The Ad Tech Blog

APRIL 30, 2024

Yes, AR advertising has applications across various industries, including retail, real estate, education, and entertainment. Enhanced Metrics for Measuring Success: New metrics and analytical tools will emerge to better measure the effectiveness and ROI of AR advertising campaigns. Can AR advertising be used in any industry?

Advertising 130

Advertising Conversion Rate Real Estate Machine Learning 130

The Ad Tech Blog

APRIL 24, 2024

This leads to higher conversion rates and improved ROI for marketers. For instance, a furniture store might use AR ads to allow customers to visualize how a piece of furniture would look in their own home, with AI suggesting products based on past behavior and preferences. AdCreative.ai

Conversion Rate 130

Conversion Rate Conversion Advertising Education 130

Smart-Hub

OCTOBER 24, 2023

A/B Testing and Optimization Consistently perform A/B tests on ad creatives, formats, and messaging to pinpoint the most effective elements for your audience. Utilize the findings to fine-tune campaigns, enhancing click-through rates and maximizing return on investment (ROI). Looking For Detailed Case Studies?

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

InMobi

FEBRUARY 22, 2022

Not only will retailers need to prove they can deliver a positive ROI with clear access to customer data, but they’ll need to deliver it in more innovative and engaging advertising formats to resonate with consumers. This is identical to what has happened in ad tech over the last 10 years. This is where video comes in.

Retail 52

Retail Media Demand Side Platform Fill rate 52

Digiday

OCTOBER 27, 2022

Earlier this week, Keerat Sharma, director Amazon Marketing Cloud and ad tech solutions, spoke with Digiday about its data clean room offering — central to its strategy of accelerating its ads business. LiveRamp Tie-up.

Advertising 64

Advertising Demand Side Platform Conversion Audience 64

Adtelligent

MAY 12, 2024

AI allows programmatic advertising to use data to educate itself and measure and optimize ad performance, From the ad’s position to the channel, device, copy, and visuals, AI offers valuable data that marketers can use to create a personalized ad message.

Advertising 52

Advertising Cookies Ad Space Audience 52

Adtelligent

DECEMBER 29, 2020

Programmatic advertising is an ad tech (advertising technology) element. Essentially, programmatic advertising is a way for marketers to use technology to automate procedures like bidding, requesting, and negotiating when it comes to online ads. AI Will Be Golden. Connected TV Is Here to Stay.

Advertising 52

Advertising Ad Space Audience Education 52

Agility Ads

FEBRUARY 11, 2022

Some characteristics that can be targeted to create an addressable audience include: Age Gender Socio-economic status Education level Income level Employment status. Our advertising platform is built to help you maximize ROI and meet your return goals by utilizing digital tools to help you accurately target prospective customers.

Advertising 52

Advertising Audience Retargeting Manufacturing 52

Clearcode

JULY 3, 2023

It’s something people aren’t growing out of, and to find a new way to really help advertisers and brands talk to this young consumer base, which really represents a lot of the consumers that brands are seeking, and to educate them on the fact that a gamer is their customer too.

Advertising 52

Advertising Pop-Up Banner Audience 52

Adtelligent

OCTOBER 6, 2021

Automated buying and selling of ads seem incredibly lucrative during crisis times, as it can effectively help launch ad campaigns reasonably quickly, with minimal costs and workforce, great targeting options and scaling abilities, higher ROI, and cross-device campaign possibilities. Programmatic audio.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. The key to ensuring ROI is to make sure the platform is easy to use and scale and is suited to your organization’s goals. Target customers. Product overview.

Marketing 117

Marketing Manufacturing Communications Healthcare 117