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At CES this year, Amazon launched its RetailAd Service platform into beta, describing it as "a cloud-based [adtech] solution that enables retailers to monetize their online web and app traffic by displaying contextually relevant sponsored products ads."
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Adweek Podcasts How Ryan Mayward Is Expanding Walmart Connects Retail Media Empire Walmarts scale and tech-forward approach are redefining how brands connect with today’s fragmented consumers. The takeaway?
CES 2025 showcased AI as one of the major driving forces behind adtechs evolution, with innovations in personalization, cross-platform measurement, and collaboration. The post AdTech CES 2025: AI, Everywhere, All At Once appeared first on AdMonsters. Like the all seeing eye, you cant escape it.
Introducing The Garage: Tools for Retail Media Innovation, a podcast hosted by Evan Hovorka, vice president of product and innovation, and Dan Massimino, director of marketing and communication, from Albertsons Media Collective. The Garage dives into the why, how and "who cares" of retail media innovation.
Amazon built a $50 billion ad business by selling sponsored placements on its website and app. Now, the ecommerce giant wants to do the same for other retailers. Today at CES, Amazon Ads announced a new ad product called Amazon RetailAd Service, allowing retailers to use Amazon's tools to sell product ads appearing on.
Agency holding companies have been on a tear to acquire commerce shops. Just this week, Havas said it plans to acquire Channel Bakers. Publicis Groupe has spent big on companies including Mars Commerce and CitrusAd. And Omnicom's acquisition of Flywheel Digital last year for $835 million was the holding company's largest deal to date.
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Retail News United Is Selling Ads for JetBlue, With Eyes on Other Airlines The airline is also betting big on brands backing in-flight Wi-Fi Uniteds Kinnective Media has run 130 campaigns for brands.
Retail media has transformed the advertising landscape, and ADWEEK has launched a new channel dedicated to it. We're now poised to demystify it for both buyers and sellers and reveal everything about its major players and those who are striving to be major players.
Retail media is one of the bright spots in the ad industry, leading to the growth of the cottage industry of advertising tech companies focused on retail advertising. Three-year-old Topsort sells technology that retailers and companies use to sell ads on their ecommerce websites and around the web.
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Retail Media Networks Walgreens Is Pitching Advertisers a Data Clean Room The retailer is working with LiveRamp to create custom audiences Its part of WAGs effort to pitch brands on offsite advertising using the retailers customer data.
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Retail News PayPal Debuts Shoppable Ads for Publisher Sites The new ad format aims to engage consumers as AI eats into retailers’ traffic PayPal is launching interactive shoppable ads across the open web.
The acquisition for British headquartered ad-tech platform Iponweb has been completed by Criteo in a deal worth less than the original $380 million that was initially agreed upon.
Criteo wants to make it clear that it's a big player in retail media. 18, the adtech firm's leadership presented new data and laid out its strategy for winning retailers' ad businesses and advertisers' budgets. During an investor event on Nov.
The retail media-focused adtech platform has been searching for a new top executive since August when Clarken announced her plans to retire within the following 12 months. Criteo has a new chief executive officer in Michael Komasinski. He'll take over from Megan Clarken on Feb. She'll continue to serve in an advisory role during.
This year, expect adtech consolidation to center on the biggest growth opportunities in advertising: retail media, connected TV and addressing the gaps in measurement. The post CTV, Retail And Measurement Will Spur AdTech M&A This Year appeared first on AdExchanger.
Some publishers didnt survive these challenges, but the grind has chiseled those that remain into lean, mean EBITDA machines that are more nimble and capable of scaling […] The post Down But Not Out: Publishers And AdTech Punch Back In 2025 appeared first on AdExchanger.
Kroger Precision Marketing, the grocery chain’s retail media arm, announced plans to bring its self-serve retail media adtech fully in-house and shared an update on how the project is The post Kroger Is Bringing Its Retail Media AdTech In-House appeared first on AdExchanger.
News in brief: Canada Sues Google for Anticompetitive AdTech Practices; X Attempts to Lure in Advertisers with Shopify Credit Match; Temu Overtakes eBay Market Share in AUS Canada Sues Google for Anticompetitive AdTech Practices All eyes are on Google, and [.]
Retailers are establishing media networks, providing brands with valuable on-site display advertising opportunities, and maximizing on the unique potential to reach shoppers at the exact moment of purchase. Embrace Programmatic Technology Managing the fragmented adtech space is tough, especially when building on-site display ads at scale. Programmatic
Havas is acquiring a commerce agency that bought some of the first ads for consumer electronics brands to run on Amazon. The French agency holding company has agreed to buy the commerce agency Channel Bakers in an effort to grow its retail media expertise. Financial terms of the deal were not disclosed. Channel Bakers is.
