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Sky-High Opportunity: How Airlines and Travel Platforms Are Tapping Into Retail Media

Advendio

These companies are sitting on rich troves of first-party data and own highly trafficked digital real estate, conditions ideal for launching high-margin, advertiser-friendly networks. The network drove measurable ROAS improvements for advertisers while unlocking a new revenue stream for the platform.

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OTT Advertising: Guide to Over-The-Top Ads (2025)

MNTN

Over-the-top (OTT) advertising isnt the futureits the now. More people are cutting the cord and turning to streaming, and advertisers are following suit, shifting their budgets to meet audiences where they actually spend the most screen time. This guides got everything you need to nail OTT advertising in 2025. By 2025, U.S.

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What Is Programmatic Video Advertising and Why It’s Worth It

Brid.tv

Programmatic video advertising can seem like a scary new territory for beginners. However, it brings many benefits to both publishers and advertisers, and it is definitely worth the learning curve. Let’s dig deeper into what programmatic advertising is, how it works, and how your video business can thrive using programmatic ads.

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WTF are made-for-advertising sites (MFAs)

Digiday

Made-for-advertising (MFA) sites. These cunning sites masquerade as prime real estate for online advertising, luring gullible advertisers into their web of trickery. What’s deceptive, fueled by profit and involved in ad arbitrage? Sounds bad right? Firstly, WTF is an MFA site?

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Best Performing Banner Ad Sizes for Publishers

Automatad Inc.

Share Tweet Share A rising tide lifts all boats, and the same goes for digital advertising. According to Magna , despite the economic turbulence, digital advertising sales will grow by 8%, reaching $557 billion in 2023, and will account for 65% of the total ad sales. market alone, banner ad spending is expected to reach 81.3

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Revolutionize Your Supermarket Chain: Unleash the Power of Retail Media Networks

Advendio

Because, yeah, it basically means advertising. They can advertise their own products to introduce new products, increase sales, get rid of low-selling inventory, and even improve brand affinity and loyalty by speaking up about social topics that matter to their customers. Their partner brands. Ready to get strategizing?

Retail 95
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20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. When a user opens the publisher’s app, a piece of ad real estate is generated. This real estate needs an advertisement to be monetized.