Remove Advertising Remove Conversion Rate Remove SEO
article thumbnail

Free trial vs. demo: What’s more effective in B2B SaaS ads?

Martech

Mike Nierengarten is the founder of Obility, an agency that serves mid-market B2B SaaS vendors with SEO, paid search and paid social services. The results Among the findings: A demo CTA generally drew a higher conversion rate, but the free trial call to action drove a higher click-through rate (CTR).

article thumbnail

AI-powered martech news and releases: February 20

Martech

It reviews content performance, SEO, social media user experience to produce a report with over 500 data points that highlights strengths and suggests improvements. The solution included Social Optimization, enabling advertisers to pre-screen content and deliver ads to suitable adjacencies.

MarTech 94
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Get up to speed with these automotive advertising tips

illumin

From hyper-personalized Vehicle Identification Number (VIN)-specific advertising to data-driven omnichannel strategies, the modern dealership must adapt to meet the expectations of today’s online car shoppers. 84% of marketers say calls lead to higher conversion rates and larger purchases. Follow @illuminHQ

article thumbnail

Build a Content Hub That Drives 300% More Traffic

Single Grain

It not only drives traffic and improves SEO but also maximizes visibility, engagement, and conversions. Implement Strategic Internal Linking Internal linking is the glue that holds your content hub together and distributes SEO value throughout your site. What are content hubs? But how do you build a content hub?

SEO 52
article thumbnail

How to Accurately Measure and Optimize Your Digital Marketing ROI

Single Grain

Data integration: Connect your analytics platforms, CRM, and marketing automation tools to create a unified view of customer journeys and accurately attribute conversions. Continuous testing: Implement systematic A/B testing across campaigns to incrementally improve conversion rates and maximize the effectiveness of your marketing spend.

ROI 52
article thumbnail

5 Brand Community Tactics That Drove $2M+ in Revenue

Single Grain

For example, a leading SaaS platform generated $450,000 in revenue from a single member-exclusive feature launch, with a 40% higher conversion rate than their standard releases. Single Grain’s CRO services can help you optimize your membership program structure to maximize both conversion rates and member satisfaction.

article thumbnail

Tactics to Dominate Micro-Moments and Capture Customer Intent

Single Grain

Our data shows that brands effectively capturing micro-moments see up to 341% higher conversion rates compared to those using traditional marketing approaches. Real-time personalization based on intent signals can increase conversion rates by up to 341%. Key Metrics 78% increase in organic click-through rates.