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To Survive the Retail Media Arms Race, Retailers Must Wrest Back Control From Amazon

Adweek

At CES this year, Amazon launched its Retail Ad Service platform into beta, describing it as "a cloud-based [adtech] solution that enables retailers to monetize their online web and app traffic by displaying contextually relevant sponsored products ads."

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How Ryan Mayward Is Expanding Walmart Connect’s Retail Media Empire

Adweek

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Adweek Podcasts How Ryan Mayward Is Expanding Walmart Connects Retail Media Empire Walmarts scale and tech-forward approach are redefining how brands connect with today’s fragmented consumers. The takeaway?

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Ad Tech CES 2025: AI, Everywhere, All At Once

Ad Monsters

CES 2025 showcased AI as one of the major driving forces behind ad techs evolution, with innovations in personalization, cross-platform measurement, and collaboration. The post Ad Tech CES 2025: AI, Everywhere, All At Once appeared first on AdMonsters. Like the all seeing eye, you cant escape it.

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The Garage Podcast: Creating Space for Innovation and Identifying Retailer Assets

Adweek

Introducing The Garage: Tools for Retail Media Innovation, a podcast hosted by Evan Hovorka, vice president of product and innovation, and Dan Massimino, director of marketing and communication, from Albertsons Media Collective. The Garage dives into the why, how and "who cares" of retail media innovation.

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Amazon Is Selling Its Adtech to Other Retailers, Taking Direct Aim at Firms Like Criteo

Adweek

Amazon built a $50 billion ad business by selling sponsored placements on its website and app. Now, the ecommerce giant wants to do the same for other retailers. Today at CES, Amazon Ads announced a new ad product called Amazon Retail Ad Service, allowing retailers to use Amazon's tools to sell product ads appearing on.

Retail 351
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Indie Agency Acadia Aims for 50% of Revenue From Retail Media by 2026

Adweek

Agency holding companies have been on a tear to acquire commerce shops. Just this week, Havas said it plans to acquire Channel Bakers. Publicis Groupe has spent big on companies including Mars Commerce and CitrusAd. And Omnicom's acquisition of Flywheel Digital last year for $835 million was the holding company's largest deal to date.

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United Is Selling Ads for JetBlue, With Eyes on Other Airlines

Adweek

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Retail News United Is Selling Ads for JetBlue, With Eyes on Other Airlines The airline is also betting big on brands backing in-flight Wi-Fi Uniteds Kinnective Media has run 130 campaigns for brands.

Retail 276