Martech Series

JUNE 17, 2022

Learn about the tools some of the best affiliate marketers use to build their empires… Affiliate marketing is becoming more and more popular these days as people trade in their 9-5 work-life for an opportunity to be their own boss. As everything comes with its pros and cons, affiliate marketing is no different.

Affiliates 110

Affiliates SEO Marketing ROI 110

Single Grain

APRIL 22, 2021

Diversify your revenue streams by promoting affiliate products. Or maybe we’re slowly moving away from that period in affiliate marketing. As an affiliate manager, I have an ideal vantage point for evaluating which affiliate marketing strategies tend to work and drive the most sales and which don’t.

Affiliates 98

Affiliates Marketing SEO Audience 98

Adweek

FEBRUARY 23, 2023

On the anniversary of Russia's invasion of Ukraine, a state-affiliated, yet independently run media organization is stepping up its mission to make a difference and tell human stories amid the inhumanity of war. While the war is fiercest on the frontlines, Ukraine's advertising and creative sectors continue their fight in the information war.

Affiliates 264

Affiliates Media Advertising 264

Adweek

JANUARY 7, 2025

Nelligan has been the creative services director at WCVB, Hearst Television's flagship station and Boston's ABC affiliate, since 2006. Russ Nelligan has been promoted to vice president of marketing for Hearst Television.

Affiliates 276

Affiliates Marketing Advertising 276

Adweek

JANUARY 13, 2025

Des Moines CBS affiliate KCCI has named Kristen Joyal creative services director. She starts February 10 and succeeds Nathan White who left the station in December 2024.

Affiliates 241

Affiliates Marketing Advertising 241

Martech Series

OCTOBER 7, 2022

TrafficGuard’s Affiliate Protection Product will offer full-funnel ad protection to prohibit the negative effects of invalid traffic and ad fraud on advertising performance. Affiliate marketing is a crucial strategy employed by these gaming and sports betting companies, for faster, quicker customer acquisition.

Affiliates 89

Affiliates Ad network ROI Cookies 89

Martech Series

DECEMBER 14, 2022

After AdCombo and Taboola had hosted the joint webinar about starting Native ads and maintaining a stable ROI in November, more AdCombo affiliates launched campaigns with Taboola, broadening their opportunities in affiliate marketing. Marketing Technology News: MarTech Interview With Alex Song, CEO and Founder at Proxima.

Native Advertising 118

Native Advertising Affiliates ROI CPA 118

Paleo AdTech

APRIL 11, 2022

Blagica (blah’-gee-tsa) is a two-decade deep web pioneer and currently Director of Affiliate Marketing at JEB Commerce. ” she applied for and won a year-long bivouac in NYC with Ogilvy & Mather after majoring in advertising at Western Michigan University’s Haworth College of Business.

Affiliates 98

Affiliates Pop-Up Cookies Ad Tech 98

AdExchanger

APRIL 9, 2024

YouTube is expanding its affiliate and shopping monetization products. Plus: Publishers are revamping their site and content quality to bear as little resemblance as possible to made-for-advertising sites. The post YouTube’s Affiliate Play; The Publisher Value Prop appeared first on AdExchanger.

Affiliates 75

Affiliates Advertising Marketing 75

Martech Series

JULY 13, 2022

Longtime Viamedia Team Member to Lead Growing Roster of TV Advertising Sales Partnerships. Viamedia , the leading fully-integrated independent cross-media local advertising company, announced Madeline Kissel has been promoted to vice president of affiliate relations and business development.

Affiliates 84

Affiliates Communications MarTech Impressions 84

illumin

MAY 21, 2024

Podcast consumption (and its advertising) is seeing rapid growth, especially among Canadian audiences. In fact, the podcast advertising market in Canada is projected to reach revenue of $67.29 Marketers see a lot of potential in this platform and – in turn – investing in podcast advertising. What is podcast advertising?

Advertising 110

Advertising Affiliates Audience Ad Space 110

Digiday

DECEMBER 12, 2022

With this, brands and retailers must then identify how to connect with customers across each stage of the funnel, and that leads them to the affiliate and partner marketing space. Watch this video to see: The best way to get value out of the different types of affiliate partnerships available. Sponsored By: Awin.

