Monetize More

MAY 30, 2023

Index Exchange Connects publishers with global advertisers and provides technical integration support. Focuses on ensuring ad quality and preventing malware and ad fraud. TripleLift Specializes in in-app video ads and native video placements that match the look and feel of apps. Learn more about OpenX here.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

VideoWeek

MARCH 10, 2023

Meanwhile in the US, a bipartisan group of senators introduced a bill to mitigate risks from “foreign-owned technology products and social media platforms”. The Risk Information and Communications Technology (RESTRICT) Act would allow the Government to review tech entering the US on an individual basis. The measures include a $1.3

GDPR 52

GDPR Ad Tech Media Finance 52

Smart-Hub

APRIL 12, 2024

Here are several suggestions, although it is important for advertisers to remember that the selection of metrics heavily relies on the goals of every specific campaign. Impressions Belonging to the list of display advertising metrics, the impressions KPI is the total number of times an ad was displayed on a publisher’s website.

Advertising 52

Advertising Conversion Rate Ad Exchange Click Through Rate 52

VideoWeek

MAY 23, 2023

Social video and CTV on the rise Looking at the growth of specific formats, the AdEx benchmark data showed the continued growth of video ad spend within the wider display category (IAB Europe classifies digital video as a subcategory of total display advertising). Total display ad spend grew by 9.7

Marketing 52

Marketing Video Ads Display Advertising Advertising 52

Monetize More

JANUARY 18, 2023

The goal of the Publisher was to build a web property that contained intriguing, entertaining and useful content to attract an audience the advertiser would want to reach with their marketing campaigns. Agencies then started helping advertisers to achieve their marketing goals and communicate with their target audience.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

VideoWeek

DECEMBER 16, 2022

Display advertising revenues were up by 13.9 But online video revenues were down by 3.2 “The sustained growth of display advertising and subscriptions […] represents the fierce appetite for digital content. . The Week in Tech. UK publishers’ digital revenues grew by 2.7

Media 98

Media Audience Retail Display Advertising 98

Smart-Hub

JANUARY 4, 2023

SmartHub is a white label PaaS advertising exchange that provides rapid entry into the ad tech marketplace thanks to the customer-centric approach and pre-built technology. What is White Label ad exchange? What is a White Label ad exchange? VAST tags: for great media advertising. It is prebuilt.

Banner 40

Banner Pop-Up Video Ads Ad Exchange 40

Smart-Hub

OCTOBER 5, 2022

What kind of advertisement can be set up on CTV? In-Stream Video Ads: small video ads up to 30 seconds long. Usually, they are integrated at the beginning or at the end of a streaming video, the user cannot skip or scroll past them. Interactive Ads: ads that the user can interact with.

Banner 40

Banner Advertising Video Ads Rich Media 40

VideoWeek

SEPTEMBER 23, 2022

European media giant Bertelsmann is looking for a new buyer for its stake in French broadcaster M6, after its proposed merger with TF1 was scrapped last Friday. French video ad tech business Teads announced this week it is expanding into connected TV in the US, following successful beta trials. Top Stories.

eCommerce 59

eCommerce Media Ad Tech Entertainment 59

VideoWeek

JUNE 17, 2022

Not a media rights deal – it’s a partnership.”. The Week in Tech. Video advertising delivery company Peach has acquired Cape, a SaaS campaign automation platform. Criteo’s Complaint Forces Meta to Reopen Access for Ad Tech. This marks a major play in live sports from Apple’s TV service.

Ad Tech 59

Ad Tech Impressions Media Agency 59

Smart-Hub

OCTOBER 24, 2023

Programmatic traffic monetization also enables websites to offer core services for free, such as search engines and social media, while covering operational costs through advertising revenue. Feedback Loop: Maintain open communication with advertisers for ad improvement. Looking For Detailed Case Studies?

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Smart-Hub

AUGUST 23, 2023

To attract new subscribers, The Economist embraced programmatic advertising and launched a campaign designed to grab the attention of readers – the campaign is now among the most successful programmatic display advertising examples. million media budget. Maintain The Highest Revenues in Media Trading With SmartHub!

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

Monetize More

SEPTEMBER 28, 2022

Ad density refers to the percentage of the visible area of an ad that’s occupied by the actual advertisement. Most advertisers prefer ad density to fall between 10 and 20%, but some types of ads, like video ads or rich media, may need more space to function. What is Ad Clutter?

Mobile Ads 52

Mobile Ads Impressions Rich Media Video Ads 52

InMobi

JANUARY 5, 2015

Location and Big data Arguably, location sets mobile apart from other forms of media. Picture a Mobile world where video rules In 2015, brands will look to integrate video ads with mobile devices. Video is a natural medium for mobile advertising.

Native Advertising 52

Native Advertising Marketing Mobile Ads Video Ads 52