Single Grain

JULY 9, 2021

The digital advertising landscape has faced some drastic changes in the past decade. million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. What Is Native Advertising? Book My Free Native Advertising Consultation .

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Digiday

JULY 24, 2022

A recent study from Ebiquity found that advertisers are spending roughly a tenth of their budgets on clickbait sites. The real surprise is that there seems to be a growing resignation that these clickbait sites are going to siphon even more money away from respected publishers. Nothing new there. In the U.S.,

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Single Grain

SEPTEMBER 8, 2020

British advertising tycoon David Ogilvy famously said: “On average, five times as many people read the headline as read the body copy. If you want to dive deeper, here are a few excellent resources you can use to learn copywriting: Breakthrough Advertising by Eugene M. What Is Click-Through Rate (CTR)? 2) Learn Copywriting Basics.

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InMobi

NOVEMBER 14, 2023

Have you ever come across a website with pages overrun with banner and video ads, questionable content, and multiple clickbait-like links to similar content websites? If you have, it was probably a Made-for-Advertising (MFA) site. As an advertiser, it is critical that you balance cost with quality. But why all this noise now?

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VideoWeek

AUGUST 24, 2023

On Monday, GroupM, WPP’s media unit, announced plans to exclude Made For Advertising (MFA) websites from campaigns. The move follows the Association of National Advertisers’ (ANA) finding that 15 percent of programmatic ad spend goes on MFA sites, representing 21 percent of total impressions. It’s just revenue-first.”

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Digiday

FEBRUARY 2, 2023

” The same day that OpenAI announced its pilot subscription plan, content recommendation company Taboola announced a new beta test with ChatGPT for advertisers to generate campaigns informed by past ad performance data from past campaigns with Taboola. Right now, the waitlist is only available for U.S.

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Monetize More

JUNE 7, 2022

Third party cookies are cross-domain cookies often set by advertisers, agencies, and DSPs to track users across different sites. The assumption as presented in media repeatedly, is that Google eliminating third party cookies would obliterate digital advertising, sending the industry back to the stone age.

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Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. Not really. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

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AdvertiseMint

JUNE 28, 2023

The goal is to make it captivating and leave a lasting impression. So, providing high-quality content that leaves a positive impression is crucial. Using your video as clickbait may lead to a negative impression, thus discouraging viewers from watching subsequent content. Related Articles Does TikTok Advertising Work?

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Lemonads

SEPTEMBER 25, 2020

Advertisers have many ways of growing their traffic. Advertisers explore various marketing channels to grow and engage their traffic. They also don’t require any app building, therefore, allow advertisers to save a lot of money. Don’t use Clickbait. The more impressions you get the more bids you win.

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VideoWeek

JULY 22, 2022

Snap’s stock fell by 25 percent last night after the social media company posted disappointed Q2 financial results, with the company seeing a slowdown in advertiser demand. But now, wider macroeconomic conditions are causing a further fall in advertiser demand. Online and video advertising saw growth of 4.4 percent in Q1.

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Single Grain

MAY 30, 2023

But the most significant advantage of responsive display ads is “automation,” because these ads can adapt based on your brand’s display advertising strategy history and ad assets. And with more impressions and clicks, your conversion rate also improves. For one, they are easy to create and exceptional in reach.

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AdvertiseMint

JULY 2, 2023

Are you interested in using TikTok for advertising? In this blog post, we’ll discuss TikTok’s appeal to legitimate and malicious advertisers. Different Types of TikTok Advertising TikTok Ad specs How Much Do TikTok Ads Cost? TikTok Ad Group : A group of advertisements on TikTok. You’re not alone.

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VideoWeek

JUNE 23, 2023

The deal will allow advertisers to use The Trade Desk DSP to purchase ads on RTL’s video marketplace, and on broadcasts in Austria, France, Germany and Spain. “HbbTV-based linear addressable TV has greatly innovated TV advertising over the past years in Europe.

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Single Grain

FEBRUARY 17, 2020

It's easier to do than advertising. ” P&G continued to test the water by underwriting NBC’s Radio Beauty School , a radio program designed to advertise the company’s Camay perfumed soap. Nielsen also found that branded content made consumers more likely to recommend that brand, outpacing pre-roll advertising by 4%.

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Lemonads

DECEMBER 17, 2020

Many affiliates, both experienced and newbies, find native advertising a worthy alternative to social and display traffic. When it comes to Native Advertising , all roads lead to MGID with a stable reputation on the market and a sustainable Top Native Advertising Platform Worldwide position. Why Native? In-article.

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Single Grain

JANUARY 19, 2024

The right copy not only grabs attention but also conveys your brand message succinctly, creating a lasting impression. Keeping Up with Platform Changes: Finally, staying updated with Facebook’s evolving algorithms and advertising guidelines is essential. What works today might not be as effective tomorrow. They are: Adjective.

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Ad Monsters

DECEMBER 20, 2022

When the world of digital advertising barely reached its full potential. . Digital advertising has evolved far past that revolutionary day in 1994, with programmatic being one of the most significant changes. While automation has done wonders for publishers’ impressions, a few breaches remain in the armor.

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Ad Monsters

FEBRUARY 3, 2025

Every season, malvertising mutates, revealing new tactics designed to evade detection and inflict harm across the digital advertising ecosystem. Each year, we analyze over one trillion impressions across premium websites, apps, and SSPs to track emerging threats. Let’s look at some of the key highlights.

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Adtelligent

APRIL 4, 2025

This malware enables large-scale ad fraud, fake clicks, and scams that cost advertisers millions. As programmatic advertising grows, fraud detection struggles to keep up, making it easier for criminals to take advantage. Advertisers and publishers must stay alert and invest in better fraud protection to avoid wasting ad budgets.

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