Marketing Dive

JULY 8, 2025

billion earned impressions, and consumers in January searched for “Coors Light” more than they did over the prior 12 months. Brawny has garnered two billion earned impressions so far since the launch of its 3-Ply product. million out-of-home impressions and over two million influencer impressions.

Marketing

Martech

AUGUST 5, 2024

This exploitation leads to several negative outcomes: Dilution of ad effectiveness: Ads placed on MFA sites may get impressions but often fail to engage the intended audience meaningfully. Of the $88 billion spent on open web programmatic ads, $22 billion is wasted. going to ad-tech fees and $0.35

Marketing

Ad Tech Daily

AUGUST 1, 2025

The feedback I keep getting about this product, especially with YouTube TV, is how impressive the reporting is,” said […] The post Vici Launches a Game-Changing YouTube Suite for Maximizing Brand Visibility and Performance appeared first on Ad Tech Daily.

Retargeting

illumin

NOVEMBER 14, 2024

Understanding impressions, click-through rates, and return on ad spend (RoAS) is essential for optimizing retail media campaigns. How do you define an impression? Digital advertising also has standards for viewable impressions (when an as is seen by a customer). Some solutions may also only report viewable impressions.

Retail

illumin

JUNE 18, 2025

These ads feature audio elements alongside visuals, capturing the attention of users while they are consuming other content. This format offers a unique blend of audio and visual stimulation, making it an effective way to engage users and leave a lasting impression. Follow @illuminHQ

Advertising

Ad Monsters

MARCH 31, 2025

Think for a moment about an SSP powered by machine learning, which abandons rigid waterfall auctions in favor of real-time impression valuation. Such an SSP transcends basic inventory management, helping to fill ad slots and maximize yield while enabling those on the demand side to secure the best ad placements.

Machine Learning

illumin

JUNE 15, 2025

Adtech focuses on reaching a specific audience with advertising and optimizing the campaigns to reach maximum conversion Adtech is about targeting and delivering ads to the right audience and optimizing spending through metrics like impressions, cost per acquisition, conversions, and more. Follow @illuminHQ

MarTech

Ad Monsters

NOVEMBER 28, 2024

Gone are the days when Demand-Side Platforms (DSPs) simply automated media buying to maximize impressions and minimize costs. AI-powered DSPs are redefining programmatic advertising, delivering smarter insights, unmatched efficiency, and real-time adaptability for modern marketers. Today’s digital landscape demands much more.

Advertising

Brid.tv

MARCH 12, 2025

While video advertising is one of the major revenue drivers for publishers, maximizing earnings requires more than just embedding ads into content. With programmatic, you can serve more ads and also secure higher ad yield from each impression. And how do you boost video engagement ?

Video Ads

VideoWeek

MARCH 27, 2025

But the rise of curation represents a sea change in ad tech, reducing the industry’s focus on solutions that exclusively serve the buy or sell side. Scope3 has launched the new Agentic Media Platform, leveraging Agents to understand every ad impression. 2025 is when well see this happen.

Ad Tech

Ad Monsters

FEBRUARY 20, 2025

I think the closer that publishers, ad tech partners, and marketers actually work together, along with our platform and technology partners, the better off we all are,” said Lindsay Van Kirk, SVP and GM, D/cipher at Dotdash Meredith. The ask is more significant than just impressions.

eCommerce

Monetize More

MAY 14, 2025

Kean Graham, CEO of MonetizeMore, recently raised a compelling question that has publishers, advertisers, and ad tech professionals buzzing: “Are AdX’s dynamic allocation days numbered? I think we can all agree this would be one of the biggest shifts in ad tech industry history.”

Header Bidding

Digital Remedy

JUNE 24, 2025

Microsoft’s recent announcement to sunset the Xandr DSP is a stark reminder of how quickly the ad tech landscape can shift. By evaluating inventory sources purely on their ability to drive results, supply-agnostic partners can optimize toward true performance, not just impressions.

Viewability

MNTN

JANUARY 22, 2025

The tech world, specifically the ad tech world, can feel like an excess of new words and tools that seem to pop up overnight. As you begin to explore the various terms of programmatic advertising , an ad exchange is something youll see mentioned often as an important part of the programmatic ad buying and selling process.

Ad Exchange

PubMatic

JUNE 5, 2025

We need to think beyond impressions and clicks, ensuring AI meets KPIs while you focus on crafting authentic messages and activations that reinforce your brand identity. This is the future that programmatic originally promised: where creative and data are no longer siloed, so every impression reflects your brand and respects the consumer.

Marketing

PubMatic

JULY 1, 2025

Real-Time Traffic Shaping with IQ Metadata : We dynamically prioritize route impressions based on quality, recency, and risk. We’re stopping it before the impression is ever served. If you’re a data provider or curator: Cleaner impressions, more reliable signals. IVT Safeguards : We’re not waiting for fraud to happen.

Machine Learning

Ad Monsters

AUGUST 5, 2025

Creating an AI-safe layer allows publishers to designate how inventory, like ad slots or product pages, can or can’t be ingested. Llms.txt could play a role in how you protect every impression, every sponsorship, and every potential remix. If, down the road, a bot crawl counts as a sub-impression, how do you price it?

Ad Ops

VideoWeek

JUNE 19, 2025

Uncompromising quality and safety: industry-leading standards for ad quality, fraud prevention, and data privacy. This is not about outsourcing control – it is about amplifying it, leveraging technology to unlock new value while safeguarding what makes broadcast brands unique.

Advertising

Marketing Dive

JUNE 16, 2025

blackCAT via Getty Images Dive Brief: Amazon Live is integrating reporting signals to Amazon Marketing Cloud (AMC), giving advertisers the ability to track impressions, views and clicks for live shopping campaigns, per details shared with Marketing Dive. TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.

