Ad Monsters

OCTOBER 5, 2024

On Day 2 of Programmatic IO,Chris Kane, the founder of Jounce Media, unveiled the intricacies of bidstream congestion, exploring auction duplication, inefficiencies in the ad tech supply chain, and the future of the ecosystem’s battle for attention.

Ad Tech 105

Ad Tech Impressions Ad Inventory Search Advertising 105

AdExchanger

JANUARY 10, 2024

Despite 2023’s turmoil, there’s […] The post The Precipice of Peril: Publishers And Ad Tech Face A Harsh 2024 appeared first on AdExchanger.

Ad Tech 134

Ad Tech Cookies Conversion Media 134

illumin

DECEMBER 3, 2024

Digital Waste : Unused or unwanted ads, poorly targeted campaigns, and redundant impressions add to what’s known as “digital waste.” These impressions are served to users who may never engage with them, leading to unnecessary data traffic and additional energy consumption.

Advertising 105

Advertising Marketing Ad Inventory Impressions 105

Ad Monsters

MARCH 3, 2025

ROAS might be the golden child of ad tech KPIs, but is it really the best measure of success? Its time we talked about ROASthe golden child of ad tech KPIs. Return on Ad Spend is the metric we all love to flaunt in client meetings, the one we slap on dashboards like a badge of honor. Lets be real. Its familiar.

Ad Tech 95

Ad Tech Brand Awareness Impressions Audience 95

Martech Series

JULY 19, 2022

AdPlayer.Pro , a global provider of outstream video advertising solutions has released its Q2 2022 business results, reporting the further increase in daily video ad serving volumes, new partnerships on the Supply side, as well as the release of important functional updates in the company’s video ad player tech.

Video Ads 105

Video Ads Ad Tech Impressions MarTech 105

AdPushup

NOVEMBER 15, 2022

Today, publishers can leverage solutions such as header bidding, ad refresh, ad recover to earn higher revenue. But, they have also led to increased complexity, both technical and otherwise, in the ad tech industry. More and more metrics are being introduced to accurately [.].

Header Bidding 98

Header Bidding Impressions Ad Tech Advertising 98

Adweek

OCTOBER 12, 2023

Ad buyers are finding that large chunks of impressions spent on Google's artificial intelligence-fueled product, Performance Max (Pmax), are ending up in less desirable places, like on open web inventory and branded search terms.

Impressions 279

Impressions Ad Tech Retail Media 279

Digiday

JUNE 1, 2022

Everyone eats each other’s lunch in ad tech but maybe nowhere near as brazenly as they do now. Not a month seems to go by at the minute without one ad tech vendor going after another’s customer base with a similar service. Granted, this isn’t an especially new phenomenon in ad tech. But markets change.

Ad Tech 88

Ad Tech Impressions Data Management Platform Ad Exchange 88

Ad Monsters

JULY 22, 2022

Now that third-party cookies are slowly fading away, it will be a challenge for the ad tech industry to analyze the actions of consumers after they interact with an ad. . The advantage of retail media advertising is that the medium provides marketing that links ad spending directly to digital sales. Retail Media Networks.

Ad Tech 105

Ad Tech Retail Media Advertising 105

Ad Monsters

JUNE 17, 2022

It was a highly inspiring evening at this year’s Top Women In Media & Ad Tech awards, where we honored 127 amazing women along with our sister brand AdExchanger. While every honoree was top-notch, there were a few that we encourage you to keep an eye out for as they are doing incredible things within media and ad tech.

Ad Tech 105

Ad Tech Media Real Estate Communications 105

Martech

AUGUST 5, 2024

This exploitation leads to several negative outcomes: Dilution of ad effectiveness: Ads placed on MFA sites may get impressions but often fail to engage the intended audience meaningfully. Of the $88 billion spent on open web programmatic ads, $22 billion is wasted. going to ad-tech fees and $0.35

Marketing 121

Marketing Demand Side Platform Audience Impressions 121

Marketing Dive

JULY 8, 2025

billion earned impressions, and consumers in January searched for “Coors Light” more than they did over the prior 12 months. Brawny has garnered two billion earned impressions so far since the launch of its 3-Ply product. million out-of-home impressions and over two million influencer impressions.

Marketing 108

Marketing Pop-Up Food Finance 108

AdPushup

JUNE 26, 2025

The world of AdTech has moved light years ahead, when having a simple online ad was enough to turn views into ad revenue. With AI transforming the AdTech industry, ad tech is making every ad impression smarter and effective. AI transforming [.]

