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Sustainable Programmatic Advertising: Navigating the Future of Digital Marketing

illumin

Programmatic advertising , which automates the buying and selling of digital ad inventory in real-time, has revolutionized the advertising landscape. The environmental impact of digital advertising, particularly in terms of energy use and carbon emissions, is becoming a critical conversation. Advertising is no exception.

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Looking at augmented reality (AR) in advertising

illumin

Augmented reality is changing the game for advertisers. Immerse yourself in the wonders of AR advertising. Augmented reality (AR) is emerging as a groundbreaking technology – not just for consumers in the advertising world; it also offers brands the opportunity to create immersive and interactive experiences for their audiences.

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OTT Advertising: Guide to Over-The-Top Ads (2025)

MNTN

As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

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OTT Advertising: Guide to Over-The-Top Ads (2025)

MNTN

OTT advertising isn’t some distant trend; it’s the new baseline. streaming TV ad spend is expected to clear $30 billion, officially positioning OTT as a pillar of performance marketing. In this guide, we’ll break down what it takes to master OTT advertising in 2025, so your next campaign doesn’t just air, it delivers.

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Retail media moves from the bottom of the funnel to center stage

Martech

Retail media’s growing reach RMNs are rapidly evolving from their roots in lower-funnel, performance-focused advertising into full-funnel marketing ecosystems. Across both owned and syndicated media, retailers are expanding their offerings to include: Video ads. Shoppable branded content. Native placements. Open web display.

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Monumetric vs Mediavine vs MonetizeMore: Best Ad Monetization Partner

Monetize More

Mediavine Feature MonetizeMore Monumetric Mediavine Minimum Traffic Requirement Pageviews don’t matter if you’re making atleast $1000 per month. Mediavine Feature MonetizeMore Monumetric Mediavine Minimum Traffic Requirement Pageviews don’t matter if you’re making atleast $1000 per month.

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Can attention really drive campaign success?

Martech

In recent years, attention measurement has become a key focus for advertisers and their ad agencies as they seek to predict and optimize outcomes. On the other hand, branding campaigns may see better engagement with visually rich video ads that tell a story, convey the brand’s values or use humor to create a memorable experience.

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