Retail

PubMatic

JUNE 17, 2025

In a market where every impression must prove its worth, these partnerships ensure that CTV campaigns are not only transparent and accountable but also optimized for real business results.

Brand Awareness

Playwire

APRIL 28, 2025

Key Points for Publishers Despite GA4's evolution, bounce rate remains a critical metric for publishers, with direct correlation to ad impression opportunities and programmatic quality signals Average bounce rates vary significantly by vertical: news sites typically see 55-65% while video-focused publishers average 35-50% Content-driven strategies (..)

Impressions

AdPushup

JULY 18, 2025

With each ad impression contributing towards global carbon emissions, the industry has finally started adopting Green AdTech practices. Companies like Google, IAB Europe, Equativ, and SeenThis are leading a sustainability shift in programmatic advertising. Read on to know how the companies are tackling carbon emissions.

Impressions

Monetize More

JULY 29, 2025

You’ve heard the buzz about AI in ad tech for years. It’s powered by autonomous AI agents that act like “RedBull fuelled analysts with zero bias,” dissecting your content in real-time to find the perfect ad moment. .” ” If your tech stack is a walled garden, you’ll be locked out.

Media

AdPushup

JUNE 26, 2025

The world of AdTech has moved light years ahead, when having a simple online ad was enough to turn views into ad revenue. With AI transforming the AdTech industry, ad tech is making every ad impression smarter and effective. AI transforming [.]

Ad Tech

VideoWeek

APRIL 9, 2025

And in 2019 the business built its own ad tech solution, Mantis, helping to diversify its own revenues while driving monetisation for other publishers. Which ad tech vendors are delivering the most value to your business? We’ve got our own ad tech business, Mantis, so that is adding value to us as a business.

Cookies

Ad Monsters

APRIL 7, 2025

According to David Strauss, VP of revenue operations and strategy, The Guardian wants an auction where whoever wants to pay the most for an impression wins. It was important to us that we did not see spend simply move from other SSPs to OpenPath.

Impressions

Monetize More

MAY 20, 2025

The Competitive Edge in Numbers Early adopters of agentic AI systems in publishing report average revenue lifts of 34% compared to traditional ad operations approaches. More impressively, these systems reduce operational overhead by automating complex tasks that typically require specialized adtech talent.

Header Bidding

Marketing Dive

JULY 31, 2025

By the numbers 22% Year-over-year percentage increase of Meta’s Q2 revenue, which was $47.52 We believe this has the potential to begin an exciting new era of individual empowerment,” Zuckerberg said on the call. TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.

Retail

Ad Monsters

JANUARY 6, 2025

If advertisers control their ad placements, we can build a media system that actually works for everyone, she said. Atkin also tackled the systemic funding of disinformation, pointing to ad techs role in propping up harmful narratives. Its time to stay nimble, test new ideas, and keep your brands unique voice front and center.

Cookies

MNTN

MAY 20, 2025

Advantages of AI-Generated Commercials AI commercials bring a clear set of benefits that explain their growing footprint in ad tech stacks: Rapid Iteration for A/B Testing Testing ad creative used to take weeks. Automated Optimization AI continuously fine-tunes your campaigns to maximize results from every impression.

A/B Testing

Digiday

JULY 22, 2025

‘A lot of games being played’ MLB’s rights talks, Starz eyes A+E and more ‘A lot of games being played’ Sure, in an ideal world for brands and agencies, advertisers would pay bottom dollar for CTV ad impressions and wouldn’t pay any ad tech fees. But that’s not realistic. This is a member-exclusive article from Digiday.

Ad Tech

VideoWeek

JUNE 6, 2025

Tech Lab says this would allow the industry to build more efficient programmatic tools, and would better cater to new innovative programmatic solutions. ” On the commerce side, WPP Media said Criteo, Ocado Ads, and DICK’S Sporting Goods are signed up to feed commerce data into Open Intelligence.

Media

PubMatic

MAY 15, 2025

The Mood Matters: Gaming Is a Joyful, High-Intent Environment According to PubMatics 2025 Gaming Sentiment Study , an impressive 94% of gamers feel happy while playing. The opportunity is clear: mobile gaming represents a high-value channel ready for smarter, more seamless advertising, and both sides are ready to engage.

Retargeting

VideoWeek

MAY 27, 2025

In Ukraine, programmatic ad spend fell by 11 percent, while Finland (down 9 percent), Estonia (down 2 percent), Denmark (down 2 percent) and Norway (down 1 percent) all also reported falls. Top Heavy Market Continues The headline figure of 118 billion in total ad spend across the continent is certainly impressive. billion.

Retail

Digital Ad Blog

MAY 26, 2025

While impressions, clicks, and sessions still have a role, CMOs should focus on indicators that demonstrate strategic contribution. Metrics That Matter in an Owned Media Strategy Shifting to an owned media strategy requires new metrics, ones that connect marketing performance to long-term business impact.

Media

VideoWeek

NOVEMBER 21, 2024

For a start, while there are obvious tie-ins with programmatic advertising (since smart TV operating systems have privileged access to CTV impressions and valuable viewership data), it’s still a fairly radical departure from The Trade Desk’s core business.

Manufacturing

Marketing Dive

JULY 7, 2025

The framework includes baseline metrics like impression count, click-through rate, average number of interactions per user and redemption rates that advertisers should expect for their gaming campaigns, as well as nice-to-have metrics such as brand recall, visual tracking, neurological evaluations and footfall. TechTarget, Inc.s

Cookies