Ad Tech 52

Ad Tech Impressions Ad Ops 52

Exchange Wire

AUGUST 2, 2023

Bringing with him over two decades of ad tech and programmatic advertising experience, Schild will continue to expand on Channel Factory’s impressive [.] The post Channel Factory Appoints Ad Tech Veteran Bill Schild as General Manager, Americas appeared first on ExchangeWire.com.

Ad Tech 75

Ad Tech Impressions Advertising 75

Ad Monsters

FEBRUARY 7, 2024

Our Black History Month Listicle celebrates a host of Black ad tech and digital media professionals who are impacting the industry and the larger community of diverse professionals who are following them. We also asked them what advice they would give themselves in retrospect on their impressive careers.

Ad Tech 105

Ad Tech Media Agency Audience 105

illumin

SEPTEMBER 19, 2024

Increased flexibility: Advertisers and buyers can make adjustments to ad campaigns transparently and flexibly. Better targeting: There is less wasted ad spend as targeting is more effective and weighed against impressions. Through this connection, advertisers can manage ad inventory.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

Digiday

JANUARY 27, 2023

A redundant, multiple-step process to ad delivery has become the norm, but in the process has created a waste of dollars, energy and carbon. With a growing emphasis on sustainability in the ad tech ecosystem, savvy advertisers have an opportunity to innovate and create solutions to combat the problem.

Ad Tech 75

Ad Tech Header Bidding Impressions Ad Exchange 75

Exchange Wire

OCTOBER 15, 2024

Ad tech startup XPLN.AI Redefining advertising effectiveness: For the past 15 years, standard advertising metrics such as impressions, viewability, and completion-rates have dominated the definitions of ad quality, [.] has announced a USD$8mn (£6.1mn) funding round, led by Ventech and Spring Invest. The post XPLN.AI

Viewability 115

Viewability Advertising Ad Tech Impressions 115

illumin

JUNE 15, 2025

Adtech focuses on reaching a specific audience with advertising and optimizing the campaigns to reach maximum conversion Adtech is about targeting and delivering ads to the right audience and optimizing spending through metrics like impressions, cost per acquisition, conversions, and more. Follow @illuminHQ

MarTech 103

MarTech Ad Exchange A/B Testing Demand Side Platform 103

Monetize More

MAY 14, 2025

Kean Graham, CEO of MonetizeMore, recently raised a compelling question that has publishers, advertisers, and ad tech professionals buzzing: “Are AdX’s dynamic allocation days numbered? I think we can all agree this would be one of the biggest shifts in ad tech industry history.”

Header Bidding 52

Header Bidding Ad Server Ad Tech Ad Exchange 52

Ad Monsters

NOVEMBER 28, 2024

Gone are the days when Demand-Side Platforms (DSPs) simply automated media buying to maximize impressions and minimize costs. AI-powered DSPs are redefining programmatic advertising, delivering smarter insights, unmatched efficiency, and real-time adaptability for modern marketers. Today’s digital landscape demands much more.

Advertising 105

Advertising Demand Side Platform Audience ROI 105

Digiday

JANUARY 3, 2023

But any company that is solving for that i.e. making it very easy for advertisers to buy a lot of impressions across multiple platforms stands to be in with at least a shout of coming through this downturn relatively unscathed. Even so, few would have pegged ad tech. But none of this is guaranteed. Staffing for change.

Ad Tech 81

Ad Tech Marketing Ad Server Media 81

illumin

DECEMBER 9, 2024

What is your definition of an impression? In digital advertising, IAB standards clearly define impressions as impressions that occur when an ad is displayed on a website, regardless of whether it is actually seen by a user. Certain platforms may also only report on viewable impressions. Follow @illuminHQ

Retail 52

Retail Media Advertising Viewability 52

Marketing Dive

JUNE 16, 2025

blackCAT via Getty Images Dive Brief: Amazon Live is integrating reporting signals to Amazon Marketing Cloud (AMC), giving advertisers the ability to track impressions, views and clicks for live shopping campaigns, per details shared with Marketing Dive. TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.

Retail 109

Retail Cookies Agency ROI 109

illumin

NOVEMBER 14, 2024

Understanding impressions, click-through rates, and return on ad spend (RoAS) is essential for optimizing retail media campaigns. How do you define an impression? Digital advertising also has standards for viewable impressions (when an as is seen by a customer). Some solutions may also only report viewable impressions.

