PubMatic

NOVEMBER 13, 2024

Retailers are establishing media networks, providing brands with valuable on-site display advertising opportunities, and maximizing on the unique potential to reach shoppers at the exact moment of purchase. Embrace Programmatic Technology Managing the fragmented ad tech space is tough, especially when building on-site display ads at scale. Programmatic

Media

Adweek

JUNE 25, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Retail News United Is Selling Ads for JetBlue, With Eyes on Other Airlines The airline is also betting big on brands backing in-flight Wi-Fi Uniteds Kinnective Media has run 130 campaigns for brands.

Retail

illumin

SEPTEMBER 10, 2024

Knowing the difference between offline and online retail media is crucial for marketers looking to jump on the bandwagon. As sales continue to recover, many retailers turn to media to get the upper hand and attract new customers. Retail media benefits both in-store and online retailers. What is it?

Retail

illumin

NOVEMBER 5, 2024

Retail media is on the climb in 2024 and is a critical part of a well-rounded first-party data strategy. As a direct result, retail media started its meteoric rise. As a direct result, retail media started its meteoric rise. As digital marketing moves forward, retail media is emerging as an unexpected power player.

Retail

Adweek

JUNE 15, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Retail News PayPal Debuts Shoppable Ads for Publisher Sites The new ad format aims to engage consumers as AI eats into retailers’ traffic PayPal is launching interactive shoppable ads across the open web.

Retail

illumin

NOVEMBER 14, 2024

In 2024 retail media grew substantially, becoming a pivotal part of ad budgets. With a strong media buying partner, measuring retail media success can be easy. Filling the measurement gap is critical to optimizing and taking advantage of the first-party data retail media provides. Customers won’t come to them.

Retail

Digiday

DECEMBER 17, 2024

Damian Garbaccio, Chief Business and Marketing Officer, Affinity Solutions CTV and retail media are some of the fastest-growing advertising channels and the spend is only going to increase. CTV ad spend is forecast to reach $33.35 of all spend while retail media networks will reach a stunning $62.35

Retail

AdExchanger

JANUARY 28, 2025

This year, expect ad tech consolidation to center on the biggest growth opportunities in advertising: retail media, connected TV and addressing the gaps in measurement. The post CTV, Retail And Measurement Will Spur Ad Tech M&A This Year appeared first on AdExchanger.

Ad Tech

Adweek

JANUARY 14, 2025

The retail media-focused adtech platform has been searching for a new top executive since August when Clarken announced her plans to retire within the following 12 months. Criteo has a new chief executive officer in Michael Komasinski. He'll take over from Megan Clarken on Feb. She'll continue to serve in an advisory role during.

Retail

Exchange Wire

DECEMBER 1, 2024

News in brief: Canada Sues Google for Anticompetitive Ad Tech Practices; X Attempts to Lure in Advertisers with Shopify Credit Match; Temu Overtakes eBay Market Share in AUS Canada Sues Google for Anticompetitive Ad Tech Practices All eyes are on Google, and [.]

Ad Tech

VideoWeek

MAY 21, 2025

Six months ago, mobile ad tech business AppLovin overtook The Trade Desk in market cap, knocking the demand-side platform (DSP) from its perch at the top of the ad tech stock market; a position it has enjoyed since 2017. Trading places At the same time, ad tech giant The Trade Desk was running into problems of its own.

Ad Tech

VideoWeek

FEBRUARY 11, 2025

In this week’s Week in Charts: LiveRamp casts a wide net for AI partnerships, blunt brand safety tools demonetise Super Bowl content, and Criteo stock jumps at retail media growth. But while the company’s performance media revenues fell in every quarter, the retail media business saw consistently strong growth.

Retail

AdExchanger

JANUARY 23, 2025

Some publishers didnt survive these challenges, but the grind has chiseled those that remain into lean, mean EBITDA machines that are more nimble and capable of scaling […] The post Down But Not Out: Publishers And Ad Tech Punch Back In 2025 appeared first on AdExchanger.

Ad Tech

illumin

OCTOBER 31, 2024

Halloween 2024 brought an incredible ad lineup from some of the biggest brands. While All Hallows Eve might not be top of mind when you think of holiday ads, it should be. Halloween is growing in popularity and is the second-biggest retail holiday behind Christmas. Follow @illuminHQ

Retail

Marketing Dive

JULY 10, 2025

Published July 10, 2025 By Aaron Baar post share post print email license Samsung Ads' Mobile Conversion product allows game publishers to find CTV viewers with a high propensity to download gaming apps using AI and advanced machine learning. The solution is powered by inventory on Samsung TV Plus. Three-quarters of U.S.

Machine Learning

Adweek

AUGUST 5, 2025

During Criteo’s first quarter earnings call in May—and the first for newly-appointed chief executive officer Michael Komasinski—the company was still reeling from two big client losses that would cost the […]

Retail

Marketing Dive

JULY 14, 2025

Published July 14, 2025 By Aaron Baar post share post print email license Precision Plus and more competitive pricing for ads are among the recent developments intended to boost Roundel. Dive Insight: Roundel has become a bright spot for Target at an otherwise troubled time for the retailer. billion in revenue.