Damian Garbaccio, Chief Business and Marketing Officer, Affinity Solutions CTV and retail media are some of the fastest-growing advertising channels and the spend is only going to increase. CTV ad spend is forecast to reach $33.35 of all spend while retail media networks will reach a stunning $62.35
Kevel, the leading retail media technology provider, today (June 4th, 2025) announced the appointment of Mark Mannino to its board of directors. The post Kevel Welcomes AdTech Veteran Mark Mannino to Board of Directors, Accelerating Retail Media Innovation appeared first on ExchangeWire.com.
Department of Justice has a “narrow view” of the adtech market and that advertisers and publishers have many alternatives. billion fine in antitrust case While many adtech providers exist, Google dominates key market segments such as ad exchanges, ad networks and demand-side platforms. Between the lines.
Amazon Ads has a new product called Amazon RetailAd Service which is notable because it licenses Amazon adtech to other retailers. The post Amazon Launches RetailAd-Tech-As-A-Service; Playing Fact-Checker Chess appeared first on AdExchanger.
It seems the ad networks have finally hit their maturation curve, inking partnerships with adtech and off-site platforms to prove their value beyond lower-funnel conversions. To media buyers, all signs point to a new, necessary — and more attractive — phase of growth for retail, commerce and ad networks.
Santiago via Getty Images Delivery giant DoorDash last week announced the first acquisition to strengthen its advertising division with a $175 million deal for the ad-tech startup Symbiosys. Symbiosys assists brands in cracking into channels like search, social and display while helping retail media networks broaden their scope.
For Publicis, the answer has been to acquire retail […] The post Agency AdTech appeared first on AdExchanger. How to avoid a race to the bottom with marketer RFPs? And how to mollify shareholders, who look for fatter margins and growing revenue?
Retail media is on the climb in 2024 and is a critical part of a well-rounded first-party data strategy. As a direct result, retail media started its meteoric rise. As a direct result, retail media started its meteoric rise. As digital marketing moves forward, retail media is emerging as an unexpected power player.
In 2024 retail media grew substantially, becoming a pivotal part of ad budgets. With a strong media buying partner, measuring retail media success can be easy. Filling the measurement gap is critical to optimizing and taking advantage of the first-party data retail media provides. Customers won’t come to them.
Every company from retailers to banks are looking to cash in on ad revenue. The rise of retail media promises advertisers the ability to target and measure ads using first-party data like sales, email addresses, and loyalty programs.
Knowing the difference between offline and online retail media is crucial for marketers looking to jump on the bandwagon. As sales continue to recover, many retailers turn to media to get the upper hand and attract new customers. Retail media benefits both in-store and online retailers. What is it?
Mark Heitke has borne witness to great change in the retail media landscape over the past decade. He joined Best Buy in 2013 to help develop what was then called the Best Buy Media Network and today is Best Buy Ads.
This article is part of ADWEEK's Ultimate Guide to Retail Media. Retailers are gearing up for a big year. In 2024, retailers continued to stand up ad businesses with new formats like audio and deals with adtech companies to sell targeted ads across the web.
Retail media is evolving. Heres what you need to understand the power of retail media advertising in 2025. In the US, ad spending for retail media was predicted to grow 26% in 2024 vastly outpacing the 12.6% growth predicted for overall digital ad spending. What is retail media?
Six months ago, mobile adtech business AppLovin overtook The Trade Desk in market cap, knocking the demand-side platform (DSP) from its perch at the top of the adtech stock market; a position it has enjoyed since 2017. Trading places At the same time, adtech giant The Trade Desk was running into problems of its own.
Ocado Retail, the UK’s fastest growing grocer, is today marking a new chapter in its retail media journey with the launch of Ocado Ads, building on its long history in the space.
In this week’s Week in Review: Netflix evolves its ad offering, BILD launched BILDplay, and brands plan a move away from time and materials. ” The Week in Tech Viant Acquires CTV Data Business IRIS.TV “The agency business model and with it, the remuneration structure agreed with advertisers, must continue to adapt.”
Adtech is confusing, and brand marketers and agencies alike want to simplify it. The ad-tech market will reach $2.9 Adweek is reporting on one rising tech company each month that represents the future of advertising. There are an overabundance of vendors contributing to the industry's complexity.
In this week’s Week in Charts: LiveRamp casts a wide net for AI partnerships, blunt brand safety tools demonetise Super Bowl content, and Criteo stock jumps at retail media growth. But while the company’s performance media revenues fell in every quarter, the retail media business saw consistently strong growth.
DMEXCO returned to the Koelnmesse last week, bringing together names from the adtech industry for one of Europe’s best-known conferences. The post DMEXCO 2024: Innovation, Applying AI and the Rise of Retail Media appeared first on ExchangeWire.com. So what went down? Discussions focused on [.]
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