Retail 52

Retail Media Viewability Impressions 52

illumin

JUNE 18, 2025

These ads feature audio elements alongside visuals, capturing the attention of users while they are consuming other content. This format offers a unique blend of audio and visual stimulation, making it an effective way to engage users and leave a lasting impression. Follow @illuminHQ

Advertising 86

Advertising Banner Audience ROI 86

Ad Monsters

MARCH 31, 2025

Think for a moment about an SSP powered by machine learning, which abandons rigid waterfall auctions in favor of real-time impression valuation. Such an SSP transcends basic inventory management, helping to fill ad slots and maximize yield while enabling those on the demand side to secure the best ad placements.

Machine Learning 77

Machine Learning Advertising GDPR Ad Tech 77

Ad Tech Daily

OCTOBER 14, 2024

Maximizing Campaign Efficiency with Targeted Voter Segmentation to Eliminate Wasted Impressions TORONTO — StackAdapt (www.stackadapt.com), a leading multi-channel advertising platform, is excited to announce a new direct integration with L2, a premier provider of voter and consumer data.

Audience 98

Audience Ad Tech Impressions Advertising 98

Ad Monsters

DECEMBER 14, 2023

In 2023, the ad tech hot topics were boiling, and we explored some of the juiciest ones in our LinkedIn Live, “AdMonsters 2023 Recap W/ Chris Kane, Founder of Jounce Media.” MediaMath Bankruptcy MediaMath’s bankruptcy reverberated across the ad tech industry. I mean, they did leave behind a $100 million debt.

Cookies 111

Cookies Media Ad Tech Impressions 111

AdExchanger

SEPTEMBER 21, 2022

Sponsored post byRob BeelerCEO of Beeler.Tech AdWalletSPONSORED BY:It’s nearly impossible to accuse ad tech of being behind on automation. In fact, ad tech is now built on algorithms, all designed to maximize yield for buyers and sellers. The price is negotiated.

Ad Tech 98

Ad Tech Impressions 98

The Ad Tech Blog

JULY 10, 2024

In the fast-evolving world of ad tech and AI advertising, cross-channel programmatic advertising has emerged as a powerful strategy to optimize ad performance and leverage AI for marketing insights. RTB allows advertisers to bid for ad impressions in real-time, ensuring that their ads are shown to the most relevant audience.

Advertising 130

Advertising Viewability Machine Learning Ad Tech 130

Digiday

MAY 1, 2023

Last month Amazon Publisher Services contacted ad tech companies that help publishers connect to its advertiser-demand tool informing them of a notable price change starting today, May 1. ” Separate sources told Digiday that SSPs are now entering into talks with Amazon to develop solutions that can deduct the 2.5%

Ad Tech 72

Ad Tech CPM Communications Impressions 72

Playwire

MAY 3, 2023

Before long, DSPs entered the ad tech ecosystem. Suddenly, ad buyers had a simple and effective way to purchase impressions across many publishers in a single, centralized location. You had to gather acceptable publishers more or less manually and manage deals with each. It was, in a word, exhausting.

Demand Side Platform 96

Demand Side Platform Ad Tech Impressions Agency 96

Digital Remedy

JUNE 24, 2025

Microsoft’s recent announcement to sunset the Xandr DSP is a stark reminder of how quickly the ad tech landscape can shift. By evaluating inventory sources purely on their ability to drive results, supply-agnostic partners can optimize toward true performance, not just impressions.

Viewability 66

Viewability Agency Cookies Media 66

Brid.tv

MARCH 12, 2025

While video advertising is one of the major revenue drivers for publishers, maximizing earnings requires more than just embedding ads into content. With programmatic, you can serve more ads and also secure higher ad yield from each impression. And how do you boost video engagement ?

Video Ads 80

Video Ads Header Bidding Viewability Fill rate 80

The Ad Tech Blog

JUNE 3, 2024

Real-time AI monitoring can significantly reduce advertisers’ costs by reducing wasted ad spend on fraudulent impressions and clicks. These systems use machine learning models that have been trained on historical ad traffic data to recognize patterns indicative of fraud.

Machine Learning 130

Machine Learning Mobile Ads Impressions Ad Tech 130

MNTN

JANUARY 22, 2025

The tech world, specifically the ad tech world, can feel like an excess of new words and tools that seem to pop up overnight. As you begin to explore the various terms of programmatic advertising , an ad exchange is something youll see mentioned often as an important part of the programmatic ad buying and selling process.

Ad Exchange 52

Ad Exchange Impressions Ad Inventory Ad Space 52