Retail

Ad Monsters

FEBRUARY 20, 2025

RTBDAY25 brought in heavy hitters from eMarketer, Google, Dotdash Meredith, and top retail brands to lay out the next chapter in digital advertising. Takeaway 1: Ecommerce Is Still the Ad Spend MVP Retail is still running up the score on digital ad spend, and eMarketers outlook is bullish. in 2025, and the U.S.

eCommerce

illumin

NOVEMBER 21, 2024

Advertisers in the US will invest over $350 billion this holiday season, bringing customers in-store for the most important retail period of the year. After 12 months of tight spending due to cost-of-living concerns, retailers and advertisers can enter the end-of-year sales season with hesitant optimism. Follow @illuminHQ

Food

Advendio

MARCH 20, 2025

How to Solve the Biggest Pain Points in Retail Media Networks and Maximize Revenue Retail media has become one of the fastest-growing digital advertising sectors, allowing retailers to monetize their platforms through targeted advertising. In 2024, global retail media ad spending reached $154.8 In the U.S.,

Retail

Advendio

APRIL 14, 2025

Unlocking the True Potential of Retail Media Monetization Retail media has rapidly evolved from a niche advertising model to a $100+ billion industry, transforming retailers into full-fledged advertising platforms. However, despite the massive potential, monetizing retail media effectively remains challenging.

ROI

Marketing Dive

JUNE 30, 2025

The latter effort, “All of the Above,” is the retailer's first work with ad agency Anomaly. The first effort, “Hey Mom, I’m at Target,” is tailored to the collegiate set and stars young content creators, a first for the retailer. You can unsubscribe at anytime. Sign up A valid email address is required.

Marketing

Marketing Dive

JUNE 16, 2025

Published June 16, 2025 By Aaron Baar post share post print email license The tracking capabilities arrive at a time when interest is high in retail media, connected TV and creator content. By Chris Kelly • April 23, 2025 Scott Olson via Getty Images Deep Dive As retail media networks widen their scope, is a reckoning inbound?

Retail

Digiday

MAY 26, 2025

When programmatic media buying first started heating up in the early 2000s, it promised scale, efficiency and more precise ad placements. Programmatic marketers are weary, wading through an opaque web of ad tech middlemen, questionable inventory quality and murky measurement. But some of that promise has worn off.

Retail

Exchange Wire

JUNE 4, 2025

Kevel, the leading retail media technology provider, today (June 4th, 2025) announced the appointment of Mark Mannino to its board of directors. The post Kevel Welcomes Ad Tech Veteran Mark Mannino to Board of Directors, Accelerating Retail Media Innovation appeared first on ExchangeWire.com.

Ad Tech

Marketing Dive

JULY 8, 2025

Chili’s Fast Food Financing pop-up emulates a cheap payday loan retailer to knock the rising prices at fast food rivals. What was really cool was that Nike went all in, proving that purpose and performance can coexist,” said Archbold.

Marketing

Digiday

JUNE 25, 2025

It seems the ad networks have finally hit their maturation curve, inking partnerships with ad tech and off-site platforms to prove their value beyond lower-funnel conversions. To media buyers, all signs point to a new, necessary — and more attractive — phase of growth for retail, commerce and ad networks.

Retail

Ad Monsters

JULY 10, 2025

In its high-profile antitrust case against Google, the DOJ argues that the tech giant has used its dominance across the ad tech stack to suppress competition and extract unfair value from both publishers and advertisers. The rise of retail media networks shows what’s possible when industries build their own solutions.

Ad Server

Marketing Dive

JULY 18, 2025

By Peter Adams, Chris Kelly, Jessica Hammers and Sara Karlovitch • Jan. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved. View our other publications | Privacy policy | Terms of use | Take down policy. TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.

Video Ads

Marketing Dive

JUNE 5, 2025

© 2025 TechTarget, Inc. or its subsidiaries. All rights reserved. View our other publications | Privacy policy | Terms of use | Take down policy. TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.

Media

VideoWeek

MAY 28, 2025

Over the last six months, mobile ad tech firm AppLovin climbed to the top of the ad tech pack on the strenth of its AI-driven mobile monetisation platform. Now CTV ad tech business tvScientific is looking “to do what AppLovin has done” but on TV, bringing an outcomes-based model to CTV environments.

Ad Tech

illumin

DECEMBER 11, 2024

The holiday season is a crucial time for retail and advertising, making it important to take the time to understand what worked and what didnt. The ad strategies brands leverage for these short few months can make or break not only Q4, but the entire fiscal year. Follow @illuminHQ

Audience

VideoWeek

NOVEMBER 15, 2024

In this week’s Week in Review: Netflix evolves its ad offering, BILD launched BILDplay, and brands plan a move away from time and materials. ” The Week in Tech Viant Acquires CTV Data Business IRIS.TV “The agency business model and with it, the remuneration structure agreed with advertisers, must continue to adapt.”

Ad Tech

Marketing Dive

JUNE 4, 2025

By Chris Kelly • Dec. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved. View our other publications | Privacy policy | Terms of use | Take down policy. TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.

Pop-Up

Adweek

MARCH 5, 2025

Blis' technology forgoes identifiers like third-party cookies and relies on privacy-conscious tools for ad targeting based on location data. Telecoms giant T-Mobile on Wednesday announced that it closed a deal on Monday to acquire Blis, an adtech company specializing in location-based advertising, for approximately $175 million in cash.

Cookies

VideoWeek

NOVEMBER 29, 2024

The tool enables FMCG brands that are listed at local retailers to localise addressable TV ads for region-specific retailer campaigns, allowing them to direct consumers to the point of sale (POS) by featuring grocery stores in the vicinity.

Ad Tech

Marketing Dive

JUNE 12, 2025

Most Popular Lowe’s launches creator network to build bonds with millennials, Gen Z Pepsi parodies ‘Share a Coke’ after rival resurrects iconic campaign Publicis deepens AI transformation services with help from Nvidia Walmart challenges consumer perceptions with ‘Who Knew?’ By Peter Adams, Jessica Deyo, Sara Karlovitch and Chris Kelly • Dec.

Entertainment