Affiliates 69

Affiliates Marketing Retail Agency 69

Martech

JANUARY 3, 2024

Online advertising seems like the perfect mix of creativity and data. Almost every aspect of digital advertising is measurable. That’s a pretty big error bar in your advertising data, but it turns out to be small potatoes compared to what other people are finding. Advertiser: “Hey, I’m not seeing my ad on your site.”

Advertising 128

Advertising Impressions Demand Side Platform Conversion 128

Digiday

MARCH 11, 2024

Made-for-advertising sites are like rabbit holes: The deeper ad executives delve, the more convoluted and widespread they appear to be. Adalytics is the latest outfit to discover this, following in the footsteps of the likes of Ebiquity , Jounce Media and the Association of National Advertisers.

Advertising 96

Advertising Affiliates Media Marketing 96

Digiday

MARCH 28, 2023

It’s clear that the economic downturn has had a negative impact on publishers’ advertising revenue , but the impact on consumer revenue streams, like commerce, has been less obvious from the outside. And that’s fine.” People aren’t necessarily [on social media] to do product research. And data on what readers are willing to buy.

Affiliates 74

Affiliates Conversion Rate Audience Conversion 74

Playwire

APRIL 24, 2025

Key Points for Publishers ARPU (Average Revenue Per User) measures the average revenue generated by each unique user, revealing audience value beyond simple pageview metrics Typical monthly ARPU varies dramatically by verticalfrom $0.05-$0.20

Audience 52

Audience Affiliates Entertainment ROI 52

Martech Series

SEPTEMBER 9, 2022

revealed that Advertise Purple is No. According to Advertise Purple’s CEO Kyle Mitnick, “What an honor to make this list for the fifth consecutive year. Since the early days at Advertise Purple, we’ve made a concerted effort to push the boundaries of what is possible in our ecosystem. .”

Affiliates 87

Affiliates Advertising MarTech Marketing 87

Ad Monsters

NOVEMBER 14, 2024

He also believes AI will shift the conversation around rethinking the end-to-end for an advertiser-to-publisher relationship. ” This AI focus culminated in the launch of BrandMatch, a GenAI-powered product designed to offer advertisers more precise and personalized targeting.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

AdvertiseMint

AUGUST 19, 2023

Do you want to discover affiliate marketing on TikTok? As a digital marketer, you can leverage the revenue-generating prowess of TikTok via affiliate marketing. This guide will cover the essential details on TikTok affiliate marketing, equipping you with the insights and strategies needed for success.

Affiliates 52

Affiliates Marketing Audience Shipping 52

Martech Series

JANUARY 10, 2023

PropellerAds , a leading advertising and marketing technology company based in Limassol, Cyprus, has announced the inauguration of a new office in Bangalore, India. After years of being one of the leading advertising and marketing technology companies in India, PropellerAds has established a new office in the innovative city of Bangalore.

Affiliates 97

Affiliates MarTech Marketing Advertising 97

VideoWeek

SEPTEMBER 10, 2024

These include direct ad campaigns powered by Reach’s data, as well as partnerships, ecommerce, and affiliate revenues. Affiliate revenues saw a significant rise, up by 17 percent year-on-year. While advertising is not the NYT’s primary business, it’s still around 20 percent of the business. percent in Q2.

Affiliates 52

Affiliates Entertainment Display Advertising eCommerce 52

VideoWeek

APRIL 13, 2023

Conducted by PwC, ‘IAB Internet Advertising Revenue Report: Full Year 2022’ revealed that advertising revenue slowed last year, as macroeconomic pressures impacted marketing spend. As a result, internet advertising revenues grew 10.8 percent, as recessionary fears loomed over advertising budgets.

Advertising 97

Advertising Affiliates Retail Mobile Ads 97

Ad Monsters

AUGUST 29, 2022

In-store advertising should get so much easier for retail media now that the In-Store Marketplace (ISM) has launched. Before this, stores had to negotiate digital signage, audio advertising, and in-store displays. Having relevant advertising in their face will encourage them to dish out more dollars. of the total U.S.

Retail 105

Retail Advertising Ad Server Media 105

More About Advertising

APRIL 7, 2025

Finding the best online casino provider with a low wagering bonus is a lot easier with the help of affiliate websites. These will give you recommendations as well as key indicators to point you in the right direction.

Affiliates 40

Affiliates Advertising Media 40

Fuel Lines

FEBRUARY 4, 2014

The advertising industry has dramatically changed over the past five years. What associations are they affiliated with? Profiling ensures you’re deploying your time, energy and resources on high probability targets. This change has had a tremendous impact on lead generation and prospecting. What search terms do they use?

Audience 277

Audience Agency Affiliates Education 277

Martech Series

OCTOBER 21, 2022

AdCombo intends to add a Telegram bot that will notify affiliates of any offer changes. The bot will promptly send information to affiliates to let them adjust their campaigns without time loss. The bot will send messages to all active affiliates who can start the bot with unique personal keys.

Affiliates 91

Affiliates CPA Communications MarTech 91

Martech Series

JANUARY 23, 2023

puts publishers in control with an automated affiliate SSP platform with consolidated reporting in a central dashboard, increasing both efficiency and revenue. a leading international advertising technology holding company, launches Nucleus, an affiliate automation platform for modern-day publishers. Affinity Global Inc.,

Affiliates 100

Affiliates Ad network MarTech Audience 100

Paleo AdTech

DECEMBER 10, 2023

Blagica (blah’-gee-tsa) is a two-decade deep web pioneer and currently Director of Affiliate Marketing at JEB Commerce. ” she applied for and won a year-long bivouac in NYC with Ogilvy & Mather after majoring in advertising at Western Michigan University’s Haworth College of Business.

Affiliates 52

Affiliates Pop-Up Cookies Ad Tech 52

Basis

JUNE 29, 2022

Midterms are inherently turbulent periods for political advertisers, but the 2022 election cycle promises an entirely new level of instability. To begin with, the political and advertising landscapes are each reeling in their own ways from the ongoing pandemic, inflation, and Russia’s invasion of Ukraine.

Geo targeting 98

Geo targeting Advertising Cookies Audience 98

AdExchanger

DECEMBER 1, 2024

Programmatic advertising is drifting away from open auctions and toward curated private marketplaces (PMPs). This spells opportunity for publishers – particularly those with loyal audiences and strong proprietary data sets, according to Dave Strauss, The Guardian’s new VP of revenue operations and strategy for North America.

Audience 115

Audience Advertising GDPR Cookies 115

Seth Godin

DECEMBER 5, 2023

Marketing strategy: This is the work of positioning, story telling, status and affiliation. It’s coupons and PR and perhaps advertising. It’s understanding network effects, the user experience and the change we seek to make. Good marketing strategy overcomes just about everything else. Some of my books are about this.

Marketing 140

Marketing Affiliates Advertising 140

YieldBird

MAY 31, 2023

The post was originally posted on the 7th of October 2020 The digital environment is the largest segment of the advertising market. For many advertisers, the channel is one of the most important ways of communicating with users. Furthermore, eMarketer projects a global digital advertising fraud forecast of $100 billion by 2023.

Affiliates 96

Affiliates CPC Viewability Click Through Rate 96

AdExchanger

JUNE 21, 2023

The pandemic aftermath spurred major changes to Evite's business model, including a pivot away from display ads in favor of affiliate and influencer marketing. The post Evite’s Post-Pandemic Marketing Pivot appeared first on AdExchanger.

Affiliates 103

Affiliates Marketing Advertising 103

Basis

NOVEMBER 7, 2023

Political advertising is a unique beast. And with so many political (and non-political) advertisers looking to grab their share of voice and motivate their audiences to action, having the latest and greatest tips, tactics, insights, and strategies will be essential to ensuring a successful campaign.

Advertising 97

Advertising Education Audience Cookies 97

Fuel Lines

MAY 3, 2017

Almost my entire career in advertising was spent in business development. I’ve been a consultant to advertising, digital, media and PR firms for over ten years. Know what associations they are affiliated with. But, it’s not easy to find key differences between advertising agencies. Build your prospect list.

Agency 242

Agency Shipping Affiliates Marketing 242

Martech

MARCH 8, 2024

Marketers are engaging very different consumers depending on their political affiliation. One-third (33%) of voters indicated they are independent or unsure of their political affiliation, according to a new study from data technology company Stirista and research firm Ascend2. And the same principles apply to B2C advertisers.

Media 107

Media Affiliates MarTech Advertising 107

AdExchanger

OCTOBER 12, 2022

The post Why Political Advertisers (Finally) Learned To Love CTV appeared first on AdExchanger. Almost all marketers love CTV for the granular audience buying it supports, but CTV wouldn’t have the political clout it has today if not for the media’s roots in legacy television.

Advertising 104

Advertising Audience Marketing Affiliates 104