and CTV providers, and in retail media activations. In this interview, Henthorn outlines how clean rooms are helping bring retail data into CTV campaigns, and the role of agencies in these activations.
MNTN
MARCH 19, 2024
It might sometimes feel like it’s impossible to keep up with the ever-changing world of advertising. And one of the areas that has seen the most growth over the last few years is programmatic advertising. But what is programmatic advertising and how does it work? What is Programmatic Advertising?
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PubMatic
MAY 27, 2025
As the 2025 upfronts come to a close, advertisers are facing more than just shifting budgets. Publishers passing IRIS_IDs in bid requests have seen eCPM lifts by 20-25%, driven by increased advertiser demand for high-performing impressions. Together, we can redefine the future of CTV advertising.
OpenX
JANUARY 14, 2025
During the 2025 Las Vegas Consumer Electronics Show (CES), Matt Sattel , Chief Revenue Officer at OpenX joined Nicole Pruess from Marketecture Media and guest host of The Advertising Forum. Watch their conversation above or via this link , and read on to understand how were solving for our partners biggest pain points in 2025 and beyond.
PubMatic
SEPTEMBER 26, 2023
If you’re a publisher or advertiser, and especially if you’re operating in the mobile space, you’re probably getting a little tired of being told about new forthcoming privacy changes that are sure to upend your monetization and marketing plans. A version of this content appeared in Street Fight.
Ad Monsters
FEBRUARY 20, 2024
But cookie deprecation will ultimately eliminate that route for assessing my interest, leading many publications to collect first-party data through free account signups. This direct data source can help publishers create audience segments based on user interest.
Martech
JANUARY 13, 2022
Real-time data capture and bi-directional data integration sync with CRM. Direct mail. Digital advertising. In fact, Marketo’s Sales Partnership feature shares customer intelligence across every touchpoint in the buyer journey. That includes: Multi-attribute lead scoring across sales and marketing touches.
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