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Uniting an Industry Through Education: In Conversation with U of Digital Founder Shiv Gupta

Ad Monsters

While working in the digital media and ad tech industry, Gupta noticed a problem that wasn’t being addressed and was hindering progress. When U of Digital was founded in 2018, it was focused on specific areas of the industry, namely the areas where Gupta had previous experience, like sales teams at ad tech companies.

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AAPI Heritage Month: Digital Media and Ad Tech Professionals Setting the Standard

Ad Monsters

While celebrating the rich histories of diverse communities should be a year round commitment, AdMonsters wanted to celebrate the AAPI persons in the ad tech and digital media communities who are innovating and evolving the industry. There is an outcry for Asian representation across many industries. Google Privacy Sandbox).

Ad Tech 75
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10 Hispanic/Latin American Professionals Doing Big Things in Ad Tech

Ad Monsters

Here are 10 Hispanic/Latin American ad tech professionals making their mark on the industry. Dennis Colón is a Puerto Rican native New Yorker who has been in the ad tech space for over two decades, building and leading Ad Ops, Rev Ops, and Ad Tech teams. Seasoned Ad Tech Veteran.

Ad Tech 98
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Adnami Welcomes Svenja Damzog as Publisher Director DACH To Lead Continued Expansion in the Region

Martech Series

The ad tech company’s latest hire brings extensive experience and a valuable network as Adnami continues to invest in critical European markets. Ad tech company, Adnami, has appointed Svenja Damzog as Publisher Director, DACH, as it readies itself for further growth and expansion across Europe.

Ad Tech 89
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IAB Hires Industry Veteran Pam Zucker as SVP, Chief Strategy Officer, to Lead IAB’s Thought Leadership Engine Including Centers of Excellence and Research Team

Martech Series

Pam will oversee the evolution of the IAB point of view through the creation of industry guidelines, standards, and marketplace education by protecting and enabling growth for an open, ad-supported digital ecosystem. Chris will help educate the marketplace by leading member education meetings on various research-based discussions.

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Outschool Selects Promoted to Optimize Marketplace and Increase Profitability

Martech Series

Leading $3B Education Marketplace Sees 11%+ Conversion from Promoted’s Real-Time Data Streaming Service and AI Technology. Marketing Technology News: MarTech Interview With Regina Soller-Gould, VP of Revenue Marketing at Ada. Right now, most large marketplaces have separate teams for ads, merchandising, search, and recommendations.

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Prebid.org Announces Strategic Changes to Membership Tiers

Martech Series

Marketing Technology News: MarTech Interview with Jill Ransome, CMO at Jitterbit. This will enable us to provide additional value through education and thought leadership as well as open up opportunities for continued investment in technology and innovation across new and emerging formats,” said Mike Racic, President of Prebid.